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Growth Strategies Consulting, Inc. © 2007 1 2007 MASSP Convention for Instructional Leadership Build Your Story Before Someone Else Does!! Presented by Michael Goree www.michaelgoree.com
Growth Strategies Consulting, Inc. © 2007 2 Leadership CommunitySchool Strong Relationships Superintendent Unions Students Student Organizations Staff Central Office Athletics Healthcare Aging Workforce School Board Parents Businesses Higher Education Bond Issues Foundation Supporter Groups School Improvement and Accountability Equals Success The House Leadership Built Legal NCLB Courts The Contract MDE MHSAA Testing Legislative Funding Compliance Safety Choice
Growth Strategies Consulting, Inc. © 2007 3 Practice Makes ____ Problems cannot be solved at the same level of awareness that created them. Albert Einstein It is not about what you need to learn, but what you first need to unlearn.
Growth Strategies Consulting, Inc. © 2007 4 Embedded Intelligence “90% of life is just being there.” Woody Alan “We use intelligence to structure our environment so we can succeed with less intelligence.” Andy Clark
Growth Strategies Consulting, Inc. © 2007 5 Embedded Normality/Tradition How “we do things” around here Social protocols and proofs The political behaviors Homecoming Senior day
Growth Strategies Consulting, Inc. © 2007 6 Embedded Insanity Opposable Rule of Change Mice, Fish, Penguins Healthcare 50% of increase related to personal Choice Smoking, Drinking, Lack of Exercise, Sedentary Work, Stress Work Processes We’ve always done it this way This is the way “I” do it E-mails Paperless office The NOW Generation 2.31 minutes Clock Speed
Growth Strategies Consulting, Inc. © 2007 7 Identify Embedded Intelligence Embedded Normality/Tradition Embedded Insanity
Growth Strategies Consulting, Inc. © 2007 8 The Problem Bragging Arrogant Bigheaded Full of yourself Vain Self-important Boast Show off Blow your own horn Talk big Conceit is bragging about yourself. Confidence means you believe you can get the job done. Johnny Unitas
Growth Strategies Consulting, Inc. © 2007 9 YOUR STORY YOUR BRAND
Growth Strategies Consulting, Inc. © 2007 10 The Community Reason Brands are no longer just about corporations, their products and services. In fact, all the significant institutions in our lives—the schools, the towns and cities in which we live, our consumer groups and charities—are given strength, identity, and a defining role, via branding.
Growth Strategies Consulting, Inc. © 2007 11 The Corporate Reason Brands evoke emotion. They sell a product. They inspire you. It is the code by which we purchase (not aspirin - Bayer aspirin), rally around (pink ribbon, yellow bracelet), bond with (cheese head, dead head, the swish). It becomes the image, the belief, the story by which we identify with and choose.
Growth Strategies Consulting, Inc. © 2007 12 The District Reason Parents choose a certain teacher, parents choose a certain school, and parents choose a certain District, based on the school’s story – their brand. The stronger the brand the stronger the choice!
Growth Strategies Consulting, Inc. © 2007 13 The Personal Reason How you make decisions how you say what you mean How you follow through How you treat others How you make mistakes How you apologize How you live Becomes your story – Your Brand.
Growth Strategies Consulting, Inc. © 2007 14 Embodying the Brand CompanyThis organization is known for (BRAND)Leadership BRAND FedExAbsolutely, positively, doing whatever is takesManaging logistics, meeting deadlines, solving problems McKinseyBeing a CEO’s trusted advisorLeading teams that deconstruct business problems, synthesize data, and develop solutions AppleInnovation and designCreating new products and services that break the industry norms Procter and Gamble Brands you know and trustDeveloping consumer insights, precisely targeted marketing, product innovation LexusPursuit of perfectionManaging quality processes (lean and six sigma) for CQI
Growth Strategies Consulting, Inc. © 2007 15 Build Your Story How you Know How You Behave How You Relate How You Recognize How You Pursue
Growth Strategies Consulting, Inc. © 2007 16 Leadership Brand Assessment on a scale of 1=low to 5 =high rate your District’s Leadership Brand We know how we want to be viewed by our students, parents, community, and we have articulated a clear District/Building identity based on this. We have articulated a clear statement of leadership brand that is connected to our District’s identity. We have translated our statement of leadership brand into a set of desired leadership actions. We have a process to identify development gaps in our next generation of leaders. We invest in training experiences that include community perspectives.
Growth Strategies Consulting, Inc. © 2007 17 Leadership Brand Assessment on a scale of 1=low to 5 =high rate your District’s Leadership Brand Our individual leadership development plans include acquiring skills, knowledge, and perspective that matter to our parents, students, communities, etc.. We create job experiences that develop community perspectives within our leaders. We encourage our leaders to invest in live experiences that help them build relevant community knowledge and skills. We gauge the effectiveness of leadership investments by our business results. We rigorously communicate to all stakeholders the degree to which we invest in building leadership brand.
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