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Supply Chain Innovation at Geddy’s Team Name: OSCO 2 1 st Round Room 3091 Nick Bafunno Jordan Eddy Chase Hughes Stuart Hester.

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Presentation on theme: "Supply Chain Innovation at Geddy’s Team Name: OSCO 2 1 st Round Room 3091 Nick Bafunno Jordan Eddy Chase Hughes Stuart Hester."— Presentation transcript:

1 Supply Chain Innovation at Geddy’s Team Name: OSCO 2 1 st Round Room 3091 Nick Bafunno Jordan Eddy Chase Hughes Stuart Hester

2 GSCMI 2013 Case Competition 2 Introduction (Jordan Eddy)  Background  Two Step Plan  Brand Consolidation  Questions

3 GSCMI 2013 Case Competition 3 Background (Chase Hughes)  Increasing incomes  Bangalore IT boom  Demand and Heat  Directly proportional  Early Stage Market  Rapid brand development  Strategic positioning

4 GSCMI 2013 Case Competition 4 Problems (Jordan Eddy)  Demand  Highly Seasonal Demand  Relatively Low Demand  Global – 2.3 liters  India – 0.35 liters  Volatile Inventory  Excess Product  Stock Outs

5 GSCMI 2013 Case Competition 5 Recommendations (Jordan Eddy)  Two year plan  Target Service Level  Refrigerated Trucks  Brand Consolidation  Strengthened position  Supply chain efficiency

6 GSCMI 2013 Case Competition 6 Target Service Level (Nicholas Bafunno)  Most effective  Fewest Stock Outs  Reduces Excess Inventory  Jan 2012 – Jan 2013  Max Storage 350 units  Completed Orders 58%

7 GSCMI 2013 Case Competition 7 Target Service Level (Nicholas Bafunno)

8 GSCMI 2013 Case Competition 8 Target Service Level (Nicholas Bafunno)  Jan 2012 – Jan 2013  New Storage  Min Storage increase 415  Completed Orders 100%  Additional 75 feet squared of space  Sales Revenue  855 units  5132 (100 Rupees)

9 GSCMI 2013 Case Competition 9 Target Service Level (Nicholas Bafunno)

10 GSCMI 2013 Case Competition 10 Refrigerated Trucks (Stuart Hester)  Solves inventory stock outs  Storage  cubic feet  2094 units  Mobile  Serve ice-cream from back  Extended service radius  Potential to increase capacity  Transport to and from outlets

11 GSCMI 2013 Case Competition 11 Refrigerated Trucks (Chase Hughes) Break-Even Point (units) =30 Break-Even Point (Rs) = 17, Total Fixed CostsTFC = 5, Formulas: Variable Cost per UnitVCU = BEP (units) = TFC/(SPU-VCU) Sales Price per UnitSPU = BEP ($'s) = BEP (units) * SPU

12 GSCMI 2013 Case Competition 12 Refrigerated Trucks (Chase Hughes)

13 GSCMI 2013 Case Competition 13 Brand Consolidation (Stuart Hester)  One Single Brand  Ending the experiment  “Just Sundaes” by Go Geddy  Strengthen positioning

14 GSCMI 2013 Case Competition 14 Questions?

15 GSCMI 2013 Case Competition 15

16 GSCMI 2013 Case Competition 16

17 GSCMI 2013 Case Competition 17

18 GSCMI 2013 Case Competition 18

19 GSCMI 2013 Case Competition 19

20 GSCMI 2013 Case Competition 20

21 GSCMI 2013 Case Competition 21


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