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Presentation On The Concept Of Branding: Why & How The Concept Of Branding.

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Presentation on theme: "Presentation On The Concept Of Branding: Why & How The Concept Of Branding."— Presentation transcript:

1 Presentation On The Concept Of Branding: Why & How The Concept Of Branding

2 Presentation On The Concept Of Branding: Why & How Discussion Points 1.Branding – What is It? 2.Why Brand At All? 3.How?

3 Presentation On The Concept Of Branding: Why & How A brand can be defined as “A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Branding is thus the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.processimageproductconsumersadvertising campaignsconsistent Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.aimsestablishsignificant Branding – What is It?

4 Presentation On The Concept Of Branding: Why & How Branding – be different

5 Presentation On The Concept Of Branding: Why & How Branding. The art of placing a mark to distinguish one’s property from another, is as old as marketing and symbolizes a way we can be unique. Branding is a special way of attaching value to an object. Branding – What is It?

6 Presentation On The Concept Of Branding: Why & How Branding. A suit with the brand name GUCCI will sell 10 times more than a NO NAME brand. WHY? Branding brings value and more importantly – A PROMISE. It’s the promise that we must create, maintain and consistently reinvent. Branding – What is It?

7 Presentation On The Concept Of Branding: Why & How The PROMISE When you drive a Mercedes Benz you are driving pure elegance. A BMW – sheer performance. When buy a GUCCI suit – its beautifully made. You have to define what makes your brand different from the next one. Its this Promise or difference that will set your product apart. But Remember a Promise is Constant. Branding – What is It?

8 Presentation On The Concept Of Branding: Why & How Would You Drink This Unlabeled Milk?

9 Presentation On The Concept Of Branding: Why & How

10 Why Brand?

11 Presentation On The Concept Of Branding: Why & How If You Don’t Brand Yourself, Someone Else Will Brand YOU! In a world full of other brands we have to manage all the perceptions. Because Perceptions Become Reality. We need to control those Perceptions.

12 Presentation On The Concept Of Branding: Why & How If You Don’t Brand Yourself, Someone Else Will Brand YOU! MASS PRODUCTIONS CHEAP KNOCK OFFS MASSIVE POPULATION

13 Presentation On The Concept Of Branding: Why & How If You Don’t Brand Yourself, Someone Else Will Brand YOU! NIGERIAN MEN NIGERIAN MOVIES NIGERIAN BUSINESSES

14 Presentation On The Concept Of Branding: Why & How If You Don’t Brand, Someone will Brand YOU

15 Presentation On The Concept Of Branding: Why & How Apple defined its own perceptions and values.

16 Presentation On The Concept Of Branding: Why & How Apple-US$104.3 billion Microsoft-US$ 56.7 billion Coke-US$ 54.9 billion IBM-US$ 50.7 billion Google-US$ 47.3 billion Toyota-US$ 25,6 billion Merc Benz-US$ 23.5 billion Nike-US$ 18.2 billion Starbucks-US$ 6.9 billion Courtesy Of Forbes Website

17 Presentation On The Concept Of Branding: Why & How How Much Can Our Country’s GDP Improve With A Better Brand(s)?

18 Presentation On The Concept Of Branding: Why & How How To Brand?

19 Presentation On The Concept Of Branding: Why & How In today’s globalized market, every country, city and region must compete with others for a share of the world’s consumers, tourists, exports, and investors.

20 Presentation On The Concept Of Branding: Why & How This Is A Powerful Brand Which constantly evolves but keeps its brand relevant. -Every major sporting event, the national anthem is sung. -Every movie or TV series has the American flag shown in it. These are a few constant reminders of the brand values that USA as a country brand carries.

21 Presentation On The Concept Of Branding: Why & How Brand Zimbabwe Opportunities - Zimbabwe is a young vibrant, peaceful country with the highest literacy rate in Africa. -Renowned for our incredible work ethic and sense of purpose its no wonder that in almost all countries now you will find a Zimbabwean, doing well. -Ambition.

22 Presentation On The Concept Of Branding: Why & How

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26 Brand Zimbabwe Opportunities I AM ZIMBO


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