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Presentation on theme: "+ t How to create an easy and effective video Gerardo Robinson."— Presentation transcript:

1 + t How to create an easy and effective video Gerardo Robinson

2 + Content Target of this presentation Market findings and Product/Service/Solution advantages Communication strategy Technical tools for creating a video

3 + 1 Target of this presentation BEGINNERS PROFESSIONALS P-P- P+P+

4 + 2 My product? - The market? = DATA AdvantagesEmotions Market findings and product/service/solution advantages

5 + 3 Communication strategy IMPACT Profit Non-profit

6 + 3 Communication strategy [creating a promotional video] What? How? Why? + Call to action

7 + 3 Communication strategy [creating a promotional video] RECOMMENDATIONS Corporate image Well-selected illustrations (rights) Types (easy to read) Voice record (loud and clear) Be clear on the message

8 + 4 Technical tools for creating a video RECOMENDATIONS 3 – 5 min Share via YouTube, Vimeo Size: 100 MB max.

9 + 4 RECOMMENDATION Storyboard Technical tools for creating a video

10 + 4 Storyboard

11 + 4 PowerPoint Movie MakeriMovie KeynotePowerPoint Microsoft - PCApple - Macintosh Technical tools for creating a video

12 Create a presentation and add effects 4.2 Record 4.3 Add soundtrack and/or set backgrounds 4.4 Export Presentation 4.5 Import files to a video editing software 4.6 Export as a video Technical tools for creating a video

13 Create the presentation and add effects Technical tools for creating a video

14 Record Technical tools for creating a video

15 Add soundtrack and/or set backgrounds Technical tools for creating a video

16 Export presentation Technical tools for creating a video

17 Import files to a video editing software 4.6 Export as a video Tutorial source: Technical tools for creating a video

18 + 4 Professional applications: After EffectsFinal Cut Technical tools for creating a video

19 + Thank you. Gerardo Robinson


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