2.  If you didn’t firmly state the time frame of the case at the outset of the analysis  If you didn’t state the source and analyze the quality of the mission statement  If the general or industry environmental analysis was company specific  If your scenarios were not broadly constructed  If your LT objective was not sharp  If you did not develop two alternatives at both the corporate and business level

3. You can reformulate your strategic alternatives, You can change your mind!

4.  Case Time Horizon  Core Problem/Issue  Long Term Objective  Corporate Level Strategic Choice  Business Level Strategic Choice

5.  Triggered by translation of Long Term Objective into Short Term (aka annual) Objectives  Make sure they relate to your LT objective which is to say they are dedicated to resolving your core issue/problem  Three to Five Short Term Objectives

6. Which two functional Areas – operations, finance & accounting, marketing, R&D/technology, or human resources – does your group think are more critical to the resolution of the core problem – which is to say more critical to the successful implementation of your strategy.

7.  Short Term Objective  Key Functional Area  Short Term (aka Functional, aka Tactics) Strategies

8.  Two persons working jointly on the ST objectives and ST strategies section  One person for Institutionalization, Governance and Control  One person for the company and industry updates  Everyone for the Project Future Trends – pull out the crystal ball. What will be see 10, 20 years from now?