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Presentation Title Linda Cureton March 12, 2011 Monsters in the Closet – A Case Study of Internal Social Media Implementation at Marshall Space Flight.

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Presentation on theme: "Presentation Title Linda Cureton March 12, 2011 Monsters in the Closet – A Case Study of Internal Social Media Implementation at Marshall Space Flight."— Presentation transcript:

1 Presentation Title Linda Cureton March 12, 2011 Monsters in the Closet – A Case Study of Internal Social Media Implementation at Marshall Space Flight Center Bernadette Buzzell August 15, 2011

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3 Culture Policy

4 Today’s Focus Purpose: – To help other government organizations considering Internal Social Media to avoid the issues Marshall faced. >Focus on implementation >No changes to existing policy >No new policy Internal vs external Not a site demo

5 1.Socializing vs Working (Acceptable Use) 2.Records Management 3.Privacy & PII 4.Accessibility (508) 5.IT Security & Sensitive Information (SBU, ITAR, etc) The Monsters PolicyCulture 6.Adoption 7.Control & Enforcement 8.Goofing-Off & “Friending” 9.Information Overload & Yet Another Tool 10.Authority

6 Socializing vs Working (Acceptable Use) Policy Purpose Trust Personal Use (NPD ) Legal Input Guidelines Union Review Ethical Conduct Standards MARS Comradery Real Life Internet Value Focus HR Review

7 Records Management Guidelines Policy Reminder at Publish Official Records Records Manager

8 Privacy & PII Profiles Guidelines Policy Internal Trust Privacy Manager Mirror’s Work Reminder at Publish

9 Accessibility (508) Tool Certified Video Official / User Created Alternative Method Policy Tested Real People Photos / Graphics Description Mirror’s Work

10 IT Security & Sensitive Information (SBU, ITAR, etc…) Policy Link Out Trust Guidelines Internal Risk Assessment IT Security Input Reminder at Publish Mirror’s Work

11 Adoption Culture Beyond Go-Live If You Build… Single-Sign-On Internet Connection Pre-Populate CCP Profiles 4 Everyone Marketing Retribution Free Training 2 PMs Community Building Team Replace & Remove

12 Control & Enforcement Culture Illusion Social Governance Council 8,000 eyes Disagreement Healthy It’s Work! Trust Abuse Button Common Sense Help Each Other Retribution Free

13 Goofing-Off & “Friending” Purpose/Meeting Culture Not Facebook Lots of Ways Surfing Trust Colleagues Part of Work Following

14 Information Overload & Yet Another Tool Culture Personalized Home Page Info Comes to You Tags & Search Follow PCTG / RSS Incorporate Into Work Future Business Tool New Collaboration

15 Authority You Decide! Culture Social Reputation Sharing “Like” Questions / Answers Group Wisdom Org Chart Known Experts Not Anonymous

16 Internal Social Media at MSFC


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