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What in the world wide web do they want? Jean Anselmi Quit Victoria.

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Presentation on theme: "What in the world wide web do they want? Jean Anselmi Quit Victoria."— Presentation transcript:

1 What in the world wide web do they want? Jean Anselmi Quit Victoria

2 The starting point quit.org.au  content  traffic ? unknowns

3 Recruiting participants Daily smokers Intending to quit Mid-lower blue collar No university level education Use computer Mix of internet experience Mix of gender

4 Review of internal data help others fighting cravings quitting options web stats calls

5 surgery Card sorting surgery Surgery

6 Card sorting

7

8 Surgery Know why you smoke

9 Focus groups with site map on a large screen –Given scenario –Selected category individually –Discussed choice as a group Scenario example You tried quitting 2 months ago but found yourself back smoking soon after. You would like to find ways that you can stop again and stay a non-smoker.You tried quitting 2 months ago but found yourself back smoking soon after. You would like to find ways that you can stop again and stay a non-smoker. Site map review

10 Individuals seated at computer –Given task –Encouraged to think out loud –Faces and cursor movements recorded Task example You would like to find out the major and immediate advantages of stopping smoking.You would like to find out the major and immediate advantages of stopping smoking. User testing

11 Six-month evaluation Low Task Completion Index (TCI) Increased uptake –QuitCoach –Quit packs Decreased queries

12 Conclusion Insights Improved services Statistical tools Platform


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