Consumers Drive Business As mobile devices become a bigger part of a customer’s everyday life, we need to find a way to interact with customers on a more technological level More and more customers are looking for easier ways to accomplish tasks on their mobile devices
Mobility for our customers A mobility strategy is a way a business can connect with customers by using their handheld devices “The pervasiveness of mobile computing is forcing companies to rethink their business models, reinvent their organizations and rewire their operations in order to reap the benefits and overcome the challenges of enterprise mobility.”
Why Mobility Strategy
Recent Mobility Success Pepsi Bottling Group Instead of carrying hardcopy, Pepsi reps equipped with Pocket PC’s for access to their central database wirelessly Results Improved performance by boosting sales & Lowering printing costs. Increased speed to market getting out new product. Reduced disputes Lubrizol Created enterprise-wide Mobile Device Management platform that managed and maintained all devices connected to the company Results Connected world-wide users & allowed management of all devices from one location Ensured data delivery without wireless coverage Scalability for current and future devices Extensive security system
Mobile App Market Expanding Growth of Mobile AppsThe New Table Stakes Liberty ‘Home Gallery’ – Home inventory Geico ‘App’ – Multi faceted. State Farm ‘Move Tools’ Allstate – for Cyclists
Smartphone Customer Solutions Proposal for Insure All
@ YOUR SERVICE An app takes customer service to a whole new level Provide business and personal customers with comprehensive claims service at the touch of a finger Claim Tracking Deliver risk management information Put our customers directly in contact with local contractors Provides emergency contacts when needed Provide Agent updates
Policy Information Quick Claim service Claim Tracking Risk Management Find a local Contractor, Service Center or Adjuster.
Benefits Allow customers to begin the claims process by providing forms available on the app so they won’t have to wait on hold. This technology would expedite claims processes Provide loss control advice in a timely manner. Collect needed information from the customer without them contacting a live person. Deliver Quicker service Reduces insurer costs of answering customer calls.
Enhanced Experiences Auto Accident? Quick and safe reporting Quick and safe reporting Reduce Duration Reduce Duration Claim tracking Claim tracking Customer Complaint? Access to Insure All best practices. Expert Legal advice at your fingertips. Reduce Severity of loss.
Who Will Benefit From It Anyone with a smartphone With a better customer service base, InsurAll will also benefit from Happy customers, and reduces costs of providing great customer service.
S -strengths Exceptional customer service Expedite claim process Instant response customer service Reduces cost of customer service W -weaknesses Quality will vary Not everyone has a smartphone Some might prefer in person contact O -opportunities Expanding claim services as the demand increases Cost of insurance could become lower T -threats With any use of technology comes a high chance of the device and service being hacked Loss of jobs
Feasibility By leveraging existing technology we can deliver a great product at reasonable cost. More complex or recognized brand apps tend to range between $50k to $150k and take about 6 months to develop.* With tough economic conditions this is a great way to enhance customer service without overpaying *costing estimations by appmuse
Challenges & Mitigation As new devices are developed you need to make sure your strategy will interact with new technology. Ensure you establish a maintenance budget for this purpose. You need to make sure your mobility strategy is secure from hackers. Keep up to date with service patches. High end graphics could be limited based on the type of user. Focus group testing is recommended. Insurance is a litigious product and subject to heavy regulation. Review applications with legal and compliance.