Presentation is loading. Please wait.

Presentation is loading. Please wait.

ALL OF POLAND READS TO KIDS – report Prepared for „ABCXXI – All of Poland Reads to Kids” Foundation 30 October 2006.

Similar presentations


Presentation on theme: "ALL OF POLAND READS TO KIDS – report Prepared for „ABCXXI – All of Poland Reads to Kids” Foundation 30 October 2006."— Presentation transcript:

1 ALL OF POLAND READS TO KIDS – report Prepared for „ABCXXI – All of Poland Reads to Kids” Foundation 30 October 2006

2 Fundacja ABC/ Cała Polska czyta dzieciom, październik Population studied: Polish population age 15 or older Method for selection of sample: Random/quota sample: RESPONDENTS selected by a quota method in terms of: sex, age and eduation at 100 LOCAL POINTS (communes) chosen by random with probabilities proportional to the size of the population Method of collecting data: Individual questionnaire interview Period for conducting interviews: October 2006 Effective sample size: N= 1015 persons Statistical margin of error: no greater than +/- 3.1% with a confidence level of 0.95 for N=1015 Methodology

3 Fundacja ABC/ Cała Polska czyta dzieciom, październik DATA ON RESPONDENTS

4 Familiarity with the campaign “All of Poland Reads to Kids”

5 Fundacja ABC/ Cała Polska czyta dzieciom, październik  In the five years since inauguration of the “All of Poland Reads to Kids” campaign, more than three-fourths of Poles age 15 and older state that they are familiar with the campaign:  In September 2006, 85% of Poles stated they were familiar with the campaign, which is 8% more than in September 2004 – a statistically significant difference.  As in 2004, women were more likely to have heard of the campaign. Compared to 2004, the number of both women and men who recognized the campaign grew significantly.  Familiarity with the campaign grew significantly among all age groups, except for the bracket above age 59, where the increase compared to 2004 was not statistically significant. The greatest growth occurred in the age groups (12%) and (18%).  Compared to 2004, familiarity with the campaign grew among all eduational levels except for those with a vocational-school education, where it remained at the same level.  Familiarity with the campaign rose among adult Poles living in rural areas as well as in cities with 50,000 or more inhabitants (18%). In the case of residents of other categories of locales, the level of familiarity in 2006 was similar to that in  The increase in familiarity with the campaign in September 2006 was observed in all regions except for Pomerania, where a decrease in familiarity was noted, and Wielkopolska, where the level of familiarity was unchanged.  The campaign was very well recognized by people who have children aged 10 or younger.  The “All of Poland Reads to Kids” campaign is known chiefly from television, followed by radio and press (as in 2004).  61% of adult Poles saw the television campaign for “All of Poland Reads to Kids,” while 32% saw the outdoor advertising campaign. FAMILIARITY WITH THE CAMPAIGN - SUMMARY OF RESULTS

6 Fundacja ABC/ Cała Polska czyta dzieciom, październik Familiarity with the campaign “All of Poland Reads to Kids” Have you heard of the campaign “All of Poland Reads to Kids”? BASE: 2002, N= , N= , N= , N=1015 Familiarity with the “All of Poland Reads to Kids” campaign increased significantly compared to figures from two years before: 85% of adult Poles have at least heard of the campaign.

7 Fundacja ABC/ Cała Polska czyta dzieciom, październik Have you heard of the campaign „All of Poland Reads to Kids"? 85% of Poles had heard of the campaign 15% of Poles had not heard of the campaign Familiarity with the campaign “All of Poland Reads to Kids” (2/3) BASE: 2006 N=1015, 2004 N=1020 Statistically significant differences at level of 90% THOSE WITH CHILDREN

8 Fundacja ABC/ Cała Polska czyta dzieciom, październik Where the campaign was encountered Where have you encountered the campaign “All of Poland Reads to Kids”? BASE: Poles who had heard of the campaign, 2006 N=858; 2004 N=787 The campaign “All of Poland Reads to Kids” is known chiefly from television, followed by radio and printed press.

