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4TH REGIONAL PLANT BIOTECHNOLOGY FORUM – 20 October 2011 Commercialisation of Intellectual Property TIA IP UNIT Chyreene Truluck Intellectual Property.

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Presentation on theme: "4TH REGIONAL PLANT BIOTECHNOLOGY FORUM – 20 October 2011 Commercialisation of Intellectual Property TIA IP UNIT Chyreene Truluck Intellectual Property."— Presentation transcript:

1 4TH REGIONAL PLANT BIOTECHNOLOGY FORUM – 20 October 2011 Commercialisation of Intellectual Property TIA IP UNIT Chyreene Truluck Intellectual Property Analyst

2 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene 1.http://www.pcrstation.com/pcr-primer/http://www.pcrstation.com/pcr-primer/ 2.http://www.pnas.org/content/97/20/11102.fullhttp://www.pnas.org/content/97/20/11102.full 3.http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).htmlhttp://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html 4.http://users.comcen.com.au/~biodynamic/pages/what_is_it.htmlhttp://users.comcen.com.au/~biodynamic/pages/what_is_it.html 5.http://ukpmc.ac.uk/articles/PMC117800http://ukpmc.ac.uk/articles/PMC http://environmentalwatchman.blogspot.com/2010_09_01_archive.htmlhttp://environmentalwatchman.blogspot.com/2010_09_01_archive.html EXAMPLE: TRANSGENIC MULTIVITAMIN CORN

3 WHAT IS COMMERCIALISATION? USING IP (YOUR OWN OR SOMEONE ELSE’S) TO DERIVE VALUE

4 COMMERCIALISATION STRATEGY Know the market Which market is it? What is your best route to market? How easy is it to enter? What are the barriers to entry to market? Who are the major players in the market?

5 ROUTE TO MARKET IP is an asset which you can: Commercialise yourself Sale (Assignment) Lease (License) Keep rights to yourself Produce product yourself Sell the product yourself OR Use Distributors

6 IP is an asset which you can: Commercialise yourself Sale (Assignment) Lease (License) COMMON COMMERCIALISATION VEHICLES Assign wholly or part of your IP rights The assignee of the IP will be the owner of the IP

7 COMMON COMMERCIALISATION VEHICLES IP is an asset which you can: Commercialise yourself Sale (Assignment) Lease (License) Ownership is not transferred to the licensee Owner refrains from suing for limited activities Non-exclusive license Sole license Exclusive license

8 INTELLECTUAL PROPERTY STRATEGY What does this mean? Decide on appropriate type of protection Decide when to protect Decide on territory in which the IP should be protected Consider the cost of protecting the IP An IP strategy requires you to think about the process of commercialisation and to determine how and why you want to protect your IP Test for IP strategy: Will the strategy enable the technology to have a competitive advantage? Will this advantage be sustainable?

9 DECIDING ON TYPE OF IP PROTECTION AND WHEN TO PROTECT Patents: Provided for a limited time period Initial patent may expire but additional patents may be filed for improvements Plan to licence? May be crucial to attract licensees If IP is still in development phase: file provisional patent application or PCT application

10 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene Patent for transgenic plant; Plant breeder’s right for new plant variety; Trademark for variety name Patent for process; Know how for process; Design registration and Trademark for equipment e.g. Gene gun; Copyright for manuals Patent for vector; Trade secret for vector; Trademark for vector Patent for primers, gene sequence, method; Copyright for sequence representations 1.http://www.pcrstation.com/pcr-primer/http://www.pcrstation.com/pcr-primer/ 2.http://www.pnas.org/content/97/20/11102.fullhttp://www.pnas.org/content/97/20/11102.full 3.http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).htmlhttp://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html 4.http://users.comcen.com.au/~biodynamic/pages/what_is_it.htmlhttp://users.comcen.com.au/~biodynamic/pages/what_is_it.html 5.http://ukpmc.ac.uk/articles/PMC117800http://ukpmc.ac.uk/articles/PMC http://environmentalwatchman.blogspot.com/2010_09_01_archive.htmlhttp://environmentalwatchman.blogspot.com/2010_09_01_archive.html Copyright for gene sequence results, lab book, theses, publications, protocols EXAMPLE: TRANSGENIC MULTIVITAMIN CORN

11 Know-how and trade secret: Can provide an advantage over competing products or services Inexpensive form of protection…however the value can be lost if the secret or confidentiality is lost Use of this method of protection is often very dependant on the field of the technology Used when an invention is difficult to reverse engineer Useful before filing patent application, especially where to do so is premature If you plan to license know-how may need to provide ongoing support DECIDING ON TYPE OF IP PROTECTION AND WHEN TO PROTECT

12 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene Patent for transgenic plant; Plant breeder’s right for new plant variety; Trademark for variety name Patent for process; Know how for process; Design registration and Trademark for equipment e.g. Gene gun; Copyright for manuals Patent for vector; Trade secret for vector; Trademark for vector Patent for primers, gene sequence, method; Copyright for sequence representations 1.http://www.pcrstation.com/pcr-primer/http://www.pcrstation.com/pcr-primer/ 2.http://www.pnas.org/content/97/20/11102.fullhttp://www.pnas.org/content/97/20/11102.full 3.http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).htmlhttp://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html 4.http://users.comcen.com.au/~biodynamic/pages/what_is_it.htmlhttp://users.comcen.com.au/~biodynamic/pages/what_is_it.html 5.http://ukpmc.ac.uk/articles/PMC117800http://ukpmc.ac.uk/articles/PMC http://environmentalwatchman.blogspot.com/2010_09_01_archive.htmlhttp://environmentalwatchman.blogspot.com/2010_09_01_archive.html Copyright for gene sequence results, lab book, theses, publications, protocols EXAMPLE: TRANSGENIC MULTIVITAMIN CORN

