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Millennials Are Remaking America R U Ready? Morley Winograd I 2 CSG Workshop January 10, 2012.

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Presentation on theme: "Millennials Are Remaking America R U Ready? Morley Winograd I 2 CSG Workshop January 10, 2012."— Presentation transcript:

1 Millennials Are Remaking America R U Ready? Morley Winograd I 2 CSG Workshop January 10, 2012

2 Generational Differences are Just as Great as National Cultural Differences but Are Rarely Perceived

3 Defining A Generation Common Location in History. Common Beliefs and Behaviors. Perceived membership in a common generation. The aggregate of all people born over about 20 years (one phase of life), who share: Distinctive behaviors created by: Changes in child-rearing approaches. Events experienced during maturation. Changes in communication technologies. Create 80+ year cycle of four distinct archetypes

4 Civic (GI or Greatest Generation, ) Adaptive (Silent generation, ) Idealist (Baby Boomers, ) Indulged as children. Driven by deeply-held values as adults. Won’t compromise on fundamental questions of right and wrong. Use ideals as the driving force to provide meaning in their lives. Divided generation from the beginning Communication Technology: Broadcast Television Four Generational Archetypes Cycle through History

5 Civic (GI or Greatest Generation, ) Adaptive (Silent generation, ) Idealist (Baby Boomers, ) Reactive (Gen X, ) React AGAINST what came before and reject almost all of it. Unprotected, criticized children. Cynical, anti-institutional young people. Entrepreneurial risk-takers in mid-life. Communication Technology: Cable TV Four Generational Archetypes Cycle through History

6 Civic (GI or Greatest Generation, ) Adaptive (Silent generation, ) Idealist (Baby Boomers, ) Reactive (Gen X, ) Civic (Millennial Generation, ) Protected and revered children Upbeat, optimistic, partisan unifiers Group-oriented, problem solving, institutional builders as adults Using social network technology to do so Communication Technology: Social media Four Generational Archetypes Cycle through History

7 Percent of U.S. Population That Is African American, Hispanic, Asian Pacific Islander, American Indian, and Other; By Age – December 2004 Current Population Survey, U.S. Census Bureau, Dec  Millennials  Generation X  Baby Boomers  Silent & GI Generations The Millennial Generation is the Most Diverse in American History

8 By 2016, women are projected to earn: 64 percent of associate’s degrees 60 percent of bachelor’s degrees 63 percent of master’s degrees 56 percent of doctorates Millennials Have the Most Gender Neutral Attitudes in History Image: m00by(Flickr)

9 Multi-culturalism begins at home: One out of five Millennials have an immigrant parent

10 And continues on line: “Our computers feed us second-by-second updates on world’s diplomatic challenges.”

11 But also includes studying abroad: Numbers increased five fold since 1986 (Gen X)

12 Millennials are also the most voracious users of new technologies among all generations Adoption of Latest Technology Source: Pew Research Center

13 July 16, 1990 May 8, 2000 Millennials Are NOT Gen X in Their Attitudes or Behaviors

14 Millennials’ Parents  The Baby Boomers chose to become older parents in the 1980s while Gen X moms reverted back to the earlier birth-age norm, which meant that two generations were having babies.  Boomers rebelled against the parenting practices of their parents.  They made conscious decisions not to say “because I told you so” or “because I’m the parent and you’re the child.”  But discipline was still the order of the day for Millennial parents.  They became friends with their children.  They explained things to their children, (actions, consequences, options, etc.) – they wanted them to learn to make informed decisions.

15 Special —Just ask their “baby on board,” mini-van driving parents. Sheltered —Thanks to most sweeping youth safety movement in history. Confident —Highly optimistic, they boast about their generation’s power and potential. Team-Oriented —Barney and school teaches them to be team players and bond with their peers. Achieving —Best behaved generation in decades. Pressured —Pushed to study hard, avoid risk. Everyone gets a trophy. No Winners. Conventional —More comfortable with their parent’s values than any other recent generation, they support the idea that social rules help. The Millennial Generation is….

16 So what will all that mean for Higher Education in a Millennial Era?

17 New Purpose: Create “Learning Communities”, Introduce students into them

18 Faculty will design learning experiences, create environment for learning

19 Students will co-design and co-instruct

20 Universities will become “Degree Granting Bodies” certifying skills and knowledge

21 Using simulation and visual communication to evaluate mastery

22 Technology will enable both distributed learning Communities and technology-drenched campuses

23 MOOCs will provide free (?), high quality educational fundamentals

24 Campuses will become intelligent physical spaces with smart phone interaction

25 Serious Games will provide effective, comprehensive learning experiences More trial and error Individual testing before advancing Students learn to “be” as well as to do”

26 As enterprise technology shifts in response to Millennial demands Older Generations M’Soft Office Suite In Person Meetings Blogs Social Networking Restrictions Blackberries Millennials Wikis/Google Docs IM/Text Telepresence MicroBlogs/Twitter Enterprise Social Networks YouTube Video Sharing iPhone, Android

27 Be Prepared For Change

28 Are You Ready? Ways to stay connected: LinkedIn: Mike Morley Facebook.com/mikeandmorley LinkedIn: Mike Morley Facebook.com/mikeandmorley


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