9 Fundacja ABC/ Cała Polska czyta dzieciom, październik Have you heard of the campaign “All of Poland Reads to Kids”? Familiarity with the campaign “All of Poland Reads to Kids” (3/3) < 59% 59%-68% 69%-78% >78% BASE: N=1020BASE: N= % 82% 86% 80% 91% 81% 83% 2006 Total familiar: 85% 88% 70% 58% 67% 91% 76% 78% 2004 Total familiar: 77% Statistically significant differences at level of 90%

10 Fundacja ABC/ Cała Polska czyta dzieciom, październik Recognition of television spots Have you seen this ad on television? BASE: Poles age 15+, 2006 N=1015 More than half of adult Poles had encountered the television campaign for “All of Poland Reads to Kids.”

11 Fundacja ABC/ Cała Polska czyta dzieciom, październik Recognition of outdoor ads Have you seen this billboard? BASE: Poles age 15+, 2006 N=1015 One third of adult Poles had encountered the outdoor advertising campaign for “All of Poland Reads to Kids.”

12 Adults reading books to children

13 Fundacja ABC/ Cała Polska czyta dzieciom, październik BASE: 2006 N=269, parents with children 18 and under 46% read aloud to children Familiar with campaign and reading – 47% Unfamiliar with campaign and reading – 35% BASE: 2006 N=161, parents with children 10 and under 68% read aloud to children Familiar with campaign and reading – 68% Unfamiliar with campaign and reading – 38% Do you read aloud to your child(ren)? More than 2/3 of adult Poles with children aged 10 and under read aloud to their children. The effectiveness of the campaign may be seen from the fact that there were almost twice as many parents who read to their children and had heard of the campaign (68%) than those who read to their children but had not heard of the campaign. Reading books to children out loud

14 Books in the life of adult Poles

15 Fundacja ABC/ Cała Polska czyta dzieciom, październik  Compared to figures from 2004, in 2006 there was a significant increase in the group of Poles who had not read a single book in the past six months. 59% of Poles age 15 and above read at least one book:  The percentage of people who had read at least one book in the past 6 months grows together with the educational level of the Poles, but decreases with age.  Women are more likely than men to read books.  Compared to 2004, the number of readers remained at a similar level in only two age groups: and over 59. In other age groups, the figure fell significantly.  The percentage of people who had read at least one book in the last 6 months fell at the same rate among persons with an elementary-school education and those with a vocational-school education.  Reading of books is also related to experiences from childhood involving listening to reading out loud: almost half of Poles who had read 6 or more books in the past 6 months frequently had had books read to them out loud, while 61% of Poles who had not read a single book in the past 6 months were not read aloud to when they were children. BOOKS IN THE LIFE OF ADULT POLES – SUMMARY OF RESULTS

16 Fundacja ABC/ Cała Polska czyta dzieciom, październik Reading in the last 6 months How many books have you read in the past 6 months, i.e. since March 2006 (or 2004)? 2006 BASE: N= 1020 BASE: N= 1015 Total who had read at least one book 59% Total who had read at least one book 65% 2004 Statistically significant differences at level of 90%

17 Fundacja ABC/ Cała Polska czyta dzieciom, październik Reading in the last 6 months EDUCATION AGE SEX How many books have you read in the past 6 months, i.e. since March 2006 (or 2004)? BASE: 2006 N=1015, 2004 N=1020 Statistically significant differences at level of 90%

18 Fundacja ABC/ Cała Polska czyta dzieciom, październik Reading in childhood Did an adult read out loud to you when you were a child? BASE: N= 1015 Statistically significant differences at level of 90% BASE: N= 1020

19 Fundacja ABC/ Cała Polska czyta dzieciom, październik FREQUENCY OF HEARING BOOKS READ OUT LOUD AS A CHILD NUMBER OF BOOKS READ IN PAST 6 MONTHS Reading books in childhood and today BASE: N=1015


Download ppt "ALL OF POLAND READS TO KIDS – report Prepared for „ABCXXI – All of Poland Reads to Kids” Foundation 30 October 2006."

Similar presentations


Ads by Google