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Yell.com Sector Analysis  Recruitment  Finance  Automotive  Entertainment/Leisure  Travel  Technology.

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Presentation on theme: "Yell.com Sector Analysis  Recruitment  Finance  Automotive  Entertainment/Leisure  Travel  Technology."— Presentation transcript:

1 Yell.com Sector Analysis  Recruitment  Finance  Automotive  Entertainment/Leisure  Travel  Technology

2 General Statistics 1.5 million men1.3 million women  Over 1.5 million men and over 1.3 million women have visited recruitment websites in the last 4 weeks 50% more likely*  Men and women aged are 50% more likely* to be aware of recruitment websites twice as likely*  Men (aged 20-24) and Women (aged 15-19) are more than twice as likely* to have visited a recruitment website in the last 4 weeksYell.com 900,000 Yell.com users more than twice the national average*  Over 900,000 Yell.com users have applied for a job online – this represents more than twice the national average* 500,000 Yell.com users  More than 500,000 Yell.com users have got a job via an online application Yell.com Sector Analysis: Recruitment * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour

3 General Statistics 70% more likely*  Men and women aged are 70% more likely* to have a mortgage  People from the social-economical group AB are:  33% more likely*  33% more likely* to have changed their mortgage  40% more likely*  40% more likely* to have an ISA (Individual Savings Account)  People with an annual salary between £47k - £50k are: twice as likely*  More than twice as likely* to have taken out a bank loan in the last 12 months 3 times as likely*  More than 3 times as likely* to have used an overdraft facility in the last 12 months Yell.com Sector Analysis: Finance (1) * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour

4 Yell.com 5 million Yell.com users nearly twice  Almost 5 million Yell.com users accessed a bank account online in the last 6 months – representing nearly twice the national average* 3 million Yell.com users  Over 3 million Yell.com users have a mortgage – representing a significantly higher proportion than nationally*  Yell.com users are:  47% more likely*  47% more likely* to have changed their mortgage  45% more likely*  45% more likely* to use a financial advisor or a mortgage broker to arrange their mortgage  42% more likely*  42% more likely* to use a Debit Card more than once a week  58% more likely*  58% more likely* to have taken out a personal loan in the last 12 months Yell.com Sector Analysis: Finance (2) * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour

5 General Statistics 21% more likely*  People that own property are 21% more likely* to own 3 or more cars 3 times as likely*  People that earn between £40k - £43k (pa) are more than 3 times as likely* to have 3 or more cars in their household +25%  Men and women aged are much more likely ( +25% ) to have said they intend to buy a car in the next 12 months*Yell.com 300,000 Yell.com users  Over 300,000 Yell.com users spent more than £20,000 on their last car 500,000 Yell.com users  Over 500,000 Yell.com users have 3 or more cars – this represents a significantly higher proportion than average*  Yell.com users are:  37% more likely*  37% more likely* to have 3 or more cars  40% more likely*  40% more likely* to own a car with an engine larger than 2.5 litres Yell.com Sector Analysis: Automotive * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour

6 General Statistics 30%more likely*  Men and Women aged are 30% more likely* to be cinema goers more than 6 times as likely* twice as likely*  Men aged are more than 6 times as likely* to own a XBox 360 and over twice as likely* to own a Sony PSP  People that have visited a health club in the last 12 months are most likely to be*: 1.9 million people  Women ( 1.9 million people ) 1.3 million people  From the social-economical group AB ( 1.3 million people ) 251,000 people  People that earn over £50,000 ( 251,000 people )  Those most likely to have visited a gym in the last 12 months are*: 1.6 million people  Men and Women aged ( 1.6 million people ) 2.8 million people  People from the social-economical group AB ( 2.8 million people ) Yell.com Sector Analysis: Entertainment/Leisure (1) * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour

7 Yell.com  Yell.com users are very fit and active – they are:  37% more likely*  37% more likely* to have visited a health club, leisure centre or gym (in the last 12 months)  56% more likely*  56% more likely* to be regular joggers  43% more likely*  43% more likely* to take part in aerobics and keeping fit  55% more likely*  55% more likely* to play badminton regularly  44% more likely*  44% more likely* to play football regularly  Many Yell.com users enjoy watching sport on the television - in the last 12 months:  1.7 million Yell.com users  1.7 million Yell.com users have watched athletics  1.6 million Yell.com users  1.6 million Yell.com users have watched tennis  1.2 million Yell.com users  1.2 million Yell.com users have watched golf Yell.com Sector Analysis: Entertainment/Leisure (2) * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour

8 General Statistics 32% more likely*  People that earn between £37k - £40k (pa) are 32% more likely* to have had a holiday in the last 12 months  Those most likely to have had 3 or more holidays in the last 12 months are: 35% more likely*  Men and Women aged (they are over 35% more likely* ) twice as likely*  People that earn over £50,000 ( twice as likely* ) 58% more likely*  Those from the social-economical group AB ( 58% more likely* )  Additionally, people from the social-economical group AB are:  52% more likely*  52% more likely* to have spend £1000+ on their last holiday  63% more likely*  63% more likely* to have researched their last holiday online Yell.com Sector Analysis: Travel (1) * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour

9 Yell.com  2.9 million Yell.com users 15% more than average*  2.9 million Yell.com users have visited a hotel in Britain in the last 12 months (representing 15% more than average* )  Yell.com users are very frequent flyers. In the last 12 months:  4.3 million Yell.com users  4.3 million Yell.com users have travelled by air 17% more than average* (representing 17% more than average* )  2.3 million Yell.com users  2.3 million Yell.com users have flown to Western Europe 23% more than average* (representing 23% more than average* )  644,000 Yell.com users  644,000 Yell.com users have flown to USA/Canada 26% more than average* (representing 26% more than average* ) Yell.com Sector Analysis: Travel (2) * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour

10 General Statistics twice as likely*  Men and Women aged are more than twice as likely* to own an Apple iPod  Those most likely to have Satellite Navigation for their car are: 58% more likely*  Men aged (they are 58% more likely* ) 51% more likely*  Women aged ( 51% more likely* ) 52% more likely*  People from the social-economical group AB ( 52% more likely* ) twice as likely*  Households with 3 cars (more than twice as likely* )  PDA owners are typically: twice the average*  Men aged (more than twice the average* )  People from the social-economical group AB twice the average* (more than twice the average* )  People that earn between £47k - £50k 6 timesthe average* (nearly 6 times the average* ) twice as likely*  Men aged are more than twice as likely* to own a home cinema system Yell.com Sector Analysis: Technology (1) * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour

11 Yell.com 73% more likely*  Yell.com users are 73% more likely* to have bought an MP3 player for themselves in the last 12 months 72% more likely*  Yell.com users are 72% more likely* to own a satellite navigation system  4.2 million Yell.com  4.2 million Yell.com users own a digital camera  3.5 million Yell.com users  3.5 million Yell.com users have bought computer consoles and games in the last 12 months  1.4 million Yell.com users  1.4 million Yell.com users have a web cam  324,000 Yell.com users  324,000 Yell.com users have a home cinema system Yell.com Sector Analysis: Technology (2) * When compared to the national average (of Great Britain) Yell.com user = visited Yell.com in the last month Source: BMRB's TGI.net (Mar-06) Results are based on past research and are no guarantee of future behaviour


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