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Approved Search Approved Search Sales Deck. Who We Are Approved Search is a dedicated advertising platform under the Seed Corn Advertising umbrella. Our.

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Presentation on theme: "Approved Search Approved Search Sales Deck. Who We Are Approved Search is a dedicated advertising platform under the Seed Corn Advertising umbrella. Our."— Presentation transcript:

1 Approved Search Approved Search Sales Deck

2 Who We Are Approved Search is a dedicated advertising platform under the Seed Corn Advertising umbrella. Our core focus is on providing customized, premium traffic at a lower cost. With a focus on client needs analysis, we boast a 90%+ retention rate.

3 Ways to Advertise The best way to get ROI on your advertising spend is to have control over where your dollars are spent and ensure that the programs you choose are effective. Search comprises roughly 50% of the overall spend on the internet. And it’s a very controlled way of advertising.

4 Needs Analysis You’re an advertiser. So you know that advertisers can want different metrics – such as high conversions, higher comscore, higher TQ traffic… And let’s not forget about the video folks (time on site, page views, etc.) How can we find a solution that’s right for you? First, we talk to you about your specific goals. Some other advertising companies out there don’t seem too interested in the advertiser. They will simply unload traffic without regards to specific metrics. That’s where Approved Search immediately differentiates itself. We have account managers that are dedicated to customizing campaigns to your unique needs. You want a CPA offer to convert? We can do that. You simply want as much traffic as possible? We handle that as well.

5 Most Advertisers Choose To Advertise With… But at what cost? With Seed Corn Advertising and our Approved Search platform, you can accomplish your advertising goals at a fraction of the spend you would with any other search network. Plus, we have just as many tools and targeting plus customer service that you won’t find elsewhere. Unlike other networks, you can actually purchase traffic on a Run Of Network (RON), in addition to Keyword Only.

6 Enter Approved Search This is where we come in. We offer a lower-cost alternative to advertising with no minimums and over a 90% retention rate of direct advertisers. Think About That. We can run your campaign the way you design, at a budget you set, with results you want.

7 What Makes You So Special? To start, Seed Corn Advertising is actually one of the largest search networks in the space. We’ve been doing this for well over 10 years on a business-to- business model (with clients such as Yahoo). Now, we are taking these successes and creating a new division that focuses on the business-to- consumer model. How Do You Stack Up To Google and Bing? Well for starters, you save a boat load of money, without compromising on quality. Having variable pricing at affordable entry points, with no minimums, we help you test your campaigns without fear of running out of budget before getting the traffic you need. In addition, we can run the campaigns that you can’t necessarily run with those guys (ie. electronic cigarettes). We can get traffic in large amounts and we can get high quality traffic, and we can do it successfully.

8 How Do I Know Your Traffic Is Any Good? If you’ve bought traffic elsewhere before, there is a good chance you’ve already received our traffic. Additionally, Approved Search is a new network designed specifically for premium and high quality traffic (and new technology). And… We put our money where our mouth is. With your first $50 deposit, a $50 credit will be applied to your account for a total budget of $100 to start. We run a test, then you can decide what you like and don’t like and we will tailor your campaign, optimized for your preferences. We offer a minimal risk solution, so you can focus on the things that matter… results. Someone call the Guinness guys, cause that’s just…

9 Sounds Amazing, Now What? You don’t need this guy to figure out that this is a great opportunity for you to get sales, leads, and social interaction within your site. We know you’re just itching to start running campaigns and driving traffic to your site. Well, follow these next steps and the Sky is the Limit!

10 First, Sign Up for New Account Make sure you choose advertiser from the drop down menu (remember to do this when you log in as well).

11 Next, it’s time to Create a Campaign. Hover over Campaigns in the upper right corner and select Create New. 1.Create a Campaign Name 2.Add Your Title, Description, and Display URL. 3.Add Your Click URL – Feel Free to Add Google Analytic Codes If You Like. 4.Then, Adjust the Dynamic Variables. Examples of UTM Codes &utm_source= {sourceid}&utm_content=cpc &utm_campaign=campaign name &utm_medium={sourceid} &utm_term={keyword Now Just Follow The Steps:

12 Now, Let’s Add Some Keywords. Campaign Type - Choose if you would like Run of Network, or Keyword Based Campaign Keywords – You can simply copy and paste keywords right into the box OR upload a file. (Keywords are exact match only) Targeting – Select Targeting, which will take you to the bid page.

13 Lastly, Add Targeting and Limits Choose your bids (the min CPC is what you will see). Choose your Hours, and targeted Countries, then click LIMITS to go to the next page (you can always go back to the previous page). Choose Percentage of Time to show your ad, Daily Budget, and the Total Budget (Once your campaign hits Total Budget, it will pause forever). Choose Number of Clicks Per Day and Per User (default is Unlimited). Decide if you want to spread clicks throughout the day. Click FINISH (Upon completion, your account rep must approve the campaign and add traffic for you). Targeting Limits

14 Easy huh? Now Add Some Funds! Hover over Transactions, Select Add Funds. Enter the Amount, Choose Method, and Go Through The Process. It’s important to note that your campaigns cannot start until funds are in your account. So add some and let’s get this party started!

15 Congratulations! Manage Campaigns Once everything is live, you can Manage Campaigns and View Stats. Select Manage and then… Manage!

16 Viewing Stats Choose from Hourly, Daily, Campaign Clicks, and Country You can even choose Campaign and Country from these drop down menus also.

17 Thank You! We here at Approved Search would like to be the first to say Thank You for your business. Should you ever need us for anything, simply reach out to your account manager, and we will make sure you are taken care of. Now let’s start sending you traffic!

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