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New Zealand Workshop “Linking clusters in a large economy (India) with clusters in a small economy (New Zealand) to create opportunities for international.

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Presentation on theme: "New Zealand Workshop “Linking clusters in a large economy (India) with clusters in a small economy (New Zealand) to create opportunities for international."— Presentation transcript:

1 New Zealand Workshop “Linking clusters in a large economy (India) with clusters in a small economy (New Zealand) to create opportunities for international business.” 1 CEO Visit

2 Agenda Introductions – Alan Koziarski A little theory A few examples – Dairy and Wool– Cliff Fuller – Auckland – Stephen Cavanagh A look at the Future Discussion What do you want from a TCI conference in New Zealand? 2

3 The New Zealand Team Cliff Fuller, Trade Commissioner, Delhi, NZTE Gareth Chaplin, Chief Economist, NZTE, Stephen Cavanagh, Auckland Tourism, Events, Economic Development Paul Frater, Green Chip Ltd Ifor Ffowcs Williams, Cluster Navigators Ltd Alan Koziarski, Regional Director, SSEA, NZTE 3

4 Quiz Questions 1.Who wrote “Small is Beautiful” 2.Who wrote “Who Says Elephants’ Can’t Dance” 4

5 Add Lustre to your Clusters Action Firms matter most Value chains Clusters The business environment can be changed Future - focus on where the action is heading (3-5 years) 5

6 Only Companies Company 2 Large vertically integrated companies doing everything Company 1 CustomerRaw MaterialsManufacturingDistributionR&D Generalised Value Chain Design

7 Local Competitiveness Specialised companies, vertically integrated regions (clusters) – the cluster, generally regionally based, tried to do everything CustomerRaw MaterialsManufacturingDistributionR&DDesign Generalised Value Chain

8 Region “New Clustering” Specialised companies, specialised regions, global integration – the global integrator will win CustomerRaw MaterialsManufacturingDistributionR&DDesign Generalised Value Chain Region Global Integration Function

9 Mustering the Clusters Small economies need to internationalise Enhancing the effectiveness generates opportunities – Infill of an identified gap as a supplier of a service or product – Partner in R&D, innovation, – Market – Outsourcing of BPO – Manufacturing in market – Distribution channels and logistics 9

10 Small is Beautiful Isn't It? Start on your knees and work your way down Price – Licences 1 tenth of Western prices – Need to meet price expectations Just about all interactions are unequal Niche market segments, small scale, small volume Identify gaps and seek most appropriate solution – World class, appropriate scale, brand fit 10

11 I SSUES AND O PPORTUNITIES Cliff Fuller, NZ Trade Commissioner, Delhi Selected Cluster Interactions – Dairy and Wool 11

12 Quiz Questions 1... 2... 3.Which country has the largest dairy industry? 4.Which country is the largest dairy exporter? 12

13 Dairy IndiaNZ Milk production ( million metric tonnes) 11016 Milk supply/consumption by 2021 (million metric tonnes) 18020 Per capita consumption per day265 grams11 litres % of world production15%2% % growth in milk production3%2.5% 13 CEO Visit

14 But it is Regional PunjabNational average Per capita consumption of milk 950 gms265 gms Total Milk production 9.2 million MT- Average yield per day (crossbreed) >9.01 litres<5 litres Average production per day >14 litres< 5 litres Average herd size7-8 milking animals2-3 milking animals Milk from organised dairy farms 20%2% 14 CEO Visit

15 15

16 Wool cluster Long history of artisan carpet weaving in Bhadohi / Mirzapur Modern trade established by Iranian dealers in 1950 Import wool from overseas and blend with local coarse wool, mainly from Rajasthan Spin into yarn in Rajasthan – Bikaner is the hub Convert into handmade carpets in Uttar Pradesh Export to consumers in USA, Europe 16

17 Woollen carpets – Indian cluster The carpet belt: Bhadohi – Mirzapur – Varanasi 300 carpet mills 1 -2 million employees All India Carpet Manufacturers Association Carpet Export Promotion Council (Delhi) Indian Institute of Carpet Technology Hand-knotted hand-tufted 17 CEO Visit

18 Woollen yarn mills Rajasthan: 60% in Bikaner 50 spinning mills 15,000 people New Zealand supplies 12 - 14 million kg or 35% Other countries supply 30% - India supplies 35% NZ yarn is strong, clean, scoured before export Most yarn is blended 18 CEO Visit

