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Presentation of Draft manuscript for the ISCE Conference on Social Entrepreneurship, Systems Thinking, & Complexity 2008, April 24-26, New York Social.

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Presentation on theme: "Presentation of Draft manuscript for the ISCE Conference on Social Entrepreneurship, Systems Thinking, & Complexity 2008, April 24-26, New York Social."— Presentation transcript:

1 Presentation of Draft manuscript for the ISCE Conference on Social Entrepreneurship, Systems Thinking, & Complexity 2008, April 24-26, New York Social Entrepreneurship through Creative Interaction in Culturally Diverse Groups Findings from a participatory observation in a recent social entrepreneurship program in Cisondary, Indonesia Daniela Beck & Prof. Dr. Li Choy Chong, Asia Research Center, University of St. Gallen, Switzerland

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4 Our Perception of Social Entrepreneurship is that:  Social entrepreneurship is thought to help people: it is for the welfare and is embedded within a specific socio-cultural context.  Social innovation cannot „be delivered“ – it needs to emerge out of social (creative) interaction. Comparing perceptions characterizes these interactions in cross-cultural social entrepreneurship programs and is the source for creativity.  To help the 1 billion people who are currently living in deep poverty in the world, a lot of creativity is needed in order to find solutions which are environmentally, social and economically sustainable.

5 Approaching Perception ThoughtActionPerception Conception Wahr- nehmung The German word WAHRNEHMUNG includes : the sensual activity AND the processing according to one‘s worldview: „to hold something for the truth“. The socio-cultural background is influencing our Wahrnehmung. Basadur & Gelade (2003): Conception = alternative ways of understanding. Source: Goertzel, B. (1997)

6 Creativity 6 GROUP Value-in-diversity assumption: creativity surplus of groups (Cox & Blake, 1991; Williams & O’Reilley, 1998; Watson et al.,1993) Cognitive Stimuli and Social Stimuli (Paulus, 2000) Specific focus in the paper: cultural diversity - creativity INDIVIDUAL Cognition (Armbruster,1989 divergent vs. convergent thinking (Guilford, 1959) CONTEXT Social Psychology creative situations, (Amabile, 1983) PROCESS e.g. Amabile (1983), Basadur & Gelade, 2003) INTERACTION Woodman & Schoenfeldt, 1990: Interaction Model of Creative Behavior COMPLEXITY THEORY APPROACH: CREATIVITY IS EMERGING AT THE EDGE OF CHAOS e.g. Stacy (1996)

7 SEED Program 2007 (Social Enterprise for Economic Development) 7 Set up: The SEED program is a collaborative program of the Asia Research Centre at the Chair of International Management (South East Asia),University of St. Gallen and the School of Business Management at the Bandung Institute of Technology Participants: Students from the University of St. Gallen, the Singapore Management University and the School of Business Management at the Bandung Institute of Technology, undergraduate or graduate students. Location & Duration Bandung and Cisondary Village Community, Java, Indonesia Method: Participatory observation in December 2007

8 8 Come together Analyzing Distribution Fieldwork in Village Business plan Opportunity discoveryImplementation To be continued and repeated in 2008 SEED Program 2007 (Social Enterprise for Economic Development)

9 Agent Groups in Interactions 9 Singaporian Students Swiss Students Indonesian Students Community Head Villagers Village Heads Venture Capital Company Supervisors/ Program Organizers Participator Observer German

10 Comparing Perceptions: Honey Honey is only good for bees I like honey Honey is tasty food Honey is medecine Honey is money I have never tasted honey Bees find their way at colored entrances There is not enough space to have more beehives Honey is a potential source of income 10

11 Comparing Perceptions: Cowdung Cow dung has no value and is only annoying Washing away cow dung pollutes our water Washing the cows is most practical Cowdung need s to be processed adequately Fertilizers are needed Cowdung = fertilizer How should we transport it? Cow dung can be a source of income Too many practical problems 11

12 Comparing Perceptions: Dried Guava Red Guava is a delicious fruit We never tasted guava in a dried form Dried fruits are eaten regularily It is raining too much here to dry fruits We like dried white guava We never tasted guava at all Dried fruits are healthy It is easy to dry fruit with a machine Dried red guava is a potential source of income 12

13 Emerging Social Innovation through Creative Interaction Dis-equilibrium Organizing Amplifying Actions Resource Inter- dependence and (re)aggregation Stabilizing Feedback 13 Source: Lichtenstein & Plowman (2007) Leadership in Emergence Diversity in Perceptions - „frozen stability“ cognitive stimuli disrupt existing patterns social stimuli collaboration Local feedback: feasability, adequacy / businessplans Part of further elaboration Supporting a creative situation by:

14 14  Social Entrepreneurship means to foster creative situations which allow emerging social change.  A sufficient level of complexity is needed to allow emergence: Socio-cultural diversity bears creative potential  Fostering the interaction between agents with distinct socio-cultural backgrounds gives room for the emergence of social innovation  Diverse perceptions emit cognitive and social stimuli and break up „frozen stability“  Social Entrepreneurship is an open endeavor. Social innovation cannot be predicted but emerges out of the interaction of multiple agents. Conclusion:

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