Presentation on theme: "Travelling Into the Unknown – Competing in an Uncertain and Fast Changing Future Rohit Talwar - CEO – Fast Future NIHF Tourism Summit – Belfast - March."— Presentation transcript:
Travelling Into the Unknown – Competing in an Uncertain and Fast Changing Future Rohit Talwar - CEO – Fast Future NIHF Tourism Summit – Belfast - March 20 th 2015
What we do Speaking and Moderating Delivering keynote speeches offering inspiring insights into a changing world and how others are responding to the future Capacity Building / Future Leadership Programs and Events Designing high impact leadership development programs, workshops and events for leaders and decision makers in governments and businesses that encourage new thinking, bring the future to life and enable you to develop new strategies and action agendas Foresight Research Helping you explore and understand the roadmap of economic, business, scientific, technological, social, political and environmental trends, forces, developments and ideas shaping the future of the sector Investor Support Advising on emerging sectors, technologies and scientific developments Consulting Helping you create future strategies, business models and innovations to respond to and create disruptive change Business Design and Innovation Facilitating development of innovative, future proofed designs for organisations, products, services, processes and customer experiences
Contents Presentationp. 4 About Fast Futurep. 67 Image Sourcesp. Background Notes p.
What’s your Attitude Towards the Future?
When Worlds Collide
‘Future Proofed’ Organisations Work on 3 Horizons in Parallel Years Creating the Future 1-3 Years Search for Growth 1-12 Months Operational Excellence
Powerful Forces are Shaping the Future...
Making Sense of the Future MasteryMarkets ModelsMagic Management Mindset MuscleMessage / Meaning
I am My Data... and it’s Used Poorly
Our Technologies are Evolving From the Desktop...
...to Portable and Mobile...
... And Connected to an Immersive Multi-Sensory / Multi-Sensor ‘Internet of Everything’
Smell – The oPhone
Robot Service Staff – e.g. Botlr
Bali – Bitcoin Island?
Speed, Clarity and Cost are Key e.g. Superfast Construction Ark Hotel - Dongting Lake - China
Alternative Revenue Models E.g. Auctions $5190 (£3088) $14,770 (£ ) $136 (£81)
Magicians are Creating ‘Wow’ Factor E.g. One Time Insurance Smartphone service One day contracts Premiums start around US$4 E.g: Sports and Leisure Golf (Hole in one protection) Domestic and Overseas Travel
Virtual Collaboration Novel and Adaptive ThinkingSocial Intelligence Trans Disciplinarity New Media Literacy Computational Thinking Design MindsetCross Cultural Competency Sense MakingCognitive Load Management
Traveller Expectations and the Guest Experience are Evolving Rapidly...
Traveller Priorities 56% want a ‘home away from home’ Mobile Self-Service Instant Information Speed Simplicity Personalisation Integration Consistency Location Based Networked Choice Value Proaction Experience Authenticity Control Service Reaction Times Reliable WiFi
Traveler motivations will become increasingly fragmented and diverse and harder to segment into clearly definable customer groupings 604 Respondents
Hotel guests will expect their stay to be personalized around a set of choices they make at the time of booking or prior to arrival 602 Respondents
590 Respondents By 2020 a new category of co-branded and co-designed ‘signature’ properties will emerge within hotel chain portfolios, providing differentiation and opening up ancillary revenue stream options 590 Respondents
By 2020 we will see the emergence of a new breed of unbranded hotel group, offering 'white label solutions'- including sophisticated marketing, very high standards of service and advanced technology support while allowing owners to develop their own brands 595 Respondents
Staff and Service Highly trained staff backed up by technology will be key to delivering personalized service and experiences 605 Respondents
In the face of intense global competition, the hotel industry will develop a strong focus on strategy and innovation – adopting approaches such as crowd sourcing and open innovation to generate new ideas. 592 Respondents
Authentic and Offline
Cathedral-sized Cave – Homa Chateau, Guilin
Crowne Plaza Copenhagen Towers – Solar Power, Geothermal Well, Eco-rooms
Inntel Hotel Zaandam
Cuboidal Mountain Hut
Edgy Social Marketing – e.g. Pinellas, Florida
Community Engagement – “I’m an Athenian, too”
Romania - Confronting Social Tensions
Innovation in Sector Business Models Continues...
Hotel Personalisation - Room 77
Option Simplification - Hotel Tonight
Transparency and Price Guarantees
Reverse Auction - Back Bid
So Where are the Opportunities?
