Presentation on theme: ".Com Companies “The new survivors.”"— Presentation transcript:
1.Com Companies “The new survivors.” Pets.com died yesterday. ($60 M invested by Amazon.com)Pet foods are bulky to ship.Have narrow profit margins.Are a semi-commodity.100 sites sell some pet products.Mothernature.com is also being liquidated.Furniture.com laid off 76 of its 88 employees.85 dot.com companies have folded this year.More.com (drugstore)Living.com (furniture)
2Worth Thinking About“The Internet is not a business but a way to communicate with customers.” i.e. boot store in San Francisco is getting 50% of its sales from Internet customers.What will win:“Brick-and-mortar companies that have trusted brand names, huge buying power and off-line stores to accept returns.”“Or, those Internet-born companies with an early start and strong brand identity.”
3Intranets, Extranets, and Enterprise Collaboration Chapter 9Intranets, Extranets,andEnterprise Collaboration
4Chapter Objectives1. Understand how companies are using intranets and extranetsfor communications and collaboration, information publishingand sharing, and business operations and management.2. Understand the hardware, software, data, and networkcomponents of an intranet’s information technologyarchitecture.3. Appreciate how intranets and extranets can provide costsavings or revenue benefits to a company.4. Understand groupware tools for communications, conferencing,and work management.
5Intranets, Extranets, and the Internet Internet Web SitesInternet LinksEngineeringServerMarketingServerCORPORATEINTRANETExtranet LinksExtranetLinksSuppliersCustomersLegacy DataServerH.R.ServerIntranet LinksOther Company Locations
6Internet Technology Resources Network Management and Security ProgramsHTML Web Publishing SoftwareHypermedia Database Management SystemsTCP/IP Client/Server NetworksWeb Browsers and Servers
7Applications of Intranets CommunicationsandCollaborationBusinessOperationsand ManagementWeb Publishingand IntranetManagement
8Business Value of Intranets ImpressiveReturnsQuick PaybackInvestment CostRecoveredRisk of InternetProject is Low
9ExtranetsUse of the Internet (network) and its technologies but in a secured way (people in general cannot access the web sites) for business-to-business transactions, customer service and support and communication.Replaces traditional Electronic Data Interchange systems and networks in many cases.
10Examples of Business Value of Internet/Extranet Applications PublicationCost SavingsCustomer ServiceProgramsTraining andDevelopment
11Enterprise Collaboration CommunicateCollaborateCoordinateGoal of EnterpriseCollaboration Systems
12Intranet Communications & Collaboration GroupwareElectronicMailVoicePagingFaxesIntranetCommunicationand Collaborationwithin an Enterprise
14Groupware Tools for Electronic Communications Groupware forEnterpriseCollaborationElectronicCommunicationsToolsEnterpriseConferencingToolsCollaborative WorkManagementTools
15SummaryIntranets and extranets work and feel like the Internet. They enable and improve collaboration within a business, and with customers and other business partners.In many respects, intranets, extranets and enterprise collaboration help a business gain and sustain a competitive advantage.
16Possible Exam Questions 1. Why are companies installing intranets?2. What is the goal of enterprise collaborationand how is that goal achieved?
17Intranets - Business Operations & Management Employees and external business partners can access and run customapplications using web browsers from anywhere on the networkwhenever needed.Software (applets or crossware) are installed on intranet webservers.Custom applications are designed to interface with and access existingcompany databases and legacy systems.Companies are developing custom applications that can be implementedon intranets, extranets, and the Internet.Develop and deploy critical business applications to support businessoperations and managerial decision making.
18Web PublishingUsed to develop and publish hyper-linked multimedia documentsto hypermedia databases accessible on Word Wide Web servers.Uses intranet software browsers, servers, and search enginesto help users easily navigate and locate business information.Information publishing including hypermedia web pages, ,net broadcasting, and as part of in-house business applications.Used for products such as company newsletters, technicaldrawings, and product catalogs.Ease, attractiveness, and lower cost of publishing and accessingmultimedia business information internally via intranet web sites.
