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Drink Driving Assessment In Phnom Penh July 2009.

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Presentation on theme: "Drink Driving Assessment In Phnom Penh July 2009."— Presentation transcript:

1 Drink Driving Assessment In Phnom Penh July 2009

2 Content 1.Introduction 2.Research objective 3.Research methodology 4.Research results (Section I & II) 5.Conclusion and recommendation

3 Research Objective: To understand the perception of the people towards drink driving To provide recommendation to set up an effective awareness campaign Quantitative research methodology: The research questionnaire was designed based on the theory of planned behavior

4 Total population in PP: 1,500,000 n: Sample Size e: Standard Error = 0.05 N: Population Sampling method: n =

5 Research results-General background Section I

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10 Behavioral belief (Drink-Driving and Speeding) Drink driving results Section II

11 Behavioral belief (Drink-Driving and Speeding)

12 Drink-Driving and Speeding

13 Behavioral belief (Drink-Driving and Speeding)

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15 Driving under the influence of alcohol makes speeding become more likely MaleFemaleTotal Disagree strongly Somewhat disagree depends Somewhat agree Strongly agree Don't know/refuse123 No answer516 Total Behavioral belief (Drink-Driving and Speeding)

16 Among the 486 respondents, 41.15% confirmed strongly agree that parents find to never drive under influence of alcohol, but only 29.49% demonstrated that their friends strongly agree to never drive under the influence of alcohol. Normative Belief

17 Normative belief

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19 Over 42% of the respondents are very much aware and strongly agree to the fact that driving under influence of alcohol is a major treat to a person and family and they also support the measure to prevent from drink drinving as to set up sobriety police check point. However, only 17.49% of respondents confirmed strongly agree to the statement of there is no excuse to drive under influence of alcohol. More than 50% of the respondents felt that they agree to drinking and driving as long as not drunk: - Strongly disagree: 6.79%- Somewhat disagree: 19.14% - Agree: 50.62%; - Somewhat agree: 14.61%; - Strongly agree: 7.6% Normative belief

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25 Drink Driving normally takes place during: Khmer New Year and Chinese New Year When there is a party and Family celebration Control belief

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30 Attitude towards drink driving Negative aspect towards drink driving Full responsibility for drink driving

31 61% strongly disagreed that it was acceptable to drink and drive. Nevertheless, for some, drinking and driving is acceptable with certain caveats applied. 7.6% found to be agreed that ‘Driving after drinking is acceptable as long as not drunk % of the respondents confirmed that they are fully responsible for cause of drink driving and slightly confirmed 1.44% strongly disagree. Attitude

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34 Subjective norm Slightly different between people who are important and friends/family

35 Subjective norm Slightly different between people who are important and friends/family

36 Perceived Behavioral Control

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40 There is still chance for drink driving for the behavioral intention Confidence to drink driving ….. Behavioral intention

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43 Over the last six months period, roughly how many times have you driven under the influence of alcohol in a typical week? NeverSeldomSometimesOftenAlwaysDon't knowNo ans.Total Never Seldom Sometimes Often Always Total How often in the past have you driven a car after perhaps drinking too much alcohol to be able to drive safety? Behavioral intention

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51 Evaluation questions

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69 Conclusion and recommendation The respondents have good understanding towards risk of drinking and driving; The perception towards drink driving is still acceptable as long as not drunk More ……………………. ……………………………

70 See you again in next the presentation.


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