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SIX MONTHADVERTISING BUDGET SIX MONTH ADVERTISING BUDGET OUTSIDE VENDORS CD ROM Duplication……………………………………..$ 6,950.00 Outdoor Billboard…………………………………………$

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Presentation on theme: "SIX MONTHADVERTISING BUDGET SIX MONTH ADVERTISING BUDGET OUTSIDE VENDORS CD ROM Duplication……………………………………..$ 6,950.00 Outdoor Billboard…………………………………………$"— Presentation transcript:

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4 SIX MONTHADVERTISING BUDGET SIX MONTH ADVERTISING BUDGET OUTSIDE VENDORS CD ROM Duplication……………………………………..$ 6, Outdoor Billboard…………………………………………$ 7, Radio…………………………………………………….....$ 9, MEDIA PLACEMENT Outdoor (8 Boards Rotators 24 Locations).……………..$ 94, Radio (Flighted over 6 months on 13 Stations)…….……$329, Radio (2-3 Remotes)…………………………………….....$ 20, Sub Total…………………………………………………...$467, Agency Fees………………………………………………..$ 24, Total Budget 6 Months……...…………………………….$491, Projected Annual Expenditure……………………………$982,460.00

5 Six Month Budget $491,230 $6,950 CD ROM Duplication $9,045 Outdoor Billboard $94,500 Outdoor (8 Boards rotators 24 locations) $20,000 Radio (2-3 Remotes) $24,000 Agency Fee Radio (Flighted over 6 months on 13 stations) $329,300 Radio$9,045

6 RADIO BLITZ BUY ON 13 STATIONS 6 TO 8 SPOTS PER STATION ONE TO TWO DAYS A WEEK FLIGHTED OVER 6 MONTHS ESTIMATED TOTAL OF SPOTS PER WEEK 104 ESTIMATED TOTAL OF SPOTS DURING FLIGHT 2080

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10 Outdoor 8 14’ x 48’ BOARDS ON MAJOR FREEWAYS CONTRACT IS FOR 6 MONTHS BOARDS WILL ROTATE TO A TOTAL OF 24 DIFFERENT LOCATIONS ALL ALONG MAJOR FREEWAYS OVER THE COURSE OF THE CONTRACT. 8 14’ x 48’ BOARDS ON MAJOR FREEWAYS CONTRACT IS FOR 6 MONTHS BOARDS WILL ROTATE TO A TOTAL OF 24 DIFFERENT LOCATIONS ALL ALONG MAJOR FREEWAYS OVER THE COURSE OF THE CONTRACT.

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14 Print Advertising

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16 Online Advertising

17 Get Online and In Touch 83.4 million people are online today in the USA, and 41 million more are expected in the near future million people are online today in the USA, and 41 million more are expected in the near future. By the end of 2000, an estimated million will be online in North America—Business Week Online By the end of 2000, an estimated million will be online in North America—Business Week Online In 1993 there were only 5 sites on the Web—Really. Since then, the World Wide Web has grown to over 50 million sites—Meet the Press,NBC, Inc. In 1993 there were only 5 sites on the Web—Really. Since then, the World Wide Web has grown to over 50 million sites—Meet the Press,NBC, Inc. The Internet doubles every 100 days—U.S. Department of Commerce. The Internet doubles every 100 days—U.S. Department of Commerce. In the U.S., the Internet Advertising Bureau estimates that $1.2 billion was spent on web ads in Global spending for online advertising will reach $33 billion by the year 2004, $22 billion of that in the U.S. alone. Online advertising has already surpassed magazine, Yellow Pages, and radio spending. Within five years, it will surpass most other advertising mediums, including cable television. In the U.S., the Internet Advertising Bureau estimates that $1.2 billion was spent on web ads in Global spending for online advertising will reach $33 billion by the year 2004, $22 billion of that in the U.S. alone. Online advertising has already surpassed magazine, Yellow Pages, and radio spending. Within five years, it will surpass most other advertising mediums, including cable television.

18 Search Search for metromenus.com on all these sites, and more… *Search by keywords (Dining Guide)(Texas)(Houston)

19 Online Ads & Links from Houston Websites such as: Houston Astros Official Website

20 Also Increase your customer base. Let the Internet put You In Touch with Hungry Houstonian’s every day. POST ONLINE YOUR… OUR WEBSITE OFFERS… Menu Interactive Access Daily Specials Search Engine Links Calendar of Events Database Driven Coupons Demographic Customer Comments Website URL Restaurant Reviews Fax Broadcasting For more information, contact an account manager at

21 Enjoy a great lunch today Enjoy a great lunch todayat LOG ON to Houston’s Premier Dining Guide and register to WIN A BMW Z3 ROADSTER!!! HOOTERS serves up the best WINGS around: mild, hot, or 3 MILE ISLAND! Steamed Clams, Oyster Roast Carolina Style, Crab Legs, Grilled Mahi Sandwich, Grilled Chicken Salads, Philly Cheese Steak, the MORE THAN A MOUTHFUL Burger, Curly Fries, and a Steak Sandwich so succulent you’d swear you seared it on the grill yourself.

22 THIS CAMPAIGN FOCUSES ON A PROMOTION TO DIRECT HEAVY TRAFFIC TO THE WEBSITE. A GRAND PRIZE OF A MOMENTUM BMW Z3 ROADSTER IS PROMOTED IN ALL ADVERTISING. THIS WILL INCREASE GROSS HITS, STIMULATE TRIAL AND CONTINUED USE OF THE METROMENUS.COM SITE. IN ADDITION AS CUSTOMERS REGISTER FOR THE PRIZE THE SYSTEM WILL EXTRACT DETAILED DEMOGRAPHIC INFORMATION SUCH AS CUSTOMER INCOME LEVELS, DINING HABITS, DINING FREQUENCY, AND ADDRESSES. THIS DATABASE WILL THEN BE APPLIED TO INCREASE TRAFFIC TO METROMENUS.COM RESTAURANTS. Promotional Campaign

23 DINE IN. DINE OUT. LOG ON! & WIN THIS BMW

24 CD ROM Presentation PROFESSIONAL, TV-QUALITY COMMERCIAL INTRODUCING THE METROMENUS.COM WEBSITE TO RESTAURANT OWNERS. THESE WILL BE DIRECT-MAILED CITYWIDE. THE CD IS A THREE MINUTE MOVIE EXPLAINING HOW METROMENUS.COM CAN WORK TO INCREASE YOUR RESTAURANT’S SALES. THEN, IT LAUCHES YOUR BROWSER, TAKING YOU DIRECTLY TO THE METROMENUS.COM SITE. PROFESSIONAL, TV-QUALITY COMMERCIAL INTRODUCING THE METROMENUS.COM WEBSITE TO RESTAURANT OWNERS. THESE WILL BE DIRECT-MAILED CITYWIDE. THE CD IS A THREE MINUTE MOVIE EXPLAINING HOW METROMENUS.COM CAN WORK TO INCREASE YOUR RESTAURANT’S SALES. THEN, IT LAUCHES YOUR BROWSER, TAKING YOU DIRECTLY TO THE METROMENUS.COM SITE.

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