Presentation is loading. Please wait.

Presentation is loading. Please wait.

Conformance and Standards Services (CaSServ) FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY, CANBERRA, 26 OCTOBER 2010.

Similar presentations


Presentation on theme: "Conformance and Standards Services (CaSServ) FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY, CANBERRA, 26 OCTOBER 2010."— Presentation transcript:

1 Conformance and Standards Services (CaSServ) FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY, CANBERRA, 26 OCTOBER 2010 Standards, Services and Academia – International Research and Education Presentation by Peter Walsh, Managing Director, CaSServ Vice-President, European Academy for Standardization Associate, Australian National University Centre for European Studies

2 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY The Main Players The European Academy for Standardization (EURAS) International Cooperation on Education about Standardization (ICES) World Standard Collaboration (WSC)  International Organization for Standardization (ISO)  International Electrotechnical Commission (IEC)  International Telecommunications Union (ITU) Some National Standards Bodies, especially in Eastern Asia Some Universities and individuals in Universities in the Netherlands, Germany, UK and other European Countries International and Regional Standards Bodies

3 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY Recent 2010 Events 15 th Annual EURAS Standardization Conference – Service Standardization: Lausanne, 1,2 July WSC Academic Week, Geneva, including: –5, 6 July: ICES Workshop, The various dimensions of education about standardization –7 July: Recognising academic excellence –8 July: Cooperation between international standardization organizations and academic institutions –9 July: Economic and social benefits of standards

4 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference Presentations (1) Theme of “Services Standardization” not strictly valid with 2 keynotes and 2 of the 7 presentation sessions specifically covering services although other standardization policy and development issues covered also applied to service standardization Papers covered: Keynotes  ISO Work in the Field of Service Standardization  Opportunities and Challenges for Services Standardization

5 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference Presentations (2) Session 1 – Chaired by Peter Walsh  Services Standards in the United States and Europe: an Institutional Analysis of Private Authority  Explanatory Factors for Service Standards at National Standards Bodies: Empirical Evidence at Sector Level Session 2  ISO 9000 Certification and Innovation: an Empirical Analysis for Luxemburg  Developing a Standard for Restaurant Authenticity: A Case of Dutch Top Restaurants  Requirements for a Quality Measurement Instrument for Semantic Standards

6 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference - Definitions Need to distinguish between  Standardization: involving governance, policies, processes and practices of standards development and standards use and application  Standards: coverage and content Where  Research into Standardization and, to a limited extent, Standards: mostly involves Academia and EURAS  Research into Standards: mostly involves standards stakeholders and Standards Development Organisations (SDOs)  Education about Standardization : mostly involves Academia and ICES and, to a limited extent, SDOs  Education about Standards: mostly involves SDOs and, to a limited extent, standards stakeholders

7 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – Blind Paper (1) Paucity of standards in services owing to: Problem of definition and classification of service Dominant role of company-specific standards Slow start to formal standardisation activities Unclear relationships with regulatory framework Lack of empirical data on the implementation of service standards That said there is a possible large potential for service standards in the promotion of service industries with positive impacts on trade, innovation and growth

8 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – Blind Paper (2) Special Characteristics of Services Close interaction between production and consumption High information content and intangible nature of the service output Integration of the external factor – the consumer Key role of human capital in the provision Critical role played by organisational factors Domination by small and medium-sized companies That said, there is evidence that standards are of benefit to innovative companies (see later paper)

9 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – Blind Paper (3) Low research levels in services standardization despite benefits of technology transfer Not a priority for services companies Implications of intellectual property rights (IRP) less obvious for service provision Advantages of IRP protection not as great Innovation in services driven by technology and user demands and these player reluct to take part in development of service standards High demand for service standards to facilitate service trade strong incentive of multinational enterprises (MNEs) to set (private)standards, but not for small and medium size enterprises (SMEs) to get involved despite strong impacts of trade

10 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – ISO Paper (1) Drivers for Services Standards, such as globalisation, off-shoring, de-regulation, new technologies and innovation, etc, are no different than drivers for product, process and system standards Services trade world-wide expansion and as % of GDP highlighting lack of standards 1990 to 2006 – 65% to 72 % in developed, and 45% to 52% in developing, countries Difficult to measure trade in services owing to ineffective world-wide statistics – not just an Australian problem