19Business Value of Extranets Extranets facilitate an online, interactive product development,marketing, and customer-focused process that can bring better designedproducts to market faster.Extranets can enable and improve collaboration by a business withits customers and other business partners.Extranets are a way that a business can build and strengthen strategicrelationships with its customers and suppliers.Extranets enable a company to offer new kinds of interactive Web-enabledservices to their business partners.Extranet technology such as web browsers make it easier and fasterfor customers and suppliers to access resources.
20Customer Relationship Management Customer Relationship Management (CRM) software is geared to address the consolidation and integration of all forms of communication with a customer to enable a company to better serve its key customers.
22Intranet : Book Definition An Internet-like network within an organization. Web browser software provides easy access to internal Web sites established by business units, teams, and individuals and other network resource and applications.
23Applications of an Intranet The basic applications of intranets include communications and collaboration, business operation and management, Web publishing and intranet management.
24Sun Microsystems, Inc. Sun Microsystems, Inc. has long been synonymous with leading edge technology.A leading provider of hardware, software andservices for establishing enterprise-wide intranetsand expanding the power of the Internet.After 18 years of telling the world "The Network isthe Computer," Sun has become a leader in theemerging network-driven economy.
25Sun’s Intranet Applications and Services ViewsWhat’s newLibrary and educationMarketing and SalesProduct catalogHR and BenefitsEngineering Information.TravelSun CampusExecution SuiteConstruction Kit
26Summary Sun Microsystems was a pioneer in the creation and use of intranets in business in 1994.SunWeb has over 3,000 intranet web servers available to 20,000 employees worldwide.SunWeb has generated big cost savings versus publishing information in paper and other media. The ease and speed of sharing multimedia information on Web servers has also been credited with making people and teams much more productive and creative in their jobs and projects.
27Important Issues to Build an Intranet 1. Determining your infrastructure requirements.2. Determining your Web server needs.3. Making a browser choice.4. Deciding how to use use an intranet?5. Determining the application development software you need.6. Weeding through the pros and cons of a firewall.7. Possibly changing the role of the Webmaster.8. Determining what is needed to train employees.
28Two Possible Exam Questions 1. What are major issues that you need to considerwhen building a intranet?2. How has Sun used its intranet to support its dailybusiness operations?
29Business Value of Extranets Extranets facilitate an online, interactive product development,marketing, and customer-focused process that can bring better designedproducts to market faster.Extranets can enable and improve collaboration by a business withits customers and other business partners.Extranets are a way that a business can build and strengthen strategicrelationships with its customers and suppliers.Extranets enable a company to offer new kinds of interactive Web-enabledservices to their business partners.Extranet technology such as web browsers make it easier and fasterfor customers and suppliers to access resources.
31What is Supply Chain Management? A management concept that integrates themanagement of supply chain processes with anobjective to:Develop value-added servicesImprove performanceCut costsIncrease profits
32Basic Business Objectives Get the right product to the right place at the least cost.Keep inventory as low as possible and still offer superior customer service.Reduce cycle times.
33Supply-Chain Management Focus SuppliersProcurementManufacturingWarehousingCustomer Order FulfillmentDistribution
35Summary Time management, profitability and collaboration are among the greatest challenges currently surroundingcompanies today.The Internet provides the opportunity to address all threefactors with a supply chain management approach.To be effective, a supply-chain solution must achieveworld-class information accuracy and velocity to meetmarket goals and stay ahead of product life cycles.
36Two Possible Exam Questions 1. What role does supply chain management playrelative to electronic commerce?2. In what ways does supply chain managementinfluence the way businesses run their dailybusiness operations?
38Avnet Marshall Industries One of the largest distributors of electronic components to Original Equipment Manufacturers. (OEMs)Note: In the Semiconductor Industry you either buy directlyfrom the manufacturer (if you are big enough) or from adistributor.Marshall operates in 38 worldwide locations with about 1,300 employees, half of whom are sales people.The CEO is Rob Rodin who was a major force in pursuing an extranet strategy beginning in 1993.
39ExtranetExtranet = Business to Business Commerce using Internet technology.The successor of Electronic Data Interchange (EDI) which was and in some cases still is based on private networks or leased communications lines.
40Business to Business Commerce Business-to-business commerce is formenting afundamental, if not evolutionary, transformation oftrade.The Internet gives businesses three major elementsfor E-commerce: An easily accessed customer interface.2. A way to distribute information.3. A worldwide pipe-line.
