Presentation on theme: "MIAMI ICE Creamery A once in a lifetime ground floor opportunity Steve Kallens 954-663-6168 Carmen’s to become MIAMI ICE Creamery."— Presentation transcript:
MIAMI ICE Creamery A once in a lifetime ground floor opportunity Steve Kallens Carmen’s to become MIAMI ICE Creamery to begin process of becoming franchise company.
INVEST WITH MIAMI ICE STEPS TO CO-OWNING OUR OWN CHAIN OF FRANCHISES Begins with new model store in South Florida. Finish franchising infrastructure and away we go!
HISTORY OF Created in the Little Italy sections of Philadelphia in the 1920’s Became popular in NYC and Chicago Rita’s expanded it to suburbs and franchising in the 1980’s More refreshing than Ice cream. FAT FREE, CHOLESTEROL FREE Sugar Free Flavors Made with real fruit Soft style easily hand dipped Award winning proprietary recipe based on original Philadelphia recipe Jersey Shore Frozen Custard- the rich soft ice cream made with egg yolks Homemade ice cream and mix ins also available Steve Kallens started the business in 1999 when Rita’s wanted him to wait a year for a store approval Steve is an award winning marketing executive from the horse racing industry First store opened in Owings Mills, MD Other stores include co- branding, stand alone, inline, via trucks and carts I HAVE PAID THE PRICE OF THE LEARNING CURVE OF THE BUSINESS….NOW PUT THE EXPERTISE TO WORKI HAVE PAID THE PRICE OF THE LEARNING CURVE OF THE BUSINESS….NOW PUT THE EXPERTISE TO WORK! HOMEMADE ITALIAN ICE, CUSTARD AND GELATIS CARMEN’S
WHY INVEST WITH MIAMI ICE- ITALIAN ICE FROZEN CUSTARD HOMEMADE ICE CREAMS? Proven Concept – Fast Growing Addicting Products “To Die For” Ground floor opportunity to grow Franchising Sales & Separate Wholesale Biz Total investment under $100K for model store and franchising infrastructure Proven franchise seller, only one major competitor Able to sell franchises for 1/3 the competition Beat the national chain competition
MENU HOMEMADE ITALIAN ICES…Made fresh daily, No waste. Non-Dairy. Soft style, hand dipped. FAT FREE, CHOLESTEROL FREE. Made with REAL FRUIT. SUGAR FREE FLAVORS, CREAM FLAVORS. More than 75 flavors available. FLAVORS for every market including HISPANIC FAVORITES OUR OWN JERSEY STYLE FROZEN CUSTARD…A rich creamy 10% plus butterfat soft ice cream. Served directly from soft serve machine or hand dipped for multiple flavors. Cups, cones, sundaes. THE GELATI…Our biggest seller-Layers of custard and Italian Ice FAT FREE SOFT SERVE and YOGURTS for the health conscious customer CARMEN’S CRUNCHERS…Custard with mix in candies and cookies NEW YORK EGG CREAMS with FROZEN CUSTARD FROZEN COFFEE DRINKS with our own Coffee Italian Ice flavors FROZEN YOGURT TREATS and PARFAITS SUNDAES, MILK SHAKES, MALTS TROPICAL SMOOTHIES…Taste the difference made with Italian Ices HOMEMADE SUPER PREMIUM ICE CREAM with Mix Ins on the Frozen Marble Slab. Ultimate Taste and Wild Flavors New! Waffle Pockets- Custard stuffed in a soft waffle sandwich New! Boardwalk and County Fair Favorites Snack TreatsNew! Boardwalk and County Fair Favorites Snack Treats
PROVEN PRODUCTS “It’s addicting” Customers prefer the taste of Carmen’s Baltimore Magazine, City Paper honors Better quality products than Rita’s We innovate- first with Coffee drinks, Crunchers, Mix In Ice Creams Rita’s prove product line works outside home territory (Ices began in Philly, NJ, NYC in 1920’s) Do not compare to snowballs…they do not work in other markets…Italian Ice DOES! Frozen Custard DOES!
