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Canned Fruit Makes Great Cents! From Farmers to Feeding Programs Ginny Hair, California Cling Peach Board & Apricot Producers of California Bob Durst,

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Presentation on theme: "Canned Fruit Makes Great Cents! From Farmers to Feeding Programs Ginny Hair, California Cling Peach Board & Apricot Producers of California Bob Durst,"— Presentation transcript:

1 Canned Fruit Makes Great Cents! From Farmers to Feeding Programs Ginny Hair, California Cling Peach Board & Apricot Producers of California Bob Durst, Senior Researcher, Linus Pauling Institute, OSU Diane Deshler, Director, Acalanes Union High School District Kathy Hoy, RD, Produce for Better Health Foundation & “More Matters!” SNA ANC July 1, 2009

2  Ginny Hair, California Cling Peach Board & Apricot Producers of California  Bob Durst, Senior Researcher, Linus Pauling Institute, OSU  Diane Deshler, Director, Acalanes Union High School District  Kathy Hoy, RD, Produce for Better Health Foundation & “More Matters” programs Introductions & Overview Introductions & Overview

3  Rajeev Davit, Chairman, Advertising and Promotion Committee, CCPB  Richard Lial, Grower; Justin Micheli, Grower; Joe Dickens, Grower  Bill Ferriera, President of the Apricot Producers of CA  Rich Hudgins, President of the California Canning Peach Association  Kathy Sheldon, Seneca Foods Introductions & Overview Introductions & Overview

4 Today! Why Canned Fruit Makes Sense Now!  Affordable  Versatile  Safe & Shelf Stable  Kids Love It!  Nutritious Canned Fruit: Yesterday and…

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6 Bob Durst Linus Pauling Institute Canned and Frozen Cling Peach Study

7 Linus Pauling Institute Mission Statement Determine the function and role of vitamins and essential minerals (micronutrients) and chemicals from plants (phytochemicals) in promoting optimum health and preventing or treating disease. Determine the role of oxidative stress and inflammation in human health and disease, and the protective effects of dietary factors with anti-oxidant or anti-inflammatory properties. Help people everywhere achieve a healthy and productive life, full of vitality, with minimal suffering, and free of cancer and other debilitating diseases.

8 LPI Prescription for Health  Healthy Eating –5 servings Fruits and Vegetables (9 is better) –Increase Omega-3 fatty acids –Reduce saturated and trans-fat –Avoid soft drinks, sugar-coated cereal, candy  Healthy Lifestyle –Healthy bodyweight –30 minutes moderate, daily exercise  Supplements –Multi-vitamins, C, D, E, calcium

9 Fruits & Vegetables  Vitamins  Essential Minerals  Fiber  Phytochemicals –Flavonoids/Polyphenols –Carotenoids –Chlorophyll –Etc.

10 Peach Storage Study  California Cling Peach Board  Nutrient content of peach products  How do processed peaches compare to fresh?  How does processing impact nutrients?  How does storage affect nutrients?  Promote healthy aspect of canned peaches

11 Peach Samples  Canned in syrup (CS)  Canned in (pear) juice (CJ)  Frozen (Frzn)  Fresh (Fresh)  Storage Time –0, 3, 6 and 12 months –Fresh samples 2007 & 2008

12 Analytes  Vitamin E  Carotenoids (Vitamin A)  Phenolics –Profile –Total (F-C)  Antioxidants –Vitamin C –FRAP  Sugars  Fiber for 2009

13 Vitamin E  Processing increases levels –Canned in juice 2x higher –Canned in syrup 3x higher –Frozen 4x higher  Retention during storage –Canned in juice retained 67% –Canned in syrup retained 50% –Frozen retained 73%  4-17% RDA (fresh 2-5%) for 2009

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15 Carotenoids (Vitamin A)  Processing increases levels –Canned in juice 7x higher –Canned in syrup 6.5x higher –Frozen 10x higher  Retention during storage –Canned in juice retained 64% –Canned in syrup retained 75% –Frozen retained 65%  6-20% RDA (fresh 1%) for 2009

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19 Phenolics  No scientific proof that flavonoids exert physiologically relevant antioxidant effects in humans!  Good scientific evidence that flavonoids exert (non-antioxidant) physiological effects, and have possible health benefits, in humans!

