Presentation on theme: "CMC staff receive media query/info or identify upcoming news that AHA may need to respond to. Notify CMC Director."— Presentation transcript:
CMC staff receive media query/info or identify upcoming news that AHA may need to respond to. Notify CMC Director.
CMC Dir notifies, Comm EVP & determines type of comment (proactive/reactive). (If Comm Dir is not available, then CMC crisis staff will take lead.)
Comm Dir/EVP notifies CEO, CMO, CSO, AHA Pres, OSO SR VP and other orgs/partners as appropriate. Gets input on target audience (patient/professional/other). Material needed (i.e., Q&A, fact sheets, etc.), AHA Spokesperson, and Who needs to provide input on the comment.
CMC Dir finalizes list of materials needed and assigns to CMC staff person(s).
CMC staff work with SMA to draft comment within 1 hour & send to CMC Dir/EVP.
CMC Dir reviews comment & sends to Com EVP, who immediately reviews/approves.
CMC Dir/EVP sends to CEO, CMO, CSO, AHA Pres, OSO SR VP and other appropriate medical officers for input/approval within a goal of 2 hours. If RMR not available, sends to Gayle/Judy/Javed.
Upon approval, CMC staff finalize media materials. Add disclaimer Produce spokesperson video comment via web cam (as appropriate). Notify SR SMA if video is done.
CMC Dir sends final media materials with instructions to use proactively/reactively to Comm EVP, CEO, CMO, CSO, AHA Pres, SR SMA, OSO SR VP, AHA expert, staff in other depts. as appropriate, local comm. Staff, Contact Center and other partners/organizations.
CMC staff post on AHA homepage/online newsroom. Send to media via PR Newswire, US Wire 1 & Media Dist. List. CMC Dir conducts AAR with CMC staff following day. Conduct AAR with AHA mgmt/volunteers within one month.