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Non-English Speaking Education and Outreach: Partnering with Community Based Organizations for Behavior Change Charles Wu Public Health-Seattle & King.

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Presentation on theme: "Non-English Speaking Education and Outreach: Partnering with Community Based Organizations for Behavior Change Charles Wu Public Health-Seattle & King."— Presentation transcript:

1 Non-English Speaking Education and Outreach: Partnering with Community Based Organizations for Behavior Change Charles Wu Public Health-Seattle & King County Local Hazardous Waste Management Program in King County

2 King County LHWMP Program Mission To protect and enhance public health and environmental quality in King County by reducing the threat posed by the production, use, storage and disposal of hazardous materials.

3 What does Equity mean to you?

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6 Partnering with the Community Community Grants Program A community participatory approach that supports the community to develop their own strategies to reduce risks and promote sustainable results.

7 Community Grant Goal From hierarchical and top down approach to community participatory practice: engage, educate, partner, share resources, build capacity Gov’t and Institutions Local health depts. CBOs, community groups Community residents Gov’t and Institutions Residents Community based Orgs and Groups Health Depts.

8 Why a community grant? (as opposed to a “traditional” contract)  Facilitates creation of a partnership  Build both parties’ capacity  Two-way exchange of information, resources and ideas

9 A Specific Community Grant: Community-Directed Partnership Involving the community at the outset Promoted to over 60 community-based groups Technical assistance in applying for grant

10 The Community Partner SOAR focuses on: Impacting families from underserved, disconnected communities Building community capacity Connecting communities to multiple and complex support systems. SOAR is a community coalition working together to promote the healthy development of children, youth, and families in King County.

11 Community Engagement Process PROJECT PROMOTION Gathered input from community leaders COMMUNITY CONVERSATIONS Asked 5 ethnic groups their preferences ACTING ON WHAT WE HEARD Created a plan based on their preferences ACTING ON WHAT WE HEARD Vetting the plan and getting consensus The community implements the plan

12 The Community Voted 5 ethnic groups 10 community conversations 80+ participants 4 environmental health topics 100% provided input on the direction of the project 2013 summary

13 Community Conversations

14 The results from 2013 Service Delivery: WHAT WE WANT!

15 “Opening Doors into Communities” Another Example: The Volunteer Training Network

16 The Promotora Model Promotora Same culture Trusted Same language Community member Lay person Based on the Promotora Model -- a Public Health community engagement model. Developed for outreach into Hispanic communities. Promotora means “one who promotes”

17 Capacity Building: Preparing and Supporting the Volunteer Trainers TrainSupport “LHWMP College” LHWMP staff = “Professors” Develop LHWMP curriculums Certify ‘Graduates” as Volunteer Trainers (includes background checks) Provide educational tools and materials Program evaluation Recruit and train Promotoras Host “College” trainings Help Promotoras organize their community Supply materials to Promotoras Receive input on materials and curriculums Supply food at community trainings Field Logistics

18 Tools for the Trainer TEACHING KITS Maximize pictures and hands- on activities, minimize words Designed to meet the needs of visual, auditory, and kinesthetic learners Translated to multiple languages Components of a teaching kit: 11” x 17” posters “Touch” Box Demonstration Kit

19 Teaching Kits in Action!

20 A Measure of “Reach”: So far in 2014, 20 volunteer trainers taught > 120 participants

21 Encouraging Behavior Change Participants receive a “Takeaway Kit” to practice what they learned Safer Cleaning: Baking Soda Vinegar Bon Ami® Scouring Powder Murphy Oil Soap Microfiber Cloth Spray Bottle DIY cleaning product recipe card

22 Behavior Change: A Measure of “Impact” 64% used the lead swab tester

23 Behavior change 69% changed their cleaning habits (90 days later)

24 What we’ve learned: Adaptive Management Adaptive Management Learning as we go, adapting as needed Learning as we go, adapting as needed Still learning…failing forward…don’t be afraid of making mistakes Still learning…failing forward…don’t be afraid of making mistakes Partnerships requires careful and thoughtful relationship building and maintenance Partnerships requires careful and thoughtful relationship building and maintenance But when done right, partnerships create sense of ownership, buy- in, and commitment But when done right, partnerships create sense of ownership, buy- in, and commitment Next Steps: Smaller grants, but reaching more nonprofits Smaller grants, but reaching more nonprofits Formal evaluation plan Formal evaluation plan

25 For more information: Charles Wu, REHS, MBA (206) Public Health-Seattle & King County, Local Hazardous Waste Management Program All photos courtesy of and


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