2 Who are Al and Betty? Description AL: Is the customer who needs it now. Time is important.Example: Al works for a manufacturing company that is dependent on machines. One of the motors for the machines broke, and they cannot produce anything with out one. He needs this motor NOW!BETTY: Has the time to shop around, and sees the benefit in getting the item for the best price.Example: Let’s come up with one.
3 Al and Betty get a Relevant Offer Relevant Offer: Making certain the products we are providing is something that is the best fit for the customer, and that Grainger is providing the customer with the right solutions.
4 Al and Betty get AMAZING customer Service Amazing Customer Service: Grainger strives to provide customers with exceptional customer service every time every location.
5 Al and Betty Mutliplies! REACH: Grainger strives to expand our reach to attract new customers.
6 Employees First Choice! Profitability grows and Grainger becomes the best company and attracts the BEST employees!(LIKE YOU!)
7 More for Al and Betty SCALE INNOVATION Innovation: New ideas. Scale: Grainger's Size and what we distributeContinuous Improvement: Improving upon the way Grainger does business.SCALEINNOVATION