5FASHIONPrior to the 1950’s, teen clothing very reserved/ proper but to some extent that changed in the 50’s.GuysHair longer w/ sideburns and slicked back with grease.JeansLeather jackets (collar turned up to be “cool”)GirlsPonytailsPedal pushers, Scarves.Poodle Skirts popular because1) Easier dancing, being spun around letting the skirt twirled.2) skirt was loose and free, a sign of freedom.
10Youth Culture EMPHASIS ON YOUTH IN 1950s! Drive-in movies – Good for datesSock Hops – informal HS danceFast food restaurantsTV in 90% of homes by 1959
11The Music ROCK N’ Roll evolved in the 1950's from rhythm and blues, Electric Guitarsstrong rhythmyouth-oriented lyrics.Allowed Teenagers to break out of the mainstream conservative American middle class mold.
12Rise of TelevisionBefore 1952 – freeze on any new TV stations so industry had time to plan for expansion and problems, station #s jumped from 108 to 500Programs usually broadcasted liveFavorites: Mickey Mouse Club, I Love Lucy, Leave it to Beaver
13Changes in TV On-The Scene Reporting Game Shows – offered large cash prizesBusinesses spent $$$ on TV Advertising$170 million in 1950$1 billion by 1955$2 billion by 1960TV Guide = HUGE magazine, TV Dinners created so did not have to miss favorite show
14The BeatniksSubculture that expressed the social and literary nonconformity of artists and poetsnon-materialistic livesShunned regular workSought a higher consciousness – Zen Buddhism, music, sometimes drugsWent against the dress/mentality of the 1950s… attracted Media attention and imaginations of college students.