13 Trademarks: People like to rely on a trusted brand Brand and protect brand early so when other forms of IP expire customers are familiar with your name sustain commercial activity Plan to commercialise on own at first and then sell company at later stage when its worth more? it is important to build brand and trademark may be vital DECIDING ON TYPE OF IP PROTECTION AND WHEN TO PROTECT

14 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene Patent for transgenic plant; Plant breeder’s right for new plant variety; Trademark for variety name Patent for process; Know how for process; Design registration and Trademark for equipment e.g. Gene gun; Copyright for manuals Patent for vector; Trade secret for vector; Trademark for vector Patent for primers, gene sequence, method; Copyright for sequence representations 1.http://www.pcrstation.com/pcr-primer/http://www.pcrstation.com/pcr-primer/ 2.http://www.pnas.org/content/97/20/11102.fullhttp://www.pnas.org/content/97/20/11102.full 3.http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).htmlhttp://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html 4.http://users.comcen.com.au/~biodynamic/pages/what_is_it.htmlhttp://users.comcen.com.au/~biodynamic/pages/what_is_it.html 5.http://ukpmc.ac.uk/articles/PMC117800http://ukpmc.ac.uk/articles/PMC http://environmentalwatchman.blogspot.com/2010_09_01_archive.htmlhttp://environmentalwatchman.blogspot.com/2010_09_01_archive.html Copyright for gene sequence results, lab book, theses, publications, protocols EXAMPLE: TRANSGENIC MULTIVITAMIN CORN

15 Copyright: Inexpensive (Automatic) Only way to protect computer programs as such in South Africa DECIDING ON TYPE OF IP PROTECTION AND WHEN TO PROTECT

16 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene Patent for transgenic plant; Plant breeder’s right for new plant variety; Trademark for variety name Patent for process; Know how for process; Design registration and Trademark for equipment e.g. Gene gun; Copyright for manuals Patent for vector; Trade secret for vector; Trademark for vector Patent for primers, gene sequence, method; Copyright for sequence representations 1.http://www.pcrstation.com/pcr-primer/http://www.pcrstation.com/pcr-primer/ 2.http://www.pnas.org/content/97/20/11102.fullhttp://www.pnas.org/content/97/20/11102.full 3.http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).htmlhttp://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html 4.http://users.comcen.com.au/~biodynamic/pages/what_is_it.htmlhttp://users.comcen.com.au/~biodynamic/pages/what_is_it.html 5.http://ukpmc.ac.uk/articles/PMC117800http://ukpmc.ac.uk/articles/PMC http://environmentalwatchman.blogspot.com/2010_09_01_archive.htmlhttp://environmentalwatchman.blogspot.com/2010_09_01_archive.html Copyright for gene sequence results, lab book, theses, publications, protocols EXAMPLE: TRANSGENIC MULTIVITAMIN CORN

17 DECIDING ON TERRITORY IN WHICH THE IP SHOULD BE PROTECTED AND CONSIDERATIONS OF THE COST OF PROTECTING THE IP Weigh up cost of protecting against value of IP and company (actual and potential value) MarketFile for IP protection in these territories When deciding on territory for protection The market is the most important factor IP strategy should take into account changing value of IP over time Patent close to expiry not as valuable as at outset Prior to filing patent applications: know-how and copyright are your biggest asset

18 Transgenic plant Transform plant and Select and screen transformed plants Insert into vector Isolate and amplify gene Patent for transgenic plant; Plant breeder’s right for new plant variety; Trademark for variety name Patent for process; Know how for process; Design registration and Trademark for equipment e.g. Gene gun; Copyright for manuals Patent for vector; Trade secret for vector; Trademark for vector Patent for primers, gene sequence, method; Copyright for sequence representations 1.http://www.pcrstation.com/pcr-primer/http://www.pcrstation.com/pcr-primer/ 2.http://www.pnas.org/content/97/20/11102.fullhttp://www.pnas.org/content/97/20/11102.full 3.http://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).htmlhttp://home.cc.umanitoba.ca/~umdemars/PLNT4600/mini3/mini3.1%20(copy).html 4.http://users.comcen.com.au/~biodynamic/pages/what_is_it.htmlhttp://users.comcen.com.au/~biodynamic/pages/what_is_it.html 5.http://ukpmc.ac.uk/articles/PMC117800http://ukpmc.ac.uk/articles/PMC http://environmentalwatchman.blogspot.com/2010_09_01_archive.htmlhttp://environmentalwatchman.blogspot.com/2010_09_01_archive.html Copyright for gene sequence results, lab book, theses, publications, protocols EXAMPLE: TRANSGENIC MULTIVITAMIN CORN

19 HOW DO YOU OBTAIN VALUE FROM YOUR IP? Keep rights Transfer rights (Assignment) Refrain from exercising rights (Licence) Leverage IP rights…

20 LEVERAGING IP RIGHTS Obtain a cross licence for someone else’s technology in exchange for your ownAttract further investment Attract commercialisation partners

21 The IP strategy must be aligned with the commercialisation strategy

22 Thank You Questions???


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