19 New Zealand wool cluster Canterbury – Sheep – NZ Wool Services exports 65% wool from NZ to India – Wool Services of NZ - Fernmark – Wool Research Organisation NZ / Canesis / AgResearch – Lincoln University Hawkes Bay – Sheep – NZ Wool Testing Authority 19 CEO Visit

20 Looking to the future Lower costs Social accountability Sheep breeding in India to improve local wool Marketing: promote wool vs synthetics New products, new characteristics Education, R & D links NZ example: Icebreaker with NZ Merino Missing link: the market 20

21 I SSUES AND O PPORTUNITIES Stephen Cavanagh Selected Cluster Interactions 21

22 Quiz Questions 1.Who wrote “Small is Beautiful” 2.Who wrote “Who Says Elephants’ Can’t Dance” 3.Which country has the largest dairy industry? 4.Which country is the largest dairy exporter? 5.Which country has the highest score in a single test innings? 6.Which country has the lowest? 22 Answers

23 D ISCUSSION AND W ORKSHOP Questions Divide What should large clusters do when dealing with small clusters? Why? What should small clusters do when dealing with large clusters? Why? What do expect from a TCI Conference in New Zealand? 23 CEO Visit

24 Future Cluster Linkages Aviation: Bangalore – Christchurch Apple technology: Himachal Pradesh – Hawkes Bay Building products: Delhi - Auckland Earthquake engineering: Delhi – Wellington Wine: Nashik – Marlborough Health IT: Hyderabad – Auckland Wood: Kandla / Bangalore – New Zealand Boat building: Kochin / Goa – Auckland Natural gas vehicle industry? Business Services 24 CEO Visit

25 Media & Entertainment Demographics + Economic growth Narrowcasting - targeting niche styles Regional – local content in local language International – media market outside India Organised funding – capital + corporatisation Digitisation – Analog to digital Convergence – Entertainment + Information + Telecommunications Deregulation – Policy + framework for co-production 25 CEO Visit

26 Connecting Bollywood and Wellywood Destination – Tourism NZ Film location – Film NZ, Kuran Training – Media Design School Special effects – Weta Workshop Post production – Park Road Advertisement streaming- eBus Cinema ticketing – Vista 26 CEO Visit

27 Future Film Co Production Agreement between India and New Zealand in Film Production Location benefit in New Zealand (Film NZ can support; Film Commission can provide incentives for both small / medium and large budget films) Digital & Visual Effects support (Weta, Park Road Post) Connecting with Line Producers in NZ for film shoot Animation and Gaming technology from NZ Adventure Sports – Reality Shows (Khatron ka Khiladi) 27 CEO Visit

28 Indian Dairy Scene India’s demand for milk is likely to grow at 5% per annum, whereas milk production is growing only at 3% !. New Zealand on the other hand exports 95% of its dairy production. Improvements in productivity, efficiency and innovation of the NZ dairy sector have been key contributors to making NZ one of the leading dairy players in the world. NZ technology can assist the Indian dairy sector to improve productivity which is the biggest challenge facing the Indian dairy sector. A dairy technology cluster between Hamilton NZ and Ludhiana Punjab is one way to focus and build a relationship that works for both sides. There are significant dairy technology and service providers clustered around Hamilton – Trutest Ltd (milk meters, electronic weighing systems, electric fences, medical electronics) – DEC International (controlled drug release technology) – NDA Engineering (dairy engineering) – Gallagher Group ( dairy farm fencing) – Otenz Group (dairy milking systems and processing plants) – Livestock Improvement Corporation (LIC) and Ambreed (dairy genetics). – Innovation Waikato – SourceWorld Punjab is the top state in commercial dairy farming with Punjab government funding and support to enable uptake of modern dairy technology along the entire dairy supply chain – from farm to plate. The State has a large number of dairy farmers/farms, milk producers, processors, veterinary service providers increasingly moving towards modernising the dairy supply chain. There is a good scope for building key relationships leading to opportunities and deals for NZ. 28 CEO Visit Hand out only

29 Quiz Answers 1.Who wrote “Small is Beautiful” – E.F Schumacher 2.Who wrote “Who Says Elephants’ Can’t Dance” - Louis V. Gerstner Jr 3.Which country has the largest dairy industry? - India 4.Which country is the largest dairy exporter? – New Zealand 5.Which country has the highest score in a single test innings? 962/6, in 1997, Sri Lanka 6.Which country has the lowest? 26, in 1955, New Zealand 29


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