Medical Tourism – e.g. Stem Cell Treatments
Dark History – Prague Corruption Tours
Emphasize the Stories e.g. Battlesteads Hotel and Observatory
Ulster American Folk Park
Rural Heritage - Barn Museum, Craigavon
Spiritual Pursuits - Tirnony Dolmen
Best Hotel Awards
1. Create Global Advisory Board and Brand Ambassadors for Reach
2. Conduct Foresight Studies on the Future of Travel, Tourism and Hotels
3. Attract Industry Conventions / Create ‘Must Attend’ Events
4. Raise Your Profile as a Global Partner for Innovation Target Innovators and Industry Sectors
5. Create Challenge Prizes and Global Award Programmes
…or be Consumed by them Conclusion - Step into Our Fears…
About Fast Future
Fast Future Clients Technology, Media and Telecoms 3M BT Cable & Wireless Chloride CIO Connect Etisalat Gartner GE Hibu / Yell / Yellow Pages Hyland Software IBM Intel Microsoft Nokia O2 Orange (EE) Panasonic RIM (Blackberry) Samsung SAP Siemens The BBC T-Mobile twofour54 Vodafone Banking and Financial Services ABN AMRO Actis Alliance & Leicester American Express AXA Chartis Citibank DeutscheBank HSBC ING Group Invesco Investcorp Morgan Stanley Nomura Royal Bank of Scotland Santander Standard Life Professional Services ACCA (Association of Chartered Certified Accountants) Berwin Leighton Paisner Crowe Horwath Deloitte Ernst & Young ILTA (International Legal Technology Association) JLT Group Kennedys KPMG Linklaters Moore Stephens Mott MacDonald Norton Rose Fulbright PwC RSM Tenon Simmons and Simmons Wragge Lawrence Graham & Co Food, Pharmaceuticals and Healthcare Associated British Foods Astra Zeneca Bayer Boehringer Ingelheim Cargill Food Service Network Europe GlaxoSmithKline NHS London NHS West Midlands Novartis Pepsi Pfizer Sara Lee United Biscuits Government and Intergovernmental Defra – Department for Environmental, Food and Rural Affairs DG Connect, European Commission DTCM - Dubai Department of Tourism and Commerce Marketing Dubai Chamber of Commerce Government of Finland Government of Singapore Ministry of Defence (UK) OECD (Organisation for Economic Co- operation and Development) Office of Science and Technology (UK) Saudi Government Singapore National Horizon Scanning Centre UK BIS – Department for Business, Innovation and Skills UK Foreign and Commonwealth Office UK Health Modernisation Agency UK Home Office US Department of Defense
Fast Future Clients Commercial and Industrial ACE (Association for Consultancy and Engineering) Ball Corp. BAT California Workforce Association Danaher Corporation DHL Diamond Trading Corporation (De Beers) EdF Electrolux Fitflop Hoover Hyundai IBTTA (International Bridge Tunnel and Turnpike Association) Jardines Laing O’Rourke MAP (Management Association of Pakistan) Marks and Spencer Nakheel Philip Morris Playtex Shell Tata Thames Water Whirlpool Aviation, Travel, Tourism, Hotels, Events Industry Accor ACI (Airport Council International) Aerovista Air Plus Airport Revenue News AMAC Amadeus American Express Business Travel ASAE (Center for Association Leadership) ATAG (Air Transport Action Group) BAE Systems Boeing CANSO (Civil Air Navigation Services Organisation) Center Parcs CTW (Corporate Travel World) EADS / Airbus Emirates FCm Travel Future Travel Experience Europe / Asia / Global Global Airport Development Hurel Hispano ICCA (International Congress and Convention Association) IMEX Intercontinental Hotels IT&CMA (Incentive Travel & Conventions, Meetings) ITB (International Tourism Bourse) MPI (Meeting Professionals International) PATA (Pacific Asia Travel Association) Preferred Hotels Qatar Airways Sabre TFWA (Tax Free World Association) Travelex Travelodge Travelport TTRA (Travel and Tourism Research Association) World Travel Forum Christchurch Airport Edmonton Airport Mumbai Airport Aeroports de Paris Schiphol Airport, Vancouver Airport Wellington Airport Denver Airport Dubai Airport Adelaide Convention Centre Melbourne Convention Centre QEII Convention Centre Qatar Convention Centre Vancouver Convention Centre Abu Dhabi Convention Bureau Athens Convention Bureau Durban Convention Bureau London Convention Bureau San Francisco Convention Bureau Seoul Convention Bureau Sydney Convention Bureau Toronto Convention Bureau Norway Convention Bureau
50 key trends 100 emerging trends 10 major patterns of change Key challenges and choices for leaders Strategic decision making framework Future Scenarios Key futures tools and techniques Designing Your Future - Key Trends, Challenges and Choices
Reinventing the Airport Ecosystem Drivers of change Science and technology advances Customer expectations Innovation priorities Strategies and business models Surveys to test ideas and scenarios on a global audience Models for managing tomorrows airport ecosystem ces/reinventing_the_airport_ecosystem/i ndex.html?OADS=78http://www.amadeus.com/airlineit/resour ces/reinventing_the_airport_ecosystem/i ndex.html?OADS=78
