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IMF Interoperable Master Format Business Situation.

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Presentation on theme: "IMF Interoperable Master Format Business Situation."— Presentation transcript:

1 IMF Interoperable Master Format Business Situation

2 IMF - Overview Introduction Structure How does it work? Standardization status What’s new? Business Cases

3 introduction Industry issues International film distribution results in thousands of different versions Various edited versions Various audio versions Various subtitle combinations Various formats (Cinema, Television, Internet, smart phones & tablets, airlines, etc)

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5 introduction History 2007 – «Studios» discuss about a common distribution format 2008 – USC ETC hosts discussions 2011 – USC ETC publishes IMF spec – SMPTE starts working on IMF (35PM50 Group) 2013 – SMPTE releases first IMF specification 2013 – France’s CST releases Film Archive extension proposal

6 IMF Structure IMP Interoperable Master Package

7 IMF Version Management

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10 BASE TRACK INSERTS

11 IMF Version Management French Composition Playlist

12 IMF Version Management German Composition Playlist

13 IMF Version Management Italian Composition Playlist

14 IMF Version Management

15 IMF Applications CORE FRAMEWORK (Metadata, Packing, Asset Management) APP #1 MXF Uncomp. DPX APP #2 MXF JPEG2000 Broadcast HD APP #2e MXF JPEG2000 Broadcast UHDTV APP #3 MXF MPEG4 SStP Broadcast HD APP #2e+ MXF JPEG2000 Film Archive

16 IMF Applications App #2 - Essence Components MXF AS-02 JPEG 2000 Broadcast Profile HD RGB & YUV Lossy & Lossless Audio stored as MXF wrapped PCM

17 IMF Applications App #2e - Essence Components MXF AS-02 JPEG 2000 Broadcast Profile UHDTV RGB & YUV REC2020 Lossy & Lossless Audio stored as MXF wrapped PCM

18 IMF for Film Archives App #2e+ (CST proposal) JPEG bit encoding XYZ color space (conversion from DSM to XYZ left to the lab) 4:4:4 color sampling Film 2K (2048x1536), 4K (4096x3072), 6K & 8K resolutions Archive Frame Rates (AFR): 16, 200:11, 20, 240:11 fps

19 Standardization Status SMPTE released standards ST Core Constraints ST Composition Playlist ST Essence Component ST Application #2 ST Application #2 Extended ST Application #3

20 IMF Transcoding HD SD 2K/4K COMPOSITION PLAYLIST OUTPUT PROFILE LISTS Transcoding instructions stored as metadata

21 What is new? New trends & market opportunities 4K & UHDTV High Dynamic Range (HDR) television (Dolby Vision, Sony xvYCC) Catalog remastering New successful distribution channels (e.g. Netflix)

22 Business cases Sony Pictures 100 catalog titles remastered in UHDTV Blu-Ray HD (sold as remastered in 4K) Sony’s 4K VoD platform Online distribution partners IMF App 2e used (xvYCC)

23 Business cases Netflix 50 million members in nearly 50 countries more than one billion hours of TV shows and movies per month 2014 investment: over $400M on technology development Netfilx Preferred Vendors IMF App 2e used (YCbCr 4:2:2)

24 contact information FOR MORE INFORMATION


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