41Training in Multiple Languages Since they are a global company, Marshall offerstechnical support and education on the productsthat they sell in multiple languages via its extranet.
42What This Means To The Customer Marshall's customers require timely information about part specifications and availability.Since printed materials are often outdated before customers receive them, electronic distribution is a timely improvement.A key dimension of Marshall’s success can be tied to the education provided and the technical support. Easy and fast communication on any and how issues.
43Awards ReceivedCIO magazine named Marshall Industries as a recipient of the 1999 CIO 100 award.Named Pulse Publications’ "Distributor of the Year" in May 2000 in recognition of outstanding performance in sales growth and customer base expansion.
44SummaryMarshall Industries successfully expanded to a global distributor by doing business via an extranet.A single worldwide source for a wide range of products.Unmatched inventory available 24 x 7.Knowledgeable specialists and the power to choose the service that fits a customer’s.
45Two Possible Exam Questions 1. What are some pro’s and con’s of an extranet business approach from Marshall’s perspective?2. Customer Service has been a very important aspect of Marshall Industries. Why is this important to a customer that relies primarily on an internet-based company like Marshall Industries?
46Groupware Tools for Electronic Communications Groupware forEnterpriseCollaborationElectronicCommunicationsToolsEnterpriseConferencingToolsCollaborative WorkManagementTools
49Collaborative Work Management Tools Task andProjectManagementOther JointWork ToolsKnowledgeWorkflowSystemsGroupwareCollaborative WorkToolsCalendaringandScheduling
50The Clicks and Bricks Spectrum Wal-Mart and Barnes & NobleKbkids.comSpin-OffStrategic PartnershipJoint VentureIn-House DivisionOfficeDepot.comRite Aid and Drugstore.comSeparation:Greater focusMore flexibilityAccess to venture fundingIntegration:Established brandShared informationPurchasing leverageDistribution efficiencies
51Right Answers?In business and in life, how do you come up with the right answers?You ask the right questions.
52E-Commerce Decision Process BrandSeparationIntegrationDoes the brand extend naturally to the Internet?YesWill we target a different customer segment or offer a different product mix on-line than in stores?YesWill we need to price differently on-line than in stores to stay competitive?YesOperationsDo our distribution systems translate well to the Internet?YesDo our Information Systems provide a foundation on which to build an Internet strategy?YesDoes either system constitute a significant competitive advantage?Yes
53Management Equity Integration Separation Do current executives have the skills and experience needed to pursue an Internet approach?YesAre they willing to judge the Internet initiatives by a different set of business performance criteria?YesYesWill there be a major channel conflict among management?Does the Internet fundamentally threaten the current business model?YesEquityIs the business having trouble attracting or maintaining talented executives for the Internet division?YesYesDoes the business need outside capital to fund the venture?Is a certain supplier, distributor or other business partner key to the venture’s success?Yes
54Internet Technology Resources Network Management and Security ProgramsHTML Web Publishing SoftwareHypermedia Database Management SystemsTCP/IP Client/Server NetworksWeb Browsers and Servers
55Components of an Enterprise Collaboration System SoftwareNetworkServerTeams &WorkgroupsEnterpriseCollaborationDatabases
58Definition Of Distance Learning According to University System of Maryland Institute for Distance Education, “Distance education represents a variety of educational models that have in common the physical separation of the faculty member and some or all of the students.”
59Distance Learning Traditional targeted students. Distance Education is an excellent option for a great many busy Americans who have a work life and a family life.Lamar Alexanderformer U.S. Secretary of Education
60Distance Learning Distance Learning Architecture Network Systems ArchitectureCourse MaterialTargeted UseInstructional Support SystemGraduate CoursesNetworkGraduate Course PrerequisitesUndergraduate CoursesCommunity College Articulated CoursesIndustry trainingandtechnical updatesIndustry CollaborationClient Features and FunctionsContent StructureServer Features and FunctionsContent Guidelines
61Distance Learning: Lots of Players Duke University MBAPurdue University - M.S. in EngineeringTulane University - M.S. in Public HealthCalifornia State University - B.A. Sociology, B.S. NursingCyberspace University - IT TrainingOver 300 U.S. Universities and Colleges, all fully accredited, offer degrees in over 800 different fields from Bachelor's to Doctorate's. Over 40% of all graduates from these fully accredited colleges and universities go directly to graduate schools.
