Presentation on theme: "Study vocabulary words. Unit 1 quiz on Thursday! Objective"— Presentation transcript:
1Study vocabulary words. Unit 1 quiz on Thursday! Objective February 10, 2015The Power of PERSUASIONHomework:Study vocabulary words.Unit 1 quiz on Thursday!ObjectiveI can identify persuasive techniques used in advertisements and public service announcements.Warm Up:In your notes, write COMPLETING THE SENTENCE and number 1-20 below that. Complete the activity by writing the correct word on pgs of your vocabulary book.
13biasthe side of an issue that a person favors. Words with extremely positive or negative connotations signal an author's bias.
14appeals by association "sell" a product or an idea by linking it with something or someone positive or influentialbandwagontestimonial / endorsement
15bandwagon jumpon! taps into people's desire to belong to a group. Don't miss the fundraiser that everyone's talking about!
16testimonial / endorsement relies on the backing of a celebrity, expert or a satisfied customer."As the lead singer of Destination Home, I know good sound when I hear it. that's why I won't go anywhere without my portable FX portable music player."
17emotional appeals appeal to fear appeal to vanity (snob appeal) use strong feelings, rather than facts and evidence, to persuadeappeal to fearappeal to vanity(snob appeal)
18appeal to fearmakes people feel as if their safety, security or health is in danger.If a hurricane hit tomorrow, would your family be safe?
19appeal to vanity (snob appeal) uses flattery to win people over.We're looking for talented people like you. Join our after school running club.
20loaded language words with negative associations relies on words with strongly positive or strongly negative associations.words with negative associationswords with positive associationsThese can also be known as glittering generalities
21bring to mind something exciting, comforting or desirable. words with positive associationsbring to mind something exciting, comforting or desirable.Sparkling waters, silky sands and breezy air all await you at Shongum Lake Park.
22glittering generalities words that contain a high sense of ethics and that appeal to the emotions of the audience. However, a glittering generality does not have any factual basis to it. A word like 'freedom' would be a glittering generality because it rouses emotion.
24call up unpleasant images, experiences or feelings. words with negative associationscall up unpleasant images, experiences or feelings.The calves were raised in cramped, filthy stalls.
25What are some postive words that describe how your dog's coat will look and smell after using a certain pet shampoo? What negative words could describe the results of using another brand of pet shampoo?
26Why Today's Teens Need to Shape Up A Recipe for DisasterWhy Today's Teens Need to Shape UpNow read...pg. 939
271. What is the claim in this editorial 1. What is the claim in this editorial? What supporting evidence doe the writer provide?
293. Two examples of loaded language have been boxed 3. Two examples of loaded language have been boxed. Find three additional examples.
30Campaign for Fit Teens America Now look at the advertisement...pg. 939
311. What claim does this ad make? What supporting evidence is provided?
323. How does the photograph in this ad help to enhance the message 3. How does the photograph in this ad help to enhance the message? Review the messages in models 1 and 2. Compare and contrast the viewpoints in the messages, as well as the structures used to make the claims. Which message is more persuasive? Why?model 1model 2