Understand Generate Facilitate Manage Produce Evaluate Develop Communicate PlayCollaborate
Why is it important? Is creativity important? IBM held conversations with 1,500 CEOs (2010) CEOs should seed creativity across organisations rather than set apart ‘creative types’ in siloed departments
Why is it important? Adobe conducted surveys of 5,000 adults, 1,000 per country, in US, UK, Germany, France & Japan (2012) 25% feel that they are living up to their creative potential Yet…. People spend only 25% of their time at work creating There is increasing pressure to be productive rather than creative at work At least half agree that they are increasingly being expected to think creatively at work Do people feel creative?
Fluency (the ability to produce great number of ideas or problem solutions in a short period of time); Flexibility (the ability to simultaneously propose a variety of approaches to a specific problem); Originality (the ability to produce new, original ideas); Elaboration (the ability to systematize and organize the details of an idea in a head and carry it out). JP Guilford Divergent thinking
Openness was found to be the strongest personality correlate of divergent thinking JP Guilford Intellectual curiosity, imagination, artistic interests, liberal attitudes, originality Divergent thinking
Aoccdrnig to a rscheearch at Cmabridge Uinvervtisy, it deosnt mttaer in waht oredr the litteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a ttoal mses and you can sitll raed it wouthit a porbelm. Tihs is besauae ocne we laren how to raed we bgien to aargnre the lteerts in our mnid to see waht we epxcet tp see. The huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. We do tihs ucnsolniuscoy. Avoiding traps
When information enters the mind, it self-organizes into patterns This is the pattern recognition and pattern completion process of the brain Avoiding traps
Project M - projectmlab.com “We are all creative idiots” Beware of heuristic biases Your brain is the box you have to think outside Avoiding traps
Try different things Take a new route to work Ask a different generation Read a different newspaper / magazine Ask your family Go for a walk in the park Change your job title Do something different as a group
“If I had an hour to solve a problem and my life depended on finding the solution, I would spend the first fifty-five minutes determining how to frame the problem. For once I know the proper question to ask I can solve the problem in less than five minutes.” Albert Einstein Reframe
How can you make construction sexy? Generate as many ideas as possible Work on your own Observation Lab
Form a pair with the person next to you Come up with as many ideas as possible How could you encourage more people to get into construction? Observation Lab
In a group Come up with as many ideas as possible How could you rethink ‘the audience’? Observation Lab
Let’s evaluate & develop What did you like? How could you add to the ideas? What might make them work better?
Substitute Combine Adapt Modify Put to another use Eliminate Reverse SCAMPE R Making ideas stronger
Taking risks, embracing mistakes ‘Art is mostly the result of doing something wrong, then coming up with a different solution.’ ‘Learning that mistakes are acceptable, and an essential part of the process, is a big lesson. You have to make a mark, any mark, and take it from there.’