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Social Science Integration & NOAA/NWS Jennifer M. Sprague SPP National Weather Service Vankita Brown, Ph.D. OCWWS National Weather Service Jennifer M.

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Presentation on theme: "Social Science Integration & NOAA/NWS Jennifer M. Sprague SPP National Weather Service Vankita Brown, Ph.D. OCWWS National Weather Service Jennifer M."— Presentation transcript:

1 Social Science Integration & NOAA/NWS Jennifer M. Sprague SPP National Weather Service Vankita Brown, Ph.D. OCWWS National Weather Service Jennifer M. Sprague SPP National Weather Service Vankita Brown, Ph.D. OCWWS National Weather Service August 5, 2013

2 National Weather Service Towards Integration Operations & Decision-Making Towards Integration Operations & Decision-Making NOAA Social Science Needs Assessment Risk Communication Economic Valuation NOAA Social Science Tiger Team Budget and Workforce Realities Part of NOAA/NWS Dialogue and Message Weather-Ready Nation Forethought, not Afterthought 2

3 National Weather Service Towards Integration Research Towards Integration Research Joint NWS & OAR WRN Research Awards Sandy Assessment & Sandy Supplemental Storm Surge Research Hazards Simplification CR Impacts Based Warnings Internal & External Leveraging 3

4 National Weather Service Weather-Ready Nation Vision 4 SOCIETAL RESPONSE EQUAL TO RISK R&D R2O O2R The end goal of a “Weather-Ready Nation” is to help people make better decisions with better information. Society’s ability to prepare for natural disasters requires a societal response equal to the risk.

5 National Weather Service Social Science NCAS

6 National Weather Service NOAA’s Center for Atmospheric Science (NCAS)  Cooperative Science Center (CSC)  Howard University (lead institution) Jackson State University University of Texas at El Paso University of Puerto Rico at Mayaquez University of Maryland College Park State University of New York at Albany 6

7 National Weather Service Social Science Projects  National Disaster Risk Communication Social and Behavior Research Dr. Terri Adams-Fuller, Dr. Carolyn Stroman, Michelle Dovil, Rita Jacobs (OAR)  5 focus groups (two more in Fall) Houston, TX; Birmingham, AL; San Juan, PR; Washington, DC; New York City  Survey Development 7

8 National Weather Service Social Science Projects  Heat Project Internal Assessment  Focus Groups Dr. Terri Adams-Fuller, Dr. Carolyn Stroman, Michelle Dovil, Rita Jacobs  Assessment of NWS Heat Outreach Materials Dr. Tia Tyree et al. External Assessment HU Capstone Communications Laboratory 8

9 National Weather Service Social Science Projects  Survey to ESL/Spanish Speaking Customers  Customer Satisfaction Survey  Service Assessments  Social Media use Among African Americans Dr. Crystal Adkisson 9

10 National Weather Service Questions and Discussion 10 Jennifer Sprague Vankita Brown


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