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- a focussed exchange of questions and answers with the objective of acquiring information.

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Presentation on theme: "- a focussed exchange of questions and answers with the objective of acquiring information."— Presentation transcript:


2 - a focussed exchange of questions and answers with the objective of acquiring information

3  to get accurate and interesting information for your story  to get the interviewee to say something that he/she isn’t prepared to say and  sometimes - to say something that they may not really have thought about.

4 Interviews to be broadcast/published as a whole  Information Interview - facts & figures about certain topics  Opinion Interview - what the interviewee thinks of a specific issue,event or development  Personality Interview - personality of the interviewee

5 Interviews as tools  Research Interview – research or double-check information.Get additional infos for writing reports/commentaries  Statement Interview - get an individual statement which becomes part of another jounalistic piece


7 Focus on one topic Define the goal Research the topic Interview ees Time & place Selecting Topic Format Time Place Briefing zzzzzzzzz Preparing the interview

8  Topic  Past interviews  Publications  Biography  Activities Better to be over-prepared than under-prepared



11 Structure your interview!

12  Save your toughest questions for last  This enables time to build trust with your interview subject

13  Tough, specific questions first  Use if you have little time  Use if you need to nail down an answer


15  Gain trust of the subject  Honesty and empathy almost always work  Address the subject by name in practically every sentence  Eye contact GOAL: Make the interviewee relax and really TALK instead of just answering questions

16  Anticipate answers as part of your plan  Be alert for intentional drifters - interviewees who deliberately change the focus of a question ("I'm still wondering about the original question...", "You didn't answer the question.“)  Know when and how to interrupt to keep the subject from rambling  Make sure that your key questions are answered  Ask follow-up questions

17 How to ask questions?


19  First question should be friendly and easy  Ask critical questions after you’ve established a rapport  If you don’t get a direct answer, ask later in different words  Politeness allows you to ask hard-nosed questions without being rude

20 A good question is a short one One question at a time Avoid obvious questions Avoid leading questions

21 Closed-ended questions Answered with simple “yes” or “no” Example: “Do you like your job?” Generally makes a bad interview Open-ended questions Provides opportunity for broad answers Example: “What do you like about your job?”

22  Who  What  When  Where  Why  How

23  Blame someone else for the question  Imply that the question is a playful one  Preface the question with some praise.  Use separate, apparently disconnected questions  Ask the question in a matter-of-fact manner, no matter how sensible the area.


25 Ask and then listen Still talking? Shut up and listen!


27  Specify the amount of time you will need  Create a good first impression – it‘s critical  When meeting someone for the first time, it’s better to be a little formal at the outset. Never be familiar  The good interviewer listens carefully, but not passively  Have a conversation

28  Don't be fixated on your notebook  Don’t gaze at your watch showing that you’re in a rush (if you are not)  Don’t interrupt when the subject is talking  Don't try to shout down someone or get defensive  Stupidity is a reporter’s greatest asset. So, don’t be afraid to say: “I don’t understand”

29  “One final question…”  “Is there anything you think important which I haven’t asked?”  “Who else should I speak to about this topic?”  “Thanks for giving me your time and some great quotes”.  Make sure you can contact the interviewee later

30  Double-check the information  Statistics are often manipulated - be prepared to confirm all statistics with an independent source  Keep in touch – like wine, a good source improves with age and occasional care.



33 Title: Interviews  Members: Individual (in most cases help will be needed from one other person to film)  Time allocated: (8) minutes (video clip)  Grade: 15%

34 Description of task:  You are taking on the role of a roving reporter. Your task is to find someone in the local community that you consider influential and important (this should not be your best friend or a fellow student).  You should think about an issue or topic you would like to discuss with them.  You should first design a number of questions which will uncover interesting and informative information on your chosen issue or topic.

35  You should then arrange an interview with them making sure they are aware you will be filming the interview.  You will film the interview which will last 6 to 8 minutes long and present it in class. This means you must record your interview and bring it on a USB stick ready to show in class. This is not a live interview – you cannot bring in your person!  Check your equipment before coming to class – if the sound does not work or the picture is distorted you will lose points.

36  Make sure you are creative, taking your direction from real reporters on the news, daily shows, documentaries and any other examples you come across in the media.


38  John Brady, “The Craft of Interview”  DW-Akademie, “Manual for Radio Journalists”  /interviewing-techniques /interviewing-techniques  /the-radio-interview-some-tips-and- techniques /the-radio-interview-some-tips-and- techniques    6NG-XCwuWfk&feature=related 6NG-XCwuWfk&feature=related 


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