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TRMT 396 Lecture #6 Dan McDonald. Affluent Spend more on vacation Educated 36% with grad degrees in one study Mature Though Australian study shows 55+

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Presentation on theme: "TRMT 396 Lecture #6 Dan McDonald. Affluent Spend more on vacation Educated 36% with grad degrees in one study Mature Though Australian study shows 55+"— Presentation transcript:

1 TRMT 396 Lecture #6 Dan McDonald

2 Affluent Spend more on vacation Educated 36% with grad degrees in one study Mature Though Australian study shows 55+ and groupings Well-travelled and on longer trip Does prior research Soft outdoor activity interest

3 Aboriginal tourism experiences often “part of the standard tourism consumption pattern” One component of a product - seldom explicit focus Souvenirs A market even among those who don’t set foot in community Niche or ‘select’ market e.g. Prior engagement

4 Active Northern focus Young singles/Indigenous Introduction Business meeting excursionists Retired regional Self- Drive Leisure Opportunists Expand holiday to gain memorable experience Tourism Research Australia (2010)

5 Blend & intertwining of interests in nature and in culture Some evidence of seeing aboriginal people as ‘part of the natural landscape” [echoes initial parks notions] Rural/remote focus with less product & experience in urban settings U.S. tourists often combine interests with mountain parks, everglades, etc.

6 Often more critical, piqued by lack of authenticity or overt packaging ‘Spatial distance ‘small Are often “part of the story” and thus more potential for perceived social critique “Tourism reflects and impacts pre-existing tensions and conflicts” (p.78) Land & resources tensions Notzke (2006)

7 Advertising can lead to frustration if gap perceived The notion of “market ready” How much should move to the market or can we alter expectation Understanding the difficulties of life in some communities

8 Indianism or Indian Hobbyists European legacy of Karl May’s Winnetou stories and their sympathetic portrayalWinnetou New Age Travelers Spiritual seekers and cultural consumers Post-Modern Tourists Impact aware and politically empathetic

9 Relationship with hosts often differs Access to the ‘backstage’ Attune to cultural differences and nuances Some come to rediscover and re-learn Part of a long standing separate economy Often visiting other indigenous people is the sole focus

10 Tourists desire authentic, but have little knowledge to base notion on Concerns about quality of service & reliability linger Creates vulnerability to single bad experiences or operators Accentuated often by inaccessibility of experiences, uncertainty about ethics, & artifact/art focus of consumption Notzke (2006); Tourism Research Australia (2010); Tremblay & Pitterle (2008)

11 The market reality is more subtle & segmented than the generally accepted picture Should we reinforce the ‘dual track’ or move to broaden beyond? Do we ‘entertain’ or ‘educate’ as a means to draw the domestic market ? Intermediaries play a vital role and must reinforce the multiple community goals present

12 BearingPoint LP, Goss Gilroy Inc. and Associates. (2003). Aboriginal Tourism in Canada, Part II: Trends, Issues, Constraints and Opportunities. For Aboriginal Tourism Team Canada. Retrieved from straints.pdf Tourism Research Australia. (2010). Indigenous Tourism in Australia: Profiling the domestic market. Retrieved from Indigenous_Tourism_in_Australia_FINAL.pdf Tl’atzt’en Nation & University of Northern British Columbia (2007). The Aboriginal Tourism Market. Prince George, BC: UNBC. PWC Consulting. (n.d.). Alberta Aboriginal Tourism Product Opportunity Analysis. [PowerPoint slides]


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