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Case Study- Fullers Fine Jewelry, Dallas, Texas Accolade Made-to-Order.

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Presentation on theme: "Case Study- Fullers Fine Jewelry, Dallas, Texas Accolade Made-to-Order."— Presentation transcript:

1 Case Study- Fullers Fine Jewelry, Dallas, Texas Accolade Made-to-Order

2 A Dallas tradition

3 Before:

4 After:

5 Accolade platforms and elements in Beige Ostrich and Metallic Bronze Vienna leatherettes

6 Before: Showcases look crowded

7 After: More organized, easier to shop

8 Contrasting colors highlight pieces

9 Before: Trays did not “present” merchandise well

10 After: Flat trays make rings easy to see

11 Beige Ostrich material adds texture

12 Highlight better items on back riser

13 Colored stones organized by type

14 An Accolade Narrow 11” platform centered between 2 Accolade Regular 22” platforms narrownarrow

15 Accolade 22” platform turns corner

16 Before: Contrasting trim is distracting

17 After: Accolade ring fingers and trays with contrasting trim shows merchandise nicely

18 Before: Some elements sit on floorboards

19 For more information O Visit our website O Call and ask for catalog sales O us at


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