Presentation is loading. Please wait.

Presentation is loading. Please wait.

UNIT 4.  distinguish BETWEEN sth. and sth – differentiate between sth. and sth., tell sth. apart  assume-presuppose  resist sth./doing sth.-defy, oppose.

Similar presentations


Presentation on theme: "UNIT 4.  distinguish BETWEEN sth. and sth – differentiate between sth. and sth., tell sth. apart  assume-presuppose  resist sth./doing sth.-defy, oppose."— Presentation transcript:

1 UNIT 4

2  distinguish BETWEEN sth. and sth – differentiate between sth. and sth., tell sth. apart  assume-presuppose  resist sth./doing sth.-defy, oppose  persuade sbd. TO DO sth. -convince  vigorous-energetic, strong  hard-selling vs. soft- selling  essential vs. non- essential goods  IN other words – put differently  as well as- in addition to  marketer-seller,vendor  anticipate-expect, foresee, predict  genetic engineering  recent (adj.)-late  largely – mostly  consequently – thus, therefore

3  look FOR sth. – search, seek  profitable – lucrative  be likely TO DO sth. – be possible to do sth.  enjoy sth./doing sth.  a differential advantage  due to – owing to  distinctive (adj.) – typical, characteristic, special  competency – ability  particularly - specifically  target market  be isolated BY sth. vs. be isolated FROM sth.  come into existence- arise, happen, occur  throughout  department – sector  manufacture – produce  take account OF sth.- consider  monitor (v.) – observe, overlook  existence

4  defeat (v.) – overcome  IN search OF  loyal-faithful  risk sth./doing sth.  solely – alone, exclusively, entirely  ON the basis OF sth.  guesswork  undertake – attempt, tackle, promise to do, contract  potential (adj.)- possible  a reaction TO sth.  feature-characteristic  establish-set up, found, launch  various – different  an amount OF sth + U.  expend ON sth.- use sth. on sth.  IN order TO do sth.  include sth. - encomapss sth.  packaging  distribution channel  guarantee-warranty

5  point of sale- A business or place where a product or service can be purchased.  discount-price reduction  length (n). – long (adj.)  payment period  credit term  increase sth.-expand sth.  apart FROM – except for  consume (v.)  consumer (n.)  consumption (n.)  consist OF sth. – contain sth.  individual (n.)-person  acquire – gain, obtain  few vs. a few  little vs. a little  raw material  equipment  range FROM…TO – vary  market (v.)-sell, promote  ordinary – common, usual

6  seldom – rarely  be exposed TO sth. – be subjected to sth.  list price - A basic published or advertised price, often subject to discount.  price list  optional – voluntary, not obligatory


Download ppt "UNIT 4.  distinguish BETWEEN sth. and sth – differentiate between sth. and sth., tell sth. apart  assume-presuppose  resist sth./doing sth.-defy, oppose."

Similar presentations


Ads by Google