5Why do we make websites…? CommunicationWhy do we make websites…?
6Communication The purpose of a website is to communicate! The purpose of a website is (usually) not to demonstrate technical brilliance What can we do with this wonderful web programming technology…?How can we implement this wonderful web design…?
7CommunicationSpecific purposes of communication can be as diverse for websites as for real life:Pass information [READ THIS!]Persuation [BUY THIS!]Coordination [DO THIS!]There are obvious overlaps…
8CommunicationWhat is the specific purpose (with regards to communication) for a website for:A political party (UK Labor Party)An online bookstore (Amazon)A web design tutorial (WebStyleGuide)An aid organisation (Red Cross)An online universe for kids (Club Penguin)A social media (Facebook)
11Communication In the ideal world The sender has a certain ”mental state” about some informationThe sender communicates something about this information to the receiverThe receiver is now in the same ”mental state” about this information
12Communication Humans don’t work like that… What were you doing inside a closet…?Oh John, listen, I’ve decided to come out of the closet!
13Communication What hinders ”perfect communication”? Language (verbal and non-verbal)Noise (actual and ”semantic”)Context (culture, background, assumptions,…)
14CommunicationMany theories and frameworks for analysis of communicationOne prominent theory/model: Social ConstructionismThe Constructionist View: ”How you say something determines what the message is”Cannot separate form and content
15CommunicationIf we accept the Constructionist View, what are the consequences?No absolute truthsNo absolute messagesPeople – and groups of people – construct their own reality (consensus reality), so…Always consider the point-of-view of the receiver of any information
16Communication Consensus reality Is Nike the best brand of sports shoes…or have enough people agreed that it is so?Is Global Warming a scientific fact…or have enough people agreed that it is so?Is Facebook the best website for social inter-action…or have enough people agreed that it is so?
17Communication Cognitive bias The tendency for people to make ”poor” decisions, based on a particular situationIs this relevant when designing websites…?Depending on your purpose – cognitive bias can be ”exploited”Example: Red Cross (I would rather help ”this one child”, than all these anonymous thousands…)