Presentation on theme: "Youth Sports Concessions That Are Healthy And Profitable"— Presentation transcript:
1Youth Sports Concessions That Are Healthy And Profitable Turning A Healthy Profit While Turning Out Healthier KidsLyle McCoon, Jr.Athletics DirectorNicholasville/Jessamine CountyParks & Recreation
2Obesity Among Our Children In addition to the 16 percent of children and teens ages 6 to 19 who were overweight in , another 15 percent were considered at risk of becoming overweight (a BMI-for-age between the 85th and 95th percentiles).
5The Situation At Home, cont. “Our daughter is getting into this tendency of drinking large diet cokes. I'm not sure where she picked this up from but it's getting hard to get her to drink anything else. For all of you who don't realize it (mom) I'm just kidding—it's a medium!”We start them younger and younger
6The Situation At School Among schools that allow students to purchase snack foods or beverages from vending machines or at the school store, canteen, or snack bar . . .- 20% have fruits or vegetables available for purchase.- 67% have 100% fruit juice available for purchase- 95% have bottled wateravailable for purchase.- 2% do not allow studentsto purchase candy; high fatsnacks; or soft drinks,sports drinks, or fruit drinksthat are not 100% juiceduring school lunch periods.
7The Situation At School, cont. A nationwide survey of vending machines in middle schools and high schools found that 75% of the drinks and 85% of the snacks sold are of poor nutritional valueOf the drinks sold in the 13,650 vending-machine slots surveyed, 70% were sugary drinks such as soda, juice drinks with less than 50% juice, iced tea, and “sports” drinks. Of the sodas, only 14% were diet, and only 12% of the drinks available were water. Just 5% of drink options were milk but of those, most (57%) were high-fat whole or 2% milk.Of the snack foods sold in the machines, candy (42%), chips (25%) and sweet baked goods (13%) accounted for 80% of the options. Of 9,723 snack slots in all the vending machines surveyed, only 26 slots contained fruits or vegetables.
13Someone Needs To Take A Stand For Health! Will It Be Parks & Recreation?
14What Are Our Priorities? We focus a great deal of time, care, and concern to getting good coaches (and rightly so), but ignore getting good food for our concession stands
15Is Profit Our Main Concern? - Should it be?- But, to berealistic,it definitely is a concern of great importance
16What One Parks Department Decided To Do About It Nicholasville/Jessamine County Parks & Recreation’s Grand Concession Experiment Of
17Our Particular History Up until , we had contracted out our concession stand to private individuals on a profit percentage basisThis led to accounting abuses, unreported profits, and a loss of control over the concession standFor the season, we tried to contract out a “healthy snack concession stand”No one would agree to do it withoutat least being able to sell soda“I can’t make any money with thatmenu without selling soda.”
18Healthy Snack Ideas for Basketball Concessions All of the following items are either sold individually or are sold individually wrapped (thus useful for a concession stand). Also, each item is sold in individual sizes. Some of the items require refrigeration, while others would require a microwave or a toaster.Apples BananasApplesauce Fruit bowlsSnack cheesesBagels Mini-cereal boxesPopcorn Granola barsCheez-its Rice cakesSunflower seeds (w/o shells)Juice boxes Capri-sunSmoothiesHot dogs LunchablesSlim Jims Beef JerkyJello Cups Pudding CupsRaisins Fruit snacksYogurt String cheeseCereal Bars Fruit BarsKudos PeanutsCracker sandwiches Goldfish crackersBottled Water GatoradePackaged lunch meat (like Carl Budding)Chef Boyardee mini-mealsFruit Roll-ups Pop tarts
19Our Particular History, cont. Since no one would agree to do it, we simply did not offer concessionsOur participants and families were not really happy about this, nor were our Parks board members (due to the loss of revenue)We decided this past season to offer a healthy snack concession stand using our own paid staff (for accountability)We hoped to break evenor, at best, to make a bitof a profit
20A Little Bit About Our Program We had just under300 basketballparticipantsWe had 35 teamsOur season lasted 11 weekendsOnly 7 of those weekends were full weekends (both Saturday and Sunday) involving most of the teams4 of those weekends involved only half (or fewer) of the teams
21Our Particular Assets - We had a rather captive crowd The facility that we use has no gas stations, convenience stores, or grocery stores within comfortable walking distance- I had a supportive boss- Last season (2004-05) we did not offerany concessions at all
