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Britney Chaffee Mallery Haskins Bingbing Liu Renata Preto Melissa Rodgers.

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Presentation on theme: "Britney Chaffee Mallery Haskins Bingbing Liu Renata Preto Melissa Rodgers."— Presentation transcript:

1 Britney Chaffee Mallery Haskins Bingbing Liu Renata Preto Melissa Rodgers

2 With operating costs up and sales down, what would Dippin’ Dots best strategic options for growth be?

3 Besides being the “ice cream of the future”, who knows?! › Strategic Vision › Mission › Objectives

4  What does society’s lifestyle look like, and what do they value? › Increased concern for healthy diets › Convenience › Affordability › Aging population, fewer children  Technology’s interaction with society? › Knowledge is always being applied in new and useful ways › Consumers seek product innovations

5  How does the economy look? › Recession › Most of Dippin’ Dots sales come from “away from home” purchases  Politically & Legally, what are some concerns? › FDA regulations › Health Department › Franchise laws › Patents

6 There are several competitors in the Ice Cream Industry, including Dreyer's, Cold Stone Creamery, Haagen- Dazs, Dairy Queen, Ben & Jerry’s, and Baskin-Robbins

7 The Ice Cream Industry is in the mature stage of its life cycle, which is typified by a saturated market with well- established products and producers.

8  Concentration  Economies of Scale

9  Product Differentiation The ice cream industry includes ice cream, novelty items, frozen custard, sherbets, sorbet, gelato, and quiescently frozen confection and frozen yogurt.

10  Barriers to Entry › Medium, because a few large producers that fiercely compete for market share, is restricting the number of new players.  Growth

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12 Both Manufacturer Retailer NarrowWide Scope of Product

13 ResourceValuableRare Difficult to imitate Difficult to substitute Technological Liquid nitrogen technology Yes NoYes Dry Ice Freezers No Physical Franchise Growth YesNo

14 ResourceValuableRare Difficult to imitate Difficult to substitute Innovation The product itself is an innovation Yes No Reputation Marketing (Ads & Word of Mouth) YesNo Human Technical skills & experience of the owner Yes NoYes

15 Operations Flash freezing Micro- encapsulating process Packaging (5 oz vending packages, big containers for retail shops) Quality control Operations Flash freezing Micro- encapsulating process Packaging (5 oz vending packages, big containers for retail shops) Quality control Outbound Logistics Product itself Many flavors/ sizes Dry ice Subzero temps for storage & delivery (special freezers) Vending machines (5oz) Retail shops (4, 5, 8 oz cups) Outbound Logistics Product itself Many flavors/ sizes Dry ice Subzero temps for storage & delivery (special freezers) Vending machines (5oz) Retail shops (4, 5, 8 oz cups) Marketing/ Sales Franchising Royalties.5% of income goes to enhancing mktg./advertising Cheaper By The Dozen (product placement) Available at McDonalds for a short time Pricing Retail-Vendor relationships (Sea World, etc.) Marketing/ Sales Franchising Royalties.5% of income goes to enhancing mktg./advertising Cheaper By The Dozen (product placement) Available at McDonalds for a short time Pricing Retail-Vendor relationships (Sea World, etc.) Service Response to vendors’ service requests, have spare parts on hand Quick response to customers needs and requests Service Response to vendors’ service requests, have spare parts on hand Quick response to customers needs and requests Inbound Logistics Liquid cream Liquid nitrogen (flash frozen) Storage with dry ice Warehouse Nitrogen tanks Equipment Inbound Logistics Liquid cream Liquid nitrogen (flash frozen) Storage with dry ice Warehouse Nitrogen tanks Equipment

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17 Original Dippin’ Dots Dots N Cream Edible Coffee Coffee Drinks Dot Treats

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19  Develop a vision, mission & formulate strategic objectives of how you will get there  Alter product line › Expand: more health conscious options, fresh fruit & nuts, flavors older generations enjoy › Eliminate: Dot Treats  Increase brand image/awareness › Utilize commercials & social media › Promotions, samples & coupons  Form strategic alliances › Toys R Us, Red Box, Disney, Cruise Lines, Comedy Clubs

20  Place shops in tourist regions  Factory tours › Take advantage of your technological & innovative resources  Expand more internationally › Franchise  Continue to innovate › It is a competitive industry

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