62Distance Learning Model Models of Distance EducationA Conceptual Planning Tool Developed by University of Maryland University College for the University System of Maryland Institute for Distance Education.Seven Masters Degree programs.62,000 students with over 20,000 outside the US.
63Models of Distance Education Planning and design.Development.Implementation.Delivery and support.Just like any computer-based system.
64Planning IssuesInstitutional policies and practices frequently need to be reexamined when two or more institutions are involved in distance education course delivery.Examples:1. When the students register, whom do they pay?2. Who pays for the cost of distributing materials?
65Evaluation of the Instructor When evaluating an instructor, information about personal characteristics of successful instructors should be factored into future planning and hiring decisions.Information about effective instructional strategies should be included in faculty training and support materials.
66Laboratory Experiences A challenging aspect of distance education is for faculty to determine how crucial a hands-on experience in a laboratory setting is in ensuring that students achieve the desired learning.
67Academic SystemsA mountain-view company that has focused initially on college math courses.
68Different Ways to Learn Maria learns from seeing a visual representation.( a picture )Will learns by asking for an alternativeexplanation.James asks how to do it. ( show a method )Lisa wants to know why does it work?
69Additional Content Guidelines Provide motivators as well as teaching material.Back up all lectures with audio.Pacing of the material should be under the control ofthe student.Provide a journal capability so that students can addtheir own notes to a personal file on the material.Provide links in the evaluate and homework sectionsback to the explain section.
70Instructional Support Allow the instructor to easily re-sequence the differentlectures (chapters) and content within chapters.Allow the instructor to add content and notes to themultiple content sections.Allow the instructor to create constraints within thesystem to guide the student through the course material.e.g. Not able to log-off without taking a quiz or notable to log-off without picking up the homeworkassignment.
71Instructional Support Provide a student and grade administration system that enables the instructor to monitor the progress of the entire class and of each individual student. This should include an link to each student.Provide a bulletin board for each course where the instructor or students can post questions and answers that are of general interest.Provide a bulletin board where course assignment examples can be displayed on demand by students.
72Distance Learning Architecture Support the ability to download from a masterserver to a local server.Support both CD content and downloadcapabilities for specific courses.Base architecture on accepted IT standards.
73Possible Exam Questions 1. What student focus makes the most sense interms of distance education?2. Identify and discuss some educational andtechnical issues relative to distance learning.
74E-Learning FactorMany businesses are only beginning to witness the dramatic cost savings in transitioning from traditional training to e-learning, yet a few forward-thinking companies already know this is old news. They have started ambitious measurement programs to prove e-learning's positiveimpact on customer service, productivity and sales.Metrics can deliver such proof, which is why Gartner Group estimates that about 30 percent of its e-learning clients use metrics to chart e-learning's impact on the company's performance. Gartner says the use of metrics to justify e-learning will expand as more companies use e-learning to support high-priority business goals, rather than run training programs for training's sake.
75E-Learning FactorMany businesses are only beginning to witness the dramatic cost savings in transitioning from traditional training to e-learning, yet a few forward-thinking companies already know this is old news. They have started ambitious measurement programs to prove e-learning's positiveimpact on customer service, productivity and sales.Metrics can deliver such proof, which is why Gartner Group estimates that about 30 percent of its e-learning clients use metrics to chart e-learning's impact on the company's performance. Gartner says the use of metrics to justify e-learning will expand as more companies use e-learning to support high-priority business goals, rather than run training programs for training's sake.
76E-Learning Metrics Importance It's a valid question to ask what e-learning is used for, what is the good of e-learning? It is not just cost reduction. But how does this translate into metrics?At some point down the road, the new uses of e-learning will become even more interesting, and metrics areonly one way to validate that the uses actually happened.
77Internet Significance? Why has the Internet been acclaimed as the most significant factor impacting businesses and business operations since the Industrial Revolution that was sparked by the steam engine.