20 Phenolics in Peaches  Phenolic fingerprint –Dozens of unique compounds –Changes with processing  Changes in profile and Increase in amounts –Minor changes with storage  Total phenolics –Frozen is highest (?Vit C interference) –No changes with storage

21 Fresh Freestone Canned in Juice (t12)

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23 Vitamin C  Retention during storage –CJ samples after 12 months storage retain over 70% –CS samples had 106% –Frozen sample had 90%  Difference between canned & frozen –Frozen samples had added ascorbic acid (and citric acid) –Significant addition compared to what's naturally present  Fresh had higher levels than processed –Losses occurred during canning process  Little change during storage  15-40% RDA (fresh 35-75%) (frozen 5-10x) for 2009

24 Canned in juiceCanned in syrup Frozen Fresh

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26 Antioxidants (FRAP)  Range of values measured is quite large  No change during storage in canned samples –CS is 24% greater than CJ  Frozen samples significantly greater –Due to added ascorbic acid –>50% loss during storage  Not fully accounted for by decrease in ascorbic for 2009

27 Canned in juice Canned in syrup Frozen Fresh

28 Conclusions  Processing Preserves and Increases Nutrients!  Canned peaches are sources of (/100g) –Vitamin C  15-40% RDA (fresh 35-75%) (frozen 5-10x) –Antioxidants  No RDA –Carotenoids (Vitamin A)  6-20% RDA (fresh 1%); Canned in syrup 6.5x higher! –Vitamin E  4-17% RDA (fresh 2-5%)

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30 A Director’s Perspective Why Canned Fruit Makes Great Cents (Now More Than Ever!) Locally Grown! Why Research is Important to Canned Fruit Innovating with Canned Fruit Audience to Fill Out Tip Sheet

31 A Director’s Perspective

32  California Canned Apricots  California Cling Peaches  California Pears  Northwest Pears  Generation-Old Family Farms  Stewards of Our Lands  Committed to Sustainability  Committed to Our Schools & Kids Locally Grown Gene Bays Sarb Johl

33  Supports what we know as directors!  Supports the increased consumption of fruits and vegetables in all forms – canned, frozen, dried and fresh  Reinforces USDA dietary guidelines  Echoes what nutritionists & RDs tell us, “any fruit is a good fruit.”   Supports existing studies regarding canned and frozen nutritional values  Allows programs to maintain flexibility  Proves nutritional value over time – “Picked at peak of ripeness”  Provides cost savings, convenience, food safety & NUTRITION! Why The OSU Research Is Important!

34  Fruit is the New Dessert!  Mix Commodity Fruits Together  California Orchard Salad Bars  Power Parfaits  Breakfast Bars Innovating with Canned Fruit!

35 How Canned Fruit Fits Into Increasing Consumption

36 Most moms continue to believe that their families eat too little fruit and vegetables The family’s consumption of VEGETABLES % Respondents The family’s consumption of FRUIT Q19. Which of these statements best represents your family’s eating habits for each of the following? (Include fresh, canned, frozen, dried, and 100% juice) % Respondents 2007 (n = 1000) 2008 (n = 1000) 2009 (n = 1000) 2006 (n = 550) 2007 (n = 1000) 2008 (n = 1000) 2009 (n = 1000) 2006 (n = 550) FRUITVEGETABLES Round 4 Round 3 Round 2 Round 1 Round 4 Round 3 Round 2 Round 1 Serving s We eat too little We eat just enough n =

37 Most moms intend to include more fruit and vegetables in the next 3 to 6 months Q46: Realistically, I plan to include more fruits and vegetables in my family’s meals and snacks in the next: Q47: What is one way that you plan to include more? I plan to include more fruits and vegetables in the next: % Respondents Ways in which you plan to include more: % Buy/Eat more in general 25% Include in snacks 11% Make more accessible in home 7% Include at dinner 7% Try new recipes 7% More variety 4% Eat less of unhealthy food 4% Include in lunches 4% Include in salads 3% Include as side dishes 2% Financial reasons prevent 2% Only when seasonal 2% In casseroles 2% Grow own/grow garden 1% Cook at home more 1% Other10%

38 Canned fruit is ideal for increasing consumption  All forms count  Variety  Convenience  Consistent quality  Affordable  Shelf stable

39 Moms feel they have less support this year Please rate your level of agreement or disagreement with the following statements… Q44. Please rate your level of agreement or disagreement with the following statements. I would like to be able to include a greater variety of fruits and vegetables in my family’s meals.* I am interested in knowing how to prepare fruits and vegetables in new ways. I don’t know how to prepare fruits and vegetables in different ways. I do not have the support I need to include fruits and vegetables in my family’s meals and snacks. % Respondents (Top 2 Box)% Respondents (Bottom 2 Box) Disagree Agree Net Scores n = *Not asked in 2007

