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DOUGH – Puff pastry (for any kind of pie) – Filo pastry (for sweet pies like baklava, or savory pies) – Filo “Country style” (for any kind of pie) RTB.

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Presentation on theme: "DOUGH – Puff pastry (for any kind of pie) – Filo pastry (for sweet pies like baklava, or savory pies) – Filo “Country style” (for any kind of pie) RTB."— Presentation transcript:

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2 DOUGH – Puff pastry (for any kind of pie) – Filo pastry (for sweet pies like baklava, or savory pies) – Filo “Country style” (for any kind of pie) RTB (Ready to Bake) – Mini size pies-bites (made of any kind of dough) – Small size pies-single/individual (made of any kind of dough) – Big size pies -family pies (made of any kind of dough) FROZEN DOUGH & PASTRY - MARKET CATEGORIES - …a few things about the market

3 PRODUCT assortment What are they? A variety of Dough (puff pastry and Fillo pastry) and Ready To Bake (RTB) products, mini & big size pies made of puff pastry or crispy fillo and filled with premium and selected ingredients. Bake in the conventional oven for more or less 30 min. 30 min

4 POSITIONING These products are positioned as a healthy homemade snack (finger food) to enjoy with family or friends, as well as an excellent appetizer for any dinner occasion. Moreover, certain varieties constitute a great solution for an alternative nutritious kids snacking (kid friendly taste- guilt free mother).

5 TARGET GROUP Females aged 25-45, with urban lifestyle. Generally addressing families (this is a product that brings joy to every member of the family not just to the mother). Perceived Target Mothers who care to provide her family with tasty, nutritious and easy to prepare food. Housewives who are the mainstay of the cozy home and give priority to their family. The working mothers/housewives who try to perform their roles well and act in time efficient manner.

6 OCCASIONS For everyday consumption, during the week, for breakfast and dinner with the family; For a snack when quickly prepared meal is needed; More special occasions during the weekend when the family unites the family around warm aromatic pastry; Regular choice when the kids need a snack; Any time when the mom doesn’t feel like cooking; Parties and gatherings. Perceived Occasions

7 FINALLY... WHAT IS IT? A product that can replace home-made pastry (“7DAYS Bake it” is not only an “easy/fast” choice, but the “genuine” choice for a good pastry product). A very appetising product that is enjoyed by the entire family. A very clearly suggestive the short time needed for preparation (it is actually shown not just implied). A good quality product since enjoyed by the entire family, but at a reasonable price.

8 “7DAYS Bake it” PRODUCTS …yummy and healthy snacking !!

9 Filo Rollini Pies having a roll-like form, ready to bake into the in package of 600g (14-15pcs) & 1000g (23-25 pieces) In 3 different fillings: Feta cheese and mizithra cheese (Tiropita) Spinach, mizithra cheese, dill and onion (Spanakopita) Crème Patisserie “Filo Rollini”: filo kneaded with virgin olive oil!!!

10 Filo Rollini 1000g & 600g Attractive design Detailed content Front side texts in English, German, French Back side texts in Eng, Ge, Fr, Sp and Gr. You can bake the desirable quantity each time with the remaining pieces kept freeze for future consumption

11 Mini Filo Twist Hand twisted mini pies, ready to bake into the in package of 600g (11-12 pcs) & 1000g (17-19 pieces) in 2 different fillings: Feta cheese and mizithra cheese (Tiropita) Spinach, mizithra cheese, dill and onion (Spanakopita) “ Mini Filo Twist”: filo kneaded with virgin olive oil!!!

12 Mini Filo Twist The best hand twisted pie that you have ever had in your life! 1000g & 600g Attractive design – Detailed content – Front side texts in English, German, French Back side texts in Eng, Ger, Fr, Sp and Gr. You can bake the desirable quantity each time with the remaining pieces kept freeze for future consumption

13 Filo Twist - family size – Hand twisted family size pies, ready to bake into the in package of 1000g (1 piece) – in 2 different fillings: Feta cheese and mizithra cheese (Tiropita) Spinach, mizithra cheese, dill and onion (Spanakopita) “Filo Twist”: filo kneaded with virgin olive oil!!!

14 Filo Twist - family size Attractive design Detailed content Front side texts in English Back side texts in Eng, Ger, Fr, Sp and Gr. The best hand twisted pie that you have ever had in your life! placed in a paper tray ideal for direct baking

15 Puff Pastry- Mini Bites –Puff Pastry – Mini Bites, ready to bake into the in package of 500g (18-20 pcs) – in 3 different fillings: Feta cheese and mizithra cheese (Tiropita) Apple Chocolate praline

16 Puff Pastry- Mini Bites 500g (18-20 pcs) 3 flavors (feta cheese, apple, chocolate) Attractive design Detailed content Front side texts in English, German, French Back side texts in Eng, Ger, Fr, Sp and Gr. You can bake the desirable quantity each time with the remaining pieces kept freeze for future consumption Ready in 15 min

17 Puff pastry 900g Attractive design Detailed content Front side texts in English Back side texts in Eng, Ger, Fr, Sp and Gr. Puff Pastry dough for the most delicious and puffy pies Puff Pastry Dough, with pure Top quality margarine for soft and flaky pastry for making the most delicious & puffy pies

18 Medium Filo Pastry for pies & Extra Fine Filo Pastry for sweet pies Easy handling without breaking, ideal for creating your own freshly baked pies & sweet pies with thin and crispy filo 450g Attractive design Detailed content Recipes on the packaging for Spinach pie (medium Filo Pastry) and Baklava (Extra fine Filo Pastry) Front side texts in English Back side texts in Eng, Ge, Fr, Sp and Gr sheets sheets

19 Thank you!


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