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PREVIEWS. COMPETITIVE ANALYSIS Overall, Coldwell Banker Previews International® had a significantly higher percentage of new listings and listing sales.

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Presentation on theme: "PREVIEWS. COMPETITIVE ANALYSIS Overall, Coldwell Banker Previews International® had a significantly higher percentage of new listings and listing sales."— Presentation transcript:

1 PREVIEWS

2 COMPETITIVE ANALYSIS

3 Overall, Coldwell Banker Previews International® had a significantly higher percentage of new listings and listing sales in America’s top luxury real estate markets. Source – Coldwell Banker Luxury Market Report.

4 Previews has been a name in luxury real estate and 62 years longer than Christie’s International Real Estate. 43 years longer than Sotheby’s International Realty

5 GLOBAL REACH SOURCE – RFG AND COMPANY WEBSITES Previews ® has 49,000 more agents in our network worldwide than Christie’s and 71,200 more than Sotheby’s. Fuller Kentwood

6 GLOBAL REACH SOURCE – RFG AND COMPANY WEBSITES Previews ® has 386 more international offices in our network worldwide than Sotheby’s – and 519 more than Christie’s. Previews has 2111 more offices in the U.S. than Christie’s and 2504 more offices than Sotheby’s. Fuller Kentwood

7 longevity and reach translates into more listings and sales

8 26% more $5M+ homes than Sotheby’s and over 100% more than Christie’s Twice as many $10M+ homes than Sotheby’s and Christie’s MARKET SHARE COMPARISON BASED ON NEW LISTINGS IN AMERICA’S TOP 5 ZIP CODES* *SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC 246 New Listings Over $10M+ 696 New Listings over $5M+

9 More than twice as many $1M+ Homes Listed than Sotheby’s and four times more than Christie’s 2795 New Listings over $1M+ Market Share *SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC MARKET SHARE COMPARISON BASED ON NEW LISTINGS IN AMERICA’S TOP 5 ZIP CODES*

10 Almost twice as many $5M+ homes than Sotheby’s and Christie’s Almost twice as many $10M+ homes than Sotheby’s and 13% more than Christie’s *SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC 59 $10M+ Listing Units Sold 195 $5M+ Listing Units Sold MARKET SHARE COMPARISON BASED ON LISTING SALES IN AMERICA’S TOP 5 ZIP CODES*

11 TOTAL MARKET SHARE LISTINGS SOLD* 1406 Listings Sold $1M+Market Share Almost 9 times more $1M+ Homes Listed than Sotheby’s and 14 times more than Christie’s *SOURCE – MLS JUNE 2011 – JUNE 2012, excluding NYC

12 Key Deliverables – Social Media Launched blog, Facebook and Twitter site in August Twitter is the fastest growing audience thus far ( in part because Facebook keeps changing their policies). “Monopoly Video has been viewed over 7500 times November kicks off a new partnership with art book publisher Taschen

13 PREVIEWS INSIDE OUT – snap shot of traffic on day of eblast Visitors 1,186 1, % Unique Visitors 1,129 1, % Page Views 2,8453, % Pages Per Visit % Average Visit Duration1:36 1: % Bounce Rate55.82%55.85%-5.42% % New Visits78.84%78.02%-1.04%

14 In less than 2 months we have passed Sotheby’s and Christie’s on Klout


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