40 Moms finding it harder to get their family to eat fruit and vegetables during all occasions Q49. How easy is it for you to get your family to eat VEGETABLES at the following times? Q50. Please rate how easy it is to get your family to eat FRUIT at the following times? How easy is it for you to get your family to eat fruit and vegetables at different times throughout the day? % Respondents (Easy) FRUITVEGETABLES % Respondents (Easy) *Not included as an option in (n = 1000) 2008 (n = 1000) 2009 (n = 1000) 2007 (n = 1000) 2008 (n = 1000) 2009 (n = 1000)

41 In general, how healthy do you consider the following foods to be? Q13. In general, how healthy do you consider the following foods to be? INFORMATION: Frozen and dried fruit & vegetables are perceived to be less healthy this year while fruit- based snacks & fruit flavoring less unhealthy Fresh fruits or vegetables Frozen fruits or vegetables 100% fruit or vegetable juice Dried fruits or vegetables Canned fruits or vegetables Fruit-based snacks such as fruit leathers (like fruit roll- ups) Fruit flavorings in juice drinks, soft drinks, water, and other beverages % Respondents (Top 2 Box) % Respondents (Bottom 2 Box) Not Healthy Healthy Net Scores n =

42 Less popular types gaining in availability in the home Q23. Please rate the availability of fruit and vegetables in your home. How available are fruit and vegetables in your home? % Respondents (Available) FRUITVEGETABLES % Respondents (Available) 2007 (n = 1000) 2008 (n = 1000) 2009 (n = 1000) 2007 (n = 1000) 2008 (n = 1000) 2009 (n = 1000)

43 Convenience and shelf-life are key drivers of non- fresh fruit and vegetables Q24: Why do you purchase frozen fruits? (Please select all that apply) Q27: Why do you purchase canned fruits? Please select all that apply) Q32: Why do you purchase frozen vegetables? (Please select all that apply) Q35: Why do you purchase canned vegetables? (Please select all that apply) Why do you purchase...? (only asked if the product is available in the home) % Respondents

44 Uses for Fruit and Vegetables Q25: How do you use frozen fruits? (Please select all that apply) Q28: How do you use canned fruits? (Please select all that apply) Q30: How do you use dried fruits? (Please select all that apply) Q33: How do you use frozen vegetables? (Please select all that apply) How do you use...? (only asked if the product is available in the home) % Respondents Empty boxes indicate the category was not presented to the respondent Q36: How do you use canned vegetables? (Please select all that apply) Frozen Fruits Canned Fruits Dried Fruits Frozen Vegetables Canned Vegetables Snacks Dessert5446 Smoothies/Beverages6916 Fruit Salads 2937 As is 3367 Baking38 Trail mix 39 On cereal 31 In salads Side dish 8989 Casseroles5251 Soups/stews5449 Stir-fry4920 Add to sauces 1813 Other44121 Don’t use n =

45 Non-fresh fruit & vegetables are primarily not purchased due to dislike Q26: What reasons best describe why frozen fruits are not usually available in your home? (Please select all that apply) Q29: What reasons best describe why canned fruits are not usually available in your home? (Please select all that apply) Q31: What reasons best describe why dried fruits are not usually available in your home? (Please select all that apply) Q34: What reasons best describe why frozen vegetables are not usually available in your home? (Please select all that apply) Q37: What reasons best describe why canned vegetables are not usually available in your home (Please select all that apply) Why are they not available? (only asked if the product is not available in the home) % Respondents Frozen Fruits Canned Fruits Dried Fruits Frozen Vegetables Canned Vegetables Don’t use Too expensive Don’t know how to use Don’t like Not available Family doesn’t like Other n =

46 Fresh fruit is the most likely to be purchased more than once a week Q38: How many times per week do you go to the store to purchase the following: for 2009 % Respondents (n=1000)

47 Using Canned Fruit At meals: On hot or cold cereal Topping for pancakes or waffles In yogurt or cottage cheese Added to salads Smoothies In lunch box Side dish

48 Using Canned Fruit Snacks/AppetizersSalsa Fruit tray Fruit Kebobs Frozen Fruit Soup Dessert Top with pudding, tapioca or ice cream Grilled Use in cobblers, pies, etc. As Is

49 What This Means for Kids  Better nutrition  Healthy eating habits  More variety and interest  Tastes Great!

50 What This Means For Schools  Opportunity to meet School Breakfast and Lunch standards inexpensively and easily  Promote healthful eating  Versatility for menu planning  Less plate waste

51 Thank You!

52 QUESTIONS & COMMENTS Thanks in advance for your support!


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