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Building a BI Solution Leveraging Analytical Reporting Srini Srimushnam BI&A Practice Hexaware Technologies Ltd.
2 © Hexaware Technologies. All rights reserved. A GILITY OF BI APPLICATIONS - DEFINITION Agility of Business Intelligence Applications not to be confused with the AGILE BI (SDLC alternative – SCRUM/X-P methodology) methodology Agility of BI applications: The all-encompassing, fastest, easiest, best ROI producing BI for decision makers. *Focus on Richard Hackathorn’s “Latency of Decisions”Latency of Decisions Capture latency. This is where active or real-time DW really focuses -- how you get data from operational sources into the DW fast, with all the cleansing, synthesis, and consolidation inevitably required. Analysis latency. The assumption is that there must be some value-add in analyzing the data -- this is where BI and analytic tools come to bear. Decision latency. For me, this gets to the most interesting part. Let's look closer.
3 © Hexaware Technologies. All rights reserved. L ATENCY OF D ECISIONS *: A CRITICAL FACTOR Time Business Value BusinessData ReadyInformationAction Eventfor Analysisdeliveredtaken Capture Latency Analysis Latency Decision Latency "… decision latency will increasingly become the limiting factor in improving response latency." back
4 © Hexaware Technologies. All rights reserved. F IELD LEVEL VS M ANAGERIAL REPORTING NEEDS It’s important to note that actionable data is different at the field level than at the executive level. Field level managers are focused on addressing immediate issues; answering the question, “Where are my problems today?” For example: In a distribution facility: What shipments are late? In a sales organization: Which salespeople are selling below their targets? In a hospital: What maintenance must be performed in order for us to remain compliant with relevant laws? On the other hand, rather than solving a problem with today’s details, executives focus more on managing their subordinate managers. An executive might ask a set of questions like: What is the general trend in our sales, or distribution, or maintenance performance? How does that trend compare to the goals I’ve set for the period? Is the trend headed in the right direction? Who’s the manager who’s responsible for that part of our business?
5 © Hexaware Technologies. All rights reserved. O THER PERTINENT EXAMPLES Logistics/Supply Chain - Automated Alert system for Inventory + Sales units. Portfolio Manager/Asset Management/Buy side-Sell Side - Front office (trading systems)/Back office (Accounting engines/Corporate Ledger) - real time data integration resulting in quick decisions on risk involved Call center – CRM data integration in a quick customer churn management the decision might have to do with cross-sell or up-sell opportunities, or proactive problem resolution, or optimal pricing for a given type of business transaction…….. "Decision latency … is driven primarily by the cultural aspects of how decisions are made in a company." - Richard Hackathorn Once the Data and Analysis latency is overcome using technology and tools, the information is not being used effectively enough in decision making: The insights are fed to operational business people to act on directly. Without any real infrastructure, the volume and pace are overwhelming. Errors, delays, and lost opportunities are inevitable -- and quite costly at scale. The insights are fed to IT as 'requirements'. That subjects them to all the usual problems of backlogs and priorities. Worse, these are 'requirements' that continually change, an anathema for traditional methods.
6 © Hexaware Technologies. All rights reserved. ACE: A PROCESS MAP BI Focus area A (ctionable) C (ollaborative) E (mbedded) A N ENDURING FORMULA FOR BI SYSTEMS TO GET AGILE Embedded BI the means to access and integrate existing frameworks with tools that provide users with easy access to data. the means to access and integrate existing frameworks with tools that provide users with easy access to data. Actionable BI reporting presents data; analysis turns data into information. Information that, to be useful, can be then acted upon in the interest of the company’s strategy. Collaborative BI Complete and cognitive view of your data with respect to Social, Media, Inter/Intra office etc.
7 © Hexaware Technologies. All rights reserved. ACE: K EY C OMPONENTS & TOOLS A governance structure that defines the areas which influence now, later, and future decision making enablement (Real time data, Analytical data, Social data, etc.,) The same governance structure redoing the business rules keeping in view the ROI of Business Intelligence units within the organization. Thus leading to a clear and precise directions on the business process mapping across all the units and influencing units of an organization Business rules, validated and thus proliferated across organization leading to a complete and an agile BI space. Tools & Technologies: Actionable - OBIEE 11g, Dataspace, LogiXML etc Collaborative – Panorama Necto, Cognos Connections, LyzasoftPanorama Necto Embedded – BIRT from Actuate, JaspersoftBIRT from Actuate
11 © Hexaware Technologies. All rights reserved. A N I MPROVED L ATENCY C URVE : P OST “ACE” Time Business Value BusinessData ReadyInformationAction Eventfor Analysisdeliveredtaken Business Value Gained
12 © Hexaware Technologies. All rights reserved. H EXAWARE BI&A: ACE FOR BETTER DECISION MAKING Q&A
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