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CMC staff receive media query/info or identify upcoming news that AHA may need to respond to. Notify CMC Director.

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Presentation on theme: "CMC staff receive media query/info or identify upcoming news that AHA may need to respond to. Notify CMC Director."— Presentation transcript:

1 CMC staff receive media query/info or identify upcoming news that AHA may need to respond to. Notify CMC Director.

2 CMC Dir notifies, Comm EVP & determines type of comment (proactive/reactive). (If Comm Dir is not available, then CMC crisis staff will take lead.)

3 Comm Dir/EVP notifies CEO, CMO, CSO, AHA Pres, OSO SR VP and other orgs/partners as appropriate. Gets input on target audience (patient/professional/other). Material needed (i.e., Q&A, fact sheets, etc.), AHA Spokesperson, and Who needs to provide input on the comment.

4 CMC Dir finalizes list of materials needed and assigns to CMC staff person(s).

5 CMC staff work with SMA to draft comment within 1 hour & send to CMC Dir/EVP.

6 CMC Dir reviews comment & sends to Com EVP, who immediately reviews/approves.

7 CMC Dir/EVP sends to CEO, CMO, CSO, AHA Pres, OSO SR VP and other appropriate medical officers for input/approval within a goal of 2 hours. If RMR not available, sends to Gayle/Judy/Javed.

8 Upon approval, CMC staff finalize media materials. Add disclaimer Produce spokesperson video comment via web cam (as appropriate). Notify SR SMA if video is done.

9 CMC Dir sends final media materials with instructions to use proactively/reactively to Comm EVP, CEO, CMO, CSO, AHA Pres, SR SMA, OSO SR VP, AHA expert, staff in other depts. as appropriate, local comm. Staff, Contact Center and other partners/organizations.

10 CMC staff post on AHA homepage/online newsroom. Send to media via PR Newswire, US Wire 1 & Media Dist. List. CMC Dir conducts AAR with CMC staff following day. Conduct AAR with AHA mgmt/volunteers within one month.


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