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Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

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Presentation on theme: "Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types."— Presentation transcript:

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2 Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types of story in which they are found, the roles they play in the news. Qualitative Analysis: A detailed study of some news stories, to illustrate basic patterns in the reporting. This analysis will be done by the national and regional coordinators. But we need every individual monitor to help identify suitable stories. Getting started

3 Which media to monitor and how to select them National media Most important – by circulation or reputation Try to reflect balance and diversity across ownership, political views, audience, language, geography, Accessibility – must be able to receive it. Look at the listing of GMMP media density bands to see how many newspapers, radio, television and where applicable, online news sites and twitter feeds should be monitored in your country. Getting started

4 12 to 14 Main stories news only! If story starts on main news and is continued elsewhere code all of it; Code all items on main page, then move on; Code images the same as you would another story ; What NOT to code: Editorials, commentaries, letters to editor; Story listings Jokes and cartoons Weather reports Advertising When in doubt code it and let us know What to code - Print

5 Main news only! Full news bulletin: include all types of news, local, national, international. etc; Sports and weather – where part of the news Only one from each station What to code: Radio & Television What NOT to code: Introductions or headlines sections Scrolling news text; Advertising Documentaries, entertainment programmes When in doubt code it and let us know

6 Major national websites first! Then regional (in-country) or local sites News only sites. Sites that reflect diversity and balance What to code: Internet News What NOT to code: Regional and international sites – someone else is taking care of it! Blogs News aggregation sites such as Google News, Huffington Post and Reddit Wire services When in doubt code it and let us know

7 Twitter feeds that clearly belong to national (and if necessary, local) media houses. Twitter feeds concerned with news only. Feeds that reflect diversity and balance. What to code: Twitter News What NOT to code: Regional and international news media twitter feeds such Citizen bloggers and individuals accounts Wire services Specialist services When in doubt code it and let us know

8 Rule1: Accuracy A few mistakes can tarnish the entire exercise and damage it’s credibility Golden Rules of Media Monitoring Rule 2: Fill in the form. Do it to the best of your ability. Check it again For most there is an “unsure” option – this is bad but better than nothing. Rule 3: Rely on the story ONLY not what you might know Do NOT hunt for items about women or gender. Always refer to the GMMP methodology guide.

9 Rule 4: Back to Basics. When in doubt refer to the GMMP methodology guide. If the answer is not there, go to the overall objective: “to monitor gender representation in the most important news of the day.” Work back from this point. Communicate with us! Golden Rules of Media Monitoring Rule 5: When it is, clear it is clear If the answer is not clear from the outset and you find yourself having serious doubts about it, it is probably not clear. In which case err on the side of caution.

10 It’s about solidarity so in a lot of ways it gives me courage. - Gitiara Nasreen, Bangladesh. It is democracy in action, civil society making their voices heard...it reminds us of our humanity. - William Bird, South Africa A great experience for us! We are all very excited to participate in the GMMP because it is something that happens in the real world. Maria Angeli, Cyprus “Being part of the GMMP network has been a learning experience for me...it will help me become a better journalist. - Eliki Drugunalevu, Fiji.


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