2Who are Al and Betty? Description AL: Is the customer who needs it now. Time is important.Example: Al works for a manufacturing company that is dependent on machines. One of the motors for the machines broke, and they cannot produce anything with out one. He needs this motor NOW!BETTY: Has the time to shop around, and sees the benefit in getting the item for the best price.Example: Let’s come up with one.
3Al and Betty get a Relevant Offer Relevant Offer: Making certain the products we are providing is something that is the best fit for the customer, and that Grainger is providing the customer with the right solutions.
4Al and Betty get AMAZING customer Service Amazing Customer Service: Grainger strives to provide customers with exceptional customer service every time every location.
5Al and Betty Mutliplies! REACH: Grainger strives to expand our reach to attract new customers.
6Employees First Choice! Profitability grows and Grainger becomes the best company and attracts the BEST employees!(LIKE YOU!)
7More for Al and Betty SCALE INNOVATION Innovation: New ideas. Scale: Grainger's Size and what we distributeContinuous Improvement: Improving upon the way Grainger does business.SCALEINNOVATION