Presentation on theme: "February 10, 2015 T he Power of PERSUASION Ho mework: Study vocabulary words. Unit 1 quiz on Thursday! Objective I can identify persuasive techniques used."— Presentation transcript:
February 10, 2015 T he Power of PERSUASION Ho mework: Study vocabulary words. Unit 1 quiz on Thursday! Objective I can identify persuasive techniques used in advertisements and public service announcements. Warm Up: In your notes, write COMPLETING THE SENTENCE and number 1-20 below that. Complete the activity by writing the correct word on pgs of your vocabulary book.
Completing the sentence
Copy your objective into your notes. What is an argument in writing? What are its two parts?
argument a carefully stated claim supported by reasons and evidence
Argument claim a writer's position on a problem or issue. support t he reasons or evidence that help to prove that claim. Support in an argument is usually for or against an issue.
Part 2: The Power of Pesuasion
persuasive techniques methods that are used to sway a person's heart or mind.
faulty reasoning a claim based on information that is incorrect, biased or simply does not make sense.
bias the side of an issue that a person favors. Words with extremely positive or negative connotations signal an author's bias.
appeals by association bandwagontestimonial / endorsement "sell" a product or an idea by linking it with something or someone positive or influential
bandwagon taps into people's desire to belong to a group. jumpon! Don't miss the fundraiser that everyone's talking about!
testimonial / endorsement relies on the backing of a celebrity, expert or a satisfied customer. "As the lead singer of Destination Home, I know good sound when I hear it. that's why I won't go anywhere without my portable FX portable music player."
emotional appeals appeal to fear appeal to vanity (snob appeal) use strong feelings, rather than facts and evidence, to persuade
appeal to fear makes people feel as if their safety, security or health is in danger. If a hurricane hit tomorrow, would your family be safe?
appeal to vanity (snob appeal) uses flattery to win people over. We're looking for talented people like you. Join our after school running club.
loaded language words with positive associations words with negative associations relies on words with strongly positive or strongly negative associations. These can also be known as glittering generalities
words with positive associations bring to mind something exciting, comforting or desirable. Sparkling waters, silky sands and breezy air all await you at Shongum Lake Park.
glittering generalities words that contain a high sense of ethics and that appeal to the emotions of the audience. However, a glittering generality does not have any factual basis to it. A word like 'freedom' would be a glittering generality because it rouses emotion.
words with negative associations call up unpleasant images, experiences or feelings. The calves were raised in cramped, filthy stalls.
What are some postive words that describe how your dog's coat will look and smell after using a certain pet shampoo? What negative words could describe the results of using another brand of pet shampoo?
A Recipe for Disaster W hy Today's Teens Need to Shape Up Now read... pg. 939
1. What is the claim in this editorial? What supporting evidence doe the writer provide?
2. What emotional appeal does the author use?
3. Two examples of loaded language have been boxed. Find three additional examples.
Ca mpaign for Fit Teens America Now look at the advertisement... pg. 939
1. What claim does this ad make? What supporting evidence is provided?
3. How does the photograph in this ad help to enhance the message? Review the messages in models 1 and 2. Compare and contrast the viewpoints in the messages, as well as the structures used to make the claims. Which message is more persuasive? Why? model 1 model 2