PROVEN CONCEPT We Are Not Reinventing the Wheel Rita’s is the proven model in many states Over 400 franchises already sold, project 1500 Proven success outside original market Why spend $250K on a store We can sell franchises for a fraction Rita’s only major franchisor in country Market is wide open for competitors We use the best of the operation and add what makes our different Best yet…our products are better! Mix-ins can sell for far less than Coldstone Creamery
START UP OF FRANCHISING Open new model store in South Florida. Start up costs of $25,000 with location previously set up for food service. Most equipment ready to go. Operate store under franchise model including design, presentation, product line, menu, marketing Seeking store meeting specified demos including population base, location, nearby schools, parks, outdoor seating and ability to offer promotional and entertainment options Finalize the Federal Disclosure presentation to become legal to franchise. Finalize professional staff consultants including LEGAL, SALES, DISTRIBUTION, ACCOUNTING and REAL ESTATE. Sign off on deals for product manufacturing and distribution. Sales of territories instead of individual stores Options of new equipment, reconditioned and or leasing for franchisees
PRODUCTS & COSTS Homemade Italian Ices 5 gallons cost between $3-$13; Wholesalers are selling it to local stores for up to $100 Frozen Custard is appx. 6 cents per ounce Frozen Yogurt suggested for healthier or higher income areas is about 5 cents per ounce Prices include paper costs (does not include overhead) Super Premium Homemade Ice Cream with mix ins on the marble slab is appx. 6 cents per ounce Other menu items include: SHAKES, EGG CREAMS, CRUNCHERS (Like a McFlurry), SMOOTHIES (Awesome with Italian Ices), SUNDAES Bulk Sales for parties in 2 ½ gallon buckets IN A STAND ALONE CARMEN’S STORE, FOOD COSTS SHOULD RANGE FROM 12-15%. A STORE SHOULD HAVE A PROFIT OF APPX. 50% OF SALES, CO-BRANDING PROFIT MARGINS AS MUCH AS 75%.
EXPAND BUSINESS OFFSITE
FRANCHISING IS SUPER HOT FRANCHISING IS SUPER HOT Huge new market of investors from laid off workers, early retirements and buyouts, professionals seeking investments Huge new market of investors from laid off workers, early retirements and buyouts, professionals seeking investments Companies with simple products, simple concepts, duplicated concepts are selling well Companies with simple products, simple concepts, duplicated concepts are selling well Franchisees spending over $200,000 for single units Franchisees spending over $200,000 for single units Carmen’s have been opened for as little as $20,000 Carmen’s have been opened for as little as $20,000 Carmen’s offers added revenue producers from store via mobile units, carts, wholesaling Carmen’s offers added revenue producers from store via mobile units, carts, wholesaling
RECENT SUCCESS STORIES Five Guys is simply fresh made hamburgers and fresh cut french fries. Imagine competing with McDonald’s…but that’s what this upstart did. Since franchising they’ve grown throughout the eastern half of the country. It still costs $250,000 for a store, yet it is simple with no fancy floors, simple plastic signs and an easy menu. And people are lining up to buy them. Maui Wowi had 40 stores just four years ago…now there are over 500. For your $200K investment you get a mall style kiosk location. A smoothie that costs me 23 cents cost their franchisees $1.23 before royalties and all you are buying from them is juice. They just cut a deal to open in Texas’ largest grocery store chain. Yet they have little to offer compared to us Numerous custard only stores have opened with start ups over $500, For a mere fraction we offer a complete line of delicious products reaching a far larger market.
FRANCHISING PLAN Investment of $35,000-$60,000; Sell 3 franchises and recoup investment Investment of $35,000-$60,000; Sell 3 franchises and recoup investment Sell territories allowing multiple stores at once Sell territories allowing multiple stores at once Income derived from franchise fee ($25K), royalties (7-9%), product mark-up (1000%), equipment mark-up (20-30%) Income derived from franchise fee ($25K), royalties (7-9%), product mark-up (1000%), equipment mark-up (20-30%) License or sell franchises to existing food businesses to add to their menu License or sell franchises to existing food businesses to add to their menu Can license/franchise to sell in airports, arenas, stadiums, amusement parks, travel plazas Can license/franchise to sell in airports, arenas, stadiums, amusement parks, travel plazas Investor opening own store can underwrite investment Investor opening own store can underwrite investment
FRANCHISING PLAN Use existing store in Maryland or new store in Florida as model location. May require redesign to create “franchise” appearance Use existing store in Maryland or new store in Florida as model location. May require redesign to create “franchise” appearance Purchase paper goods with logos, universal menu boards, signs, color scheme, etc. Purchase paper goods with logos, universal menu boards, signs, color scheme, etc. FTC franchise disclosure is nearly completed FTC franchise disclosure is nearly completed Acquire or share office space, create marketing and selling materials, initial warehouse and mixing space Acquire or share office space, create marketing and selling materials, initial warehouse and mixing space Obtain all proper licenses and support staff, partners or services i.e., legal, accounting, etc. Obtain all proper licenses and support staff, partners or services i.e., legal, accounting, etc.
GROUND FLOOR OPPORTUNITY Remember McDonald’s, Denny’s and Subway were once small…now fast growing Five Guys It doesn’t take long to grow a chain Our goal to be better and more innovative than our main competitor