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What is M2P? “M2M machine world bridged-services to enable consumer interactivity in the physical world” “ … incremental monthly m2m revenue per enrolled.

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Presentation on theme: "What is M2P? “M2M machine world bridged-services to enable consumer interactivity in the physical world” “ … incremental monthly m2m revenue per enrolled."— Presentation transcript:

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2 What is M2P? “M2M machine world bridged-services to enable consumer interactivity in the physical world” “ … incremental monthly m2m revenue per enrolled endpoint”

3 M2P Value Chain Models Via M2P MVNO M2P Solutions Provider M2P Managed Service Alliance brings together multiple services and owns the customer relationship MSO bills solution provider, solution provider owns end relationship w/ customer MSO bills reseller, reseller and solution provider own end relationship w/ customer

4 Creating A B2B2C Canvas App Issuance Contextual Insights Safe Haven Alternative Tender Loyalty Incentives App Provisioning, Dispatch, EULA, Smart Poster, White Labeling Loyalty Program, Incentive Management, Social Gamification Contextual Location & Behavior, Predictive Analytics Anonymized reuse of “collected” data Yet another Payment/tender mechanism “white labeled cloud services for rapid consumer App creation”

5 1 Wireless-enabled Industries Wireline-enabled Industries Global M2M PIP SLA digital distribution fraud scoring network Intrusion malness scoring content transcoding process orchestration mobile VPN pattern learning & detection control & notification propensity scoring MPLS session & scaling anomaly scoring transport & facility network access & availability tokenization FPE data storage & securitization compliant storage transaction routing security certification MNS map reduce VLDB DRP SLA security certification DC Planning MDM contextual alerting demand scaling MSO ApplicationsClient’s ApplicationsPartner’s Applications

6 Key Canvas Support

7 B2B2C Key Support

8 Key Industry Gap

9 M2P Vend …If into certain sacrificial vessels a coin of five drachms be thrown, water shall flow out and surround them…

10 Mobile-App Issuance TAP/SCAN/BROWSE

11 Loyalty-Incentive

12 Hyper-Location

13 Consumer Experience

14 Actionable & Immediate CONTEXTUAL

15 Social Interaction

16 Gamification

17 About Your Speaker *Madhu Raman is GM of M2P Innovations at the Verizon Incubator. His two decades of experience in new service creation for Multi-Service Operators balances emerging technology, supply chain and business model innovations. Madhu Raman*, Verizon Incubator Thursday, January 31, 2013 Killer Applications in M2M Value Chain! Machine To Physical (M2P) Services


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