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Customer Focus Ivan Kravchenko, EPAM Systems 2010 © EPAM Systems.

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Presentation on theme: "Customer Focus Ivan Kravchenko, EPAM Systems 2010 © EPAM Systems."— Presentation transcript:

1 Customer Focus Ivan Kravchenko, EPAM Systems 2010 © EPAM Systems

2 2 I. Customers & Interests

3 2010 © EPAM Systems 3 Customer focus – what’s this about?  Identifying needs and interests  Acting accordingly  Making sure it’s visible properly

4 2010 © EPAM Systems 4 Customer focus – why bother?  Trust  Comfort  Growth

5 2010 © EPAM Systems 5 Who is our customer?

6 2010 © EPAM Systems 6 Is it a VP who approves the budget?

7 2010 © EPAM Systems 7 … or a product manager?

8 2010 © EPAM Systems 8 … or a technical lead?

9 2010 © EPAM Systems 9 … or a peer engineer?

10 2010 © EPAM Systems 10 All of them!

11 2010 © EPAM Systems 11 What do they want?

12 2010 © EPAM Systems 12 In general – us solving problems without introducing new ones.

13 2010 © EPAM Systems 13 Another generic need – peace of mind.

14 2010 © EPAM Systems 14 What can help to ensure these?  Reliability  Responsiveness  Cooperation

15 2010 © EPAM Systems 15 Reliability – fire-and-forget:  Get things done  Get back if stuck  No surprises

16 2010 © EPAM Systems 16 Responsiveness – never make the customer to:  Wait  Inquire  Get anxious

17 2010 © EPAM Systems 17 Cooperation – be on the same wavelength:  Understand  Empathize  Try to help

18 2010 © EPAM Systems 18 What else do customers want?

19 2010 © EPAM Systems 19 Customer’s wants – what to look for?  Requests and complaints  Specific interests  Bias and emotions

20 2010 © EPAM Systems 20 Handling customer’s requests:  Understand what  Understand why  Decide on actions

21 2010 © EPAM Systems 21 Make sure to understand customer’s:  Targets  Manager’s expectations  Overall context

22 2010 © EPAM Systems 22 Don’t forget: they are human beings just like us.

23 2010 © EPAM Systems 23 Being humans, they likely want to:  Look good  Be right  Earn respect

24 2010 © EPAM Systems 24 Focus on interests, not positions! positions interests requirements reasons ambitions needs goals bias

25 2010 © EPAM Systems 25 Which interests to focus on?

26 2010 © EPAM Systems 26 Find a balance! Yet favor the job.

27 2010 © EPAM Systems 27 Different interests on different levels – which to honor?

28 2010 © EPAM Systems 28 Target more critical ones, yet keep the good relationships.

29 2010 © EPAM Systems 29 Use a proxy where practical.

30 2010 © EPAM Systems 30 Any interests from our side?  Team comfort  Personal career  Technical excellence

31 2010 © EPAM Systems 31 Team issues: share the concern.

32 2010 © EPAM Systems 32 Personal targets: align with customer needs.

33 2010 © EPAM Systems 33 Perfection: speak customer language.

34 2010 © EPAM Systems 34 One and only vs. one among many.

35 2010 © EPAM Systems 35 Perception is reality!

36 2010 © EPAM Systems 36 Bottom line:  Note and act on customer’s interests  Provide proactive and reliable service  Show understanding and care

37 2010 © EPAM Systems 37 II. Situations

38 2010 © EPAM Systems 38 Handling the conflict – techniques:  Delegate the confrontation  Deflect the argument  Focus on issues

39 2010 © EPAM Systems 39 Leave the dirty job to manager.

40 2010 © EPAM Systems 40 Get out of the line of fire.

41 2010 © EPAM Systems 41 Concentrate on specific problems.

42 2010 © EPAM Systems 42 Is it ok to disagree with a customer? Yes – for his own good!

43 2010 © EPAM Systems 43 Arguments and corrections:  Hear opponent's reasons  Mind feelings and ambitions  Don’t get steamed up

44 2010 © EPAM Systems 44 Staying positive: how to say ‘no’?  Say ‘yes’ first  ‘We need … to do …’  Defer

45 2010 © EPAM Systems 45 Show commitment to a common goal.

46 2010 © EPAM Systems 46 Be careful suggesting alternatives.

47 2010 © EPAM Systems 47 Considering disobedience? Think twice!

48 2010 © EPAM Systems 48 Responding to accusations:  Acknowledge  Alleviate  Prevent

49 2010 © EPAM Systems 49 Hide your faults or report openly?

50 2010 © EPAM Systems 50 “Customer is not an interruption in our work. He is the purpose of it.”

51 2010 © EPAM Systems 51 BTW, your managers are customers to some extent…

52 2010 © EPAM Systems 52 … just as your subordinates…

53 2010 © EPAM Systems 53 Questions? Comments? Corrections?

54 Thanks for Your Attention Customer Focus By Ivan Kravchenko Senior Software Engineering Manager EPAM Systems 41 University Drive, Suite 202 | Newtown, PA p: | f: | e: | w:


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