All 4 Assets support the theme BP - Engaged Partner - Tax $$ - Tourism Asset (think Hershey, PA) Main St. – Supports the visitors Pierogi Fest – 300K visitors Proximity to Chicago = 9.5 million people WHY TOURISM?
We knew we needed a catalyst Lakefront Development was the obvious place to start With the help of American Structurepoint, we created a plan Implementation of the Plan was estimated to cost $50M HOW DID WE START?
We then shopped the plan to anyone who would listen It all came down to finding someone crazy enough to publicly beg for $30M HOW DID WE START?
BP plans to build a new “ginormous” Office Campus $$$ Adjacent to Oil City Stadium All in our TIF Primary driver for location selection was our Lakefront Plan ICING ON THE CAKE
Analyze your strengths – Assets You must have a “Plan” & “Vision” No one will take you seriously You don’t have to reinvent wheel Shamelessly promote your City until you run out of liquor, then start again TIPs
Start small We started with acquisitions Recruit a corporate partner(s) Hire a grant writer UTILIZE TIF Be “Relentlessly Persistent” Took me 7 years TIPs