Presentation on theme: "2015 Brand Presentation. NAUGHTY WINES FOR NAUGHTY TIMES Lost Angel’s wines are for people who appreciate bold, edgy and iconoclastic. They are as different."— Presentation transcript:
NAUGHTY WINES FOR NAUGHTY TIMES Lost Angel’s wines are for people who appreciate bold, edgy and iconoclastic. They are as different and exciting as you’d like to be. As the old saying goes, if you only live once, make it count. If you live more than once, then who the hell cares?
What We’re About Being different from the pack Unique, eye-catching packaging Letting loose our “rebel yell” on occasion Irreverent back copy Easy-going wine style Food-friendly varieties Superior quality for the price Escape from the routine
What We Do Moscato Mischief Red Blend Cabernet Sauvignon Pinot Noir Chardonnay
Focus Placement Targets National & regional restaurant and hotel chains Neighborhood bistros, casual dining, comfort foods, pubs National & regional grocery and drug chains Liquor stores & club stores Sales Strategy Highlight the fun, unusual label Play up the irreverent personality of the brand Focus on great quality for the price point
Get Lost Promotion 9/1/2014 – 12/31/2015 Coupons – $1 IRC off wine – Tiered MIR Case Card Case Glorifier Downloadable sell sheet
Anti-Social for 2015 Personality Quiz: Which Angel Are You? 2/1 – 2/15 Angel’s Weekly Blog Post 2/15 – 12/31 Photo Sharing (Instagram & Facebook): Where Do You Get Lost? 2/15 – 12/31 Find the Lost Angel Contest 4/1 - 9/30 Naughty or Nice Contest 11/1 – 12/31 Just hit #78 on the Social Media Index of more than 2,500 wine brands!!!
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