Presentation is loading. Please wait.

Presentation is loading. Please wait.

Rotary Youth Exchange MEDIA TRAINING: Dealing with the Media in a Crisis in a Crisis YEO Pre-Convention Meeting Salt Lake City, 2007 Moderator: Dennis.

Similar presentations


Presentation on theme: "Rotary Youth Exchange MEDIA TRAINING: Dealing with the Media in a Crisis in a Crisis YEO Pre-Convention Meeting Salt Lake City, 2007 Moderator: Dennis."— Presentation transcript:

1 Rotary Youth Exchange MEDIA TRAINING: Dealing with the Media in a Crisis in a Crisis YEO Pre-Convention Meeting Salt Lake City, 2007 Moderator: Dennis White Panelists: Ivan Vianna David Alexander

2 Rotary Youth Exchange MEDIA TRAINING: Dealing with the Media in a Crisis in a Crisis Outline: Introduction of panelists - Dennis Why This Is Important - Dennis Basics of Media Relations - David A Case Study - Ivan Specific Techniques - Dennis Summary, Questions, Discussion - All

3 Why this is Important 1. Death of a student – accident, illness, homicide, suicide. 2.Serious injury to a student. 3.A missing student – lost, abducted, runaway, etc. 4.Abused student – physically, emotionally or sexually. Rotary Youth Exchange  Crises Happen!

4 Why this is Important 5.An exchange student is accused of criminal behavior. 6.Allegations of any kind of scandal within the YE Program or any club. 7.Injury, accident or other harm coming to a Rotarian or host family member involved in a YE activity. Rotary Youth Exchange  Crises Happen!

5 Why this is Important  In addition to managing the crisis itself, there is often Intense Media Attention (sometimes called a feeding frenzy) (sometimes called a feeding frenzy) Rotary Youth Exchange  Crises Happen!

6 Why this is Important  The media coverage can become the crisis Rotary Youth Exchange  Crises Happen!  Intense media attention

7 Why this is Important  The crisis can become a positive opportunity to promote Rotary and Youth Exchange  But it will not happen by chance – we need to be prepared Rotary Youth Exchange The good news is… The good news is…

8 Caution  A strategy for dealing with the media (crisis media plan) is not a substitute for a crisis management plan  If you do not have a crisis management plan, it may be time to… Rotary Youth Exchange

9 Caution Panic! Rotary Youth Exchange

10 David Alexander Media Relations Rotary International Rotary Youth Exchange

11 A Case Study Ivan Vianna District 4760 Brasil Rotary Youth Exchange

12 Would you trust this man?

13 Rotary Youth Exchange Would you trust this man?

14 Some Useful Techniques Rotary Youth Exchange

15 Some Useful Techniques  Control the difficult questions  Learn to Bridge (transitioning from a difficult question to the message you want to deliver)– remember ABC – Answer, Bridge, Context  Question:  “Aren’t there dozens of cases of allegations of abuse from years ago, just coming forward?” Rotary Youth Exchange

16 Some Useful Techniques  Rotary takes any allegation, past or present, very seriously  It would be inappropriate to comment on any specific case that might be under investigation  But let me tell you about our comprehensive Youth Protection Policy… Rotary Youth Exchange

17 Some Useful Techniques  It’s best to address a question briefly then smoothly bridge back to your “message track”  Don’t use “No comment” or “I can’t answer that”  Instead explain why you can’t answer and bridge a topic or message point that’s in your “home base” Rotary Youth Exchange

18 Some Useful Techniques If you get where you don’t want to go If you get where you don’t want to go – BRIDGE! – BRIDGE! Controversy Your Message Controversy Your Message BRIDGE

19 Some Useful Techniques  Rotary takes any allegation, past or present, very seriously  It would be inappropriate to comment on any specific case that might be under investigation  But let me tell you about our comprehensive Youth Protection Policy… Rotary Youth Exchange

20  Remember your ABC’s – Answer – Bridge – Context  And… PRACTICE Some Useful Techniques

21 Rotary Youth Exchange MEDIA TRAINING: Dealing with the Media in a Crisis in a Crisis YEO Pre-Convention Meeting Salt Lake City, 2007 Moderator: Dennis White Panelists: Ivan Vianna David Alexander


Download ppt "Rotary Youth Exchange MEDIA TRAINING: Dealing with the Media in a Crisis in a Crisis YEO Pre-Convention Meeting Salt Lake City, 2007 Moderator: Dennis."

Similar presentations


Ads by Google