22Our Particular Liabilities We do not have our own facility,but must use a local elementaryschoolWe had a very small closet outof which to operateWe had a small stand up refrigeration unit that had to fit in that closetWe had no toaster, microwave, or ovenThe only plug-in device we used at the concession stand was a popcorn machineThe only youth sport we run is basketball
23Our Particular Thinking Our Underlying Philosophy: Since we offer basketball as a way of promoting activity and good health and as a way of combating obesity, we should not then turn and contribute to the problem by offering unhealthy concession choicesOur Underlying Premise: Wehave a captive audience withmoney to burn; they will eatjust about whatever we offer them
24Our Actual Menu Bottled Water ($1.00) Gatorade - Large ($1.50) & Small ($1.00)Juice (only 100% juice varieties) ($1.00)Capri Sun (This was discontinued in favor of 100% Juicy Juice) ($0.50)Juicy Juice ($0.50)Apples ($0.50)Bananas ($0.50)Raisins ($0.50)Fruit Snacks (with Vitamin C) ($0.50)Fruit Roll-ups ($0.50)Fruit Bars ($0.75)Granola Bars (most of which were low-fat) ($0.50)Cracker Sandwiches ($0.50)Goldfish ($0.75)Cheez-Its ($0.75)Cheese & Crackers ($0.50)String Cheese (low-fat) ($0.50)Trail Mix ($0.75)Pretzels ($0.50)Peanuts ($0.75)Beef Jerky ($0.50)Popcorn (made with the lowest fat oil we could find and very lightly salted) ($0.75)
25Stories From The Front - A number of people complained (of course) aboutthe lack of soda and/or chocolateA number of people actually thanked us and complimented us for the choicesSome that came looking for chocolate bought granola bars or trail mix to get a bit of their fix
26Stories From The Front, cont. What we found, with drinks for example, is that people bought Gatorade (our biggest single seller, along with popcorn) firstWhen that ran out, they bought juiceWhen that ran out,they bought waterYou can limit thechoices to makethem as healthy as you want
27Stories From The Front, cont. Many who would definitely have eaten nachos, a Snickers, and a Coke, instead settled for a cracker sandwich, a fruit bar, and a bottled waterSome little kids learned that string cheese, bananas, and apple juice are just as yummy as chips, suckers, and sodaI felt a whole lot better after a 13hour day having not eaten nachosand hot dogs all day while washingit down with Mt. Dew
28End Of The Season Figures Total Sales$4,222.29Total Costs$1,242.61Profit$2,979.68Labor Costs$1,982.00Grand Total Profit$997.68
29Bottom LineWe made approximately $1,000 in 9+ weeks selling healthy choices – without selling nachos, hot dogs, candy bars, chips, or soda!Our labor costs were thesingle biggest expensewe had, almost $2,000With volunteer labor, we would have made $3,000
30A Little Math That $3,000 came from approximately 300 participants (and their spectators) over approximately 10 weeksThat works out to $10 profit per participant from a healthy snack menuIt also works out toabout $1 profit perparticipant per week
31What That Could Mean To You In a typical little leaguescenario, your league hasaround 500 participantsYour season lasts 16 weeksBased on $1 per participantper week, your league’s profitwould be $8,000But the best part is that your profit came entirely from healthy choices at your concession stand
32Ways We Could Have Increased Our Profit Raised our pricesBought in bigger bulk(from commercial fooddistributors)Cut our worker’s income (currently $8.00 an hour)Used volunteer laborExpanded our menu to include items that can be microwaved or toasted
33Join The Fight Ronald Reagan, in his 2nd Inaugural Address said, “If not us, who? And if not now, when?”Theodore Roosevelt said, “Do what you can, with what you have, where you are.”The challenge for parks & recreation is to be a leader in this endeavor
34The Leaders And The Best If we, as a field, do not lead the way, who else will?We ought to be thevanguard; we oughtto be on the cuttingedge on this issue ofchildhood obesity – not just talking about the problem or dragging our feet, but being part of the solution
35Hope For The Future We hope to start to affect long term change We hope to leadsome little kid toask mommy forsomething healthythat they tried andliked at the concessionstand at parks & rec
36My Challenge For You Try to implement a healthy snack concession stand At a minimum, offer more healthy choices and fewer unhealthy onesTry a completely healthy menu at least at one event or one concession standIf you are worried about profit and possible lost revenue . . .Start smallLook for grants and partners like the health department
37My Challenge For You, cont. In the words of Nike . . .Just Do It!Let parks and recreation bea good example to otherorganizations that work with youthDon’t wait until the childhood obesity numbers get even higher before we actDon’t wait, like the schools, for the government to come in and mandate changeLet us be the leaders and show, through our actions, that we truly do have the best interest of the kids in mind