ILTA Legal Technology Future Horizons Project Key business and legal trends and forces Timeline of emerging technologies and IT developments with high potential legal impact Explores IT’s transformative role in future legal business models and service differentiation Defines strategic business and IT imperatives 6 sponsors - combined desk research, interviews with managing partners, CIO’s, vendors, futurists and technologists, global surveys on the business applications of IT and emerging technologies 200 emerging technology developments
Futurium - Science and Technology Transformations Shaping the World of 2050 European Commission project Examined 87 potential developments and trends Clustered into 11 overarching future societal themes Content identified through a combination of crowdsourcing via the Futurium web platform, suggestions from the EC, and ideas proposed by our team agenda/futurium/http://ec.europa.eu/digital- agenda/futurium/ Futurium
ACCA / IMA – 100 Drivers of Change Identifies 100 drivers of change impacting business and the accounting profession Outlines future scenarios for the accounting function Highlights strategic imperatives for business and the accounting function ‘5 minutes on’ executive summary Report: insights/accountancy-futures/drivers- change.html insights/accountancy-futures/drivers- change.html
Hotels 2020 Identifying key drivers of change for the globally branded hotel sector over the next decade Examining the implications for: Hotel strategy Brand portfolio Business models Customer targeting Innovation beyond-segmentation.html beyond-segmentation.html
Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors Future strategies for venues, destinations and agencies Convention 2020
Rohit Talwar Global futurist and founder of Fast Future Research. Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents Author of Designing Your Future Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell, numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore. To receive Fast Future’s newsletters please
Videos of Rohit Exploring the Future The World in Driving Forces, Global Challenges and Potential Disruptions (35 mins) Anticipating Driving forces, global challenges and potential disruptions (30 mins): https://www.youtube.com/watch?v=kwcLQCIfxpYhttps://www.youtube.com/watch?v=kwcLQCIfxpY A World in Transition (60 mins): Future of Travel (22 mins) Parallel Revolutions Impacting Global Labor: Bloomberg TV Interview (4 mins): global-labor-talway-T0tJZRX6TpGIxjKShTzv~w.htmlhttp://www.bloomberg.com/video/parallel-revolutions-impacting- global-labor-talway-T0tJZRX6TpGIxjKShTzv~w.html
Useful Sources Genetic profiling - https://www.23andme.com/https://www.23andme.com/ X Prize - Breakthrough innovation projects - Google brain uploading - Brain mapping projects - Global Future 2045 (immortality) Human enhancement - Wearable technology – Google Project Glass - Emotiv Epoc Brain-Computer Interface - AI Essay Grading Software - level.html?pagewanted=all&_r=0http://www.nytimes.com/2013/04/05/science/new-test-for-computers-grading-essays-at-college- level.html?pagewanted=all&_r=0 Digital / Crypto currencies – –http://www.abc.net.au/technology/articles/2013/09/25/ htmhttp://www.abc.net.au/technology/articles/2013/09/25/ htm –http://en.wikipedia.org/wiki/Cryptocurrencyhttp://en.wikipedia.org/wiki/Cryptocurrency –http://en.wikipedia.org/wiki/List_of_cryptocurrencieshttp://en.wikipedia.org/wiki/List_of_cryptocurrencies Autonomous cars - –http://www.engineering.com/DesignerEdge/DesignerEdgeArticles/ArticleID/6357/Tesla-Working-on-Autonomous-Car.aspxhttp://www.engineering.com/DesignerEdge/DesignerEdgeArticles/ArticleID/6357/Tesla-Working-on-Autonomous-Car.aspx –http://www.popsci.com/cars/article/ /google-self-driving-carhttp://www.popsci.com/cars/article/ /google-self-driving-car
Contact Information Phone+44 (0) Webhttp://www.fastfuture.comhttp://www.fastfuture.com Twitter Bloghttp://widerhorizons.wordpress.comhttp://widerhorizons.wordpress.com LinkedIn Past presentationshttp://www.slideshare.net/fastrohithttp://www.slideshare.net/fastrohit Newsletter signuphttp://fastfuture.com/?page_id=13http://fastfuture.com/?page_id=13 Our current charitable campaigns: Charlotte Talwar's fundraising project to build a new toilet block for Sunrise School Ghana Street Kids International - Helping Street-Active Youth In Ghana Start Businesses https://www.globalgiving.co.uk/projects/help-street-active-youth-in-ghana-start-businesses