1. Presentation Title Linda Cureton March 12, 2011 Monsters in the Closet – A Case Study of Internal Social Media Implementation at Marshall Space Flight Center Bernadette Buzzell August 15, 2011

3. Culture Policy

4. Today’s Focus Purpose: – To help other government organizations considering Internal Social Media to avoid the issues Marshall faced. >Focus on implementation >No changes to existing policy >No new policy Internal vs external Not a site demo

5. 1.Socializing vs Working (Acceptable Use) 2.Records Management 3.Privacy & PII 4.Accessibility (508) 5.IT Security & Sensitive Information (SBU, ITAR, etc) The Monsters PolicyCulture 6.Adoption 7.Control & Enforcement 8.Goofing-Off & “Friending” 9.Information Overload & Yet Another Tool 10.Authority

6. Socializing vs Working (Acceptable Use) Policy Purpose Trust Personal Use (NPD 2540.1) Legal Input Guidelines Union Review Ethical Conduct Standards MARS Comradery Real Life Internet Value Focus HR Review

7. Records Management Guidelines Policy Reminder at Publish Official Records E-Mail Records Manager

8. Privacy & PII Profiles Guidelines Policy Internal Trust Privacy Manager Mirror’s Work Reminder at Publish

9. Accessibility (508) Tool Certified Video Official / User Created Alternative Method Policy Tested Real People Photos / Graphics Description Mirror’s Work

10. IT Security & Sensitive Information (SBU, ITAR, etc…) Policy Link Out Trust Guidelines Internal Risk Assessment IT Security Input Reminder at Publish Mirror’s Work

11. Adoption Culture Beyond Go-Live If You Build… Single-Sign-On Internet Connection Pre-Populate CCP Profiles 4 Everyone Marketing Retribution Free Training 2 PMs Community Building Team Replace & Remove

12. Control & Enforcement Culture Illusion Social Governance Council 8,000 eyes Disagreement Healthy It’s Work! Trust Abuse Button Common Sense Help Each Other Retribution Free

13. Goofing-Off & “Friending” Purpose/Meeting Culture Not Facebook Lots of Ways Surfing Trust Colleagues Part of Work Following

14. Information Overload & Yet Another Tool Culture Personalized Home Page Info Comes to You Tags & Search Follow PCTG Email / RSS Incorporate Into Work Future Business Tool New Collaboration

15. Authority You Decide! Culture Social Reputation Sharing “Like” Questions / Answers Group Wisdom Org Chart Known Experts Not Anonymous

16. Internal Social Media at MSFC