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 Recruitment and Retention Michael Gobaud Secular Student Alliance at University of Nevada, Las Vegas.

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Presentation on theme: " Recruitment and Retention Michael Gobaud Secular Student Alliance at University of Nevada, Las Vegas."— Presentation transcript:

1  Recruitment and Retention Michael Gobaud Secular Student Alliance at University of Nevada, Las Vegas

2 Outline  Our Growth Story  Why Recruitment is Important  Recruitment Events  Officer Positions  The Recruitment Model

3 Our Growth Story  Founded at UNLV 3 years ago (fall ’09)  Rough first year, limited growth, dead summer-fall ‘10  I restarted the group and became president spring ’11  Focused HEAVILY on recruitment and retention  Came here to SSA Con. that summer, applied new ideas  Membership exploded last year (fall ‘11-spring ‘12)

4

5 Why Recruitment is Important  Without new members, student groups die  Must keep replacing graduating members  Larger groups can do more for their members/community  Share the benefits you get from your group with others  A truly successful leader finds a better successor

6  Recruitment Events General Tabling Publicity Stunts Public Events

7 General Tabling  Popularize group and advertise your events  Should try to do as often as possible (1-4 per month)  Members sign up for time slots  Table and chairs with banner, display board, posters, etc.  Freebies (candy, stickers, buttons, pens, brochures)  Mailing list, membership forms, flyers for meetings/events

8 General Tabling

9 Publicity Stunts  Ask an Atheist  Stone a Heathen  Fiction for Fiction  Organized Protest AIDS Walk

10 Publicity Stunts Ask an Atheist

11 Publicity Stunts Stone a Heathen

12 Public Events  Speakers Bureau (www.secularstudents.org/speakers)  Freethought personalities at discounted or waived fees  Can also seek SSA funding for speaker’s travel and lodging fees  Debates  “Does God Exist?”  “Is Religion Good For Society?”  Film Screenings

13 Public Events

14 Penn Jillette: Benefit Show Ted Cox: Straight Camp

15 Officer Positions  Public Events Officer  Organizes/facilitates large scale events  Art Director  Designs flyers, posters, logo, display boards, etc.  Possibly also webmaster  Public Relations (PR)  Garners new members  Organizes/facilitates ad campaigns, publicity stunts and tabling  Compiles contact list and follows up with interested members  Ideally someone sociable  Chair a “Street Team”

16  The Recruitment Model Promoting (Bait) Mailing List (Hook) Retention (Reel ‘em In)

17 Promoting  Facebook  Group page  Event Pages  Flyers/Posters  Distribute to members  Public Google Calendar  Sidewalk Chalking

18 Flyers

19 Promoting  Encourage members to promote group and events  Incentives  Group Shirt Day  Offer free food  Mailing lists  Yours AND others you have access to (school list, departments, other local secular groups)

20 Mailing List  Have at EVERYTHING  “Free to sign up, cancel anytime”  “Stay informed about great events like this we’re doing”  Send welcome/thank you first  Weekly Newsletter

21 Retention  Variety of social activities to create FRIENDSHIPS:  Discussion meetings  Movie nights  Roller Skating  Hikes  Laser Tag  Community Service  BBQ  Museum

22 Social Events Roller SkatingZombie Walk

23 Retention  Member Social Events Officer  Target new students  Get many members involved in leadership  Encourage running for election  Committees  Be Active!

24 THANK YOU! Michael Gobaud facebook.com/MichaelGobaud Like us: facebook.com/ssaunlv


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