11 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – ISO Paper (2) Differences in defining what is a service and a service standard: ISO definitions include:  Service – result of at least one activity, necessarily performed at the interface between the supplier and customer, that is generally intangible  Service Standard – standard that specifies requirements to be fulfilled by a service, to establish its fitness for purpose  In identifying service standards, ISO, relying heavily on the intangible concept in its definition, omits standards covering may processes and procedures e.g. standards much of IT and telecoms, conformity assessment. Etc, resulting in a very low coverage  The Australian Services Roundtable believes that services, and thus service standards, cover a much wider area

12 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – ISO Paper (3) In 1998, ISO and the WTO held a number of workshops looking at potential need for service standards in areas such as tourism, hospitality and exhibition management, accommodation ratings and engineering consultancy with little follow up action However work is now under way in developing international standards or guidelines in areas as diverse as e-learning, complaints handling, dispute resolution, personal financial planning, market research, physiological assessment, child safety, needs of the elderly and people with disabilities, consumer product safety and aspects of tourism

13 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – ISO Paper (4) Many of these projects arose were started after consideration by the ISO Committee on Consumer Policy (COPOLCO) Most of this ISO work on service standards relates to business to consumer (b2c) and not business to business (b2b) COPOLCO has developed ISO/IEC Guide 76: Development of service standards – Recommendations for addressing consumer issues, that looks at the delivery of services from a consumer aspect

14 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – ISO Paper (5) Many of these projects arose were started after consideration by the ISO Committee on Consumer Policy (COPOLCO) Most of this ISO work on service standards relates to business to consumer (b2c) and not business to business (b2b) COPOLCO has developed ISO/IEC Guide 76: Development of service standards – Recommendations for addressing consumer issues, that looks at the delivery of services from a consumer aspect

15 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – Others (1) The paper on restaurants outlined research on the need for standardization of aspects of safety, both of food and food preparation, aspects of customer satisfaction while aspect of the authenticity of restaurants, except in relation to managements systems, may not be able to be covered by standards The observations made in the paper on services standards in the US and Europe relate to the interface between development of standards and the requirements of the WTO concerning adoption of international standards where the European standards are more aligned with international standards than standards developed by US based SDOs

16 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY EURAS Conference – Others (2) The paper on ISO 9000 and innovation makes a distinction between innovation that is more R & D based in manufacturing than in services and concludes that companies with ISO 9000 certification affects positively the probability of innovation when organizational and marketing innovation are included, but not when the focus is restricted to technological innovation The paper on empirical evidence and service standards explores the correlation between the development of product and services standards

17 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY ICES Workshop Session 1 – Education needs Presentations by a number of industry operatives as well as representatives of the WTO and ISO covered the need for the development of professional skills by those involved in standards development Also covered was the need for some training in general aspect of standards and their role in business strategies, social issues and sustainable development

18 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY ICES Workshop Session 2 – Education programs Details were given of specific education programs offered by the Korean Standards Association (KATS), Erasmus University, Netherlands, Ecole Internationale des Sciences du Traitement de Information (EISTI), France and Jilang (Metrology) University, China in conjunction with the Standardization Administration of China (CSA)

19 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY ICES Workshop Session 3 – Case studies, games and stimulations A number of organisations that use case studies and games as education tools presented details of these including the following:  A new student case study competition being co- sponsored by ICES, IEEE and ANSI.  T he “Standards Setting” Game within the US Federal Government as administered by NIST  The Dutch Government IT Reference Architecture (NORA) game There were additional presentations on the value of games and stimulation exercises

20 FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY Some Closing Observations Further research is needed in areas such as  Services that could benefit from coverage by standards and conformance to such standards  The contribution that the existence of standards, especially service standards, and compliance thereto aids productivity and innovation There is a need for greater awareness, coverage and involvement of research and education of the benefits of standards and conformance in Australian academic institutions, especially internationally


Download ppt "Conformance and Standards Services (CaSServ) FORUM ON STANDARDS, CONFORMANCE AND SERVICES – EFFECT ON TRADE AND PRODUCTIVITY, CANBERRA, 26 OCTOBER 2010."

Similar presentations


Ads by Google