Presentation on theme: "MEASURING CULTURAL VALUE (PHASE 2) Dr Claire Donovan, Brunel University."— Presentation transcript:
MEASURING CULTURAL VALUE (PHASE 2) Dr Claire Donovan, Brunel University
PRICELESS? A HOLISTIC APPROACH TO ‘MEASURING’ CULTURAL VALUE Dr Claire Donovan, Brunel University
The context AHRC/ESRC Public Service Placement Fellowship in partnership with Department of Culture, Media and Sport competitive research grant based at DCMS part of wider DCMS initiative Phase One (O’Brien, 2010) concluded that the cultural sector must use the concepts and tools of economics to make the case for public funding
The very idea of measuring cultural value highly contested territory cultural value is either... measureable by assigning monetary value, e.g. willingness to pay choice analysis hedonic pricing or ‘intangible’ so cannot be measured at all two cultures of valuation: cynics sentimentalists
Two cultures of valuation “What cynics you fellows are!” “What is a cynic?” “A man who knows the price of everything and the value of nothing.” “And a sentimentalist, my dear Darlington, is a man who sees an absurd value in everything, and doesn’t know the market price of a single thing.” - Oscar Wilde, Lady Windermere’s Fan, Act 3.
The approach A ‘cynical-sentimental’ approach mirrors debates in assessing research impact, especially in humanities, creative arts and social sciences (Donovan 2008; 2011) resistance to economic reductionism ‘state of the art’ includes, and extends beyond, economic measures Empirical testing of measures do these potentially add value to making policy decisions about funding the cultural sector? include measures of supposedly ‘intangible’ benefits alongside indicators drawn from cultural economics
The approach Cross-sector credibility Stakeholder involvement workshops the ‘Priceless?’ blog; Twitter the ‘Priceless?’ blog Stakeholder consensus A ‘cynical-sentimental’ solution Does the use of social media authentically represent public engagement in the cultural value debate? Welcome to the measuring cultural value debate which began in 2003 …. I wonder if you are trying to reinvent the wheel?
Phase Two conclusions A holistic approach to ‘measurement’ quantitative (monetary) quantitative (non-monetary) qualitative indicators narrative approaches Proportionality ‘measures’ to fit scale of enterprise and desired outcomes Abandon ‘toolkit’ sector guidance more valuable what ‘measures’ to use and when
Next steps Final report (Summer 2012) Dissemination final report online (and hard copy?) the ‘Priceless?’ blog the ‘Priceless?’ blog academic conferences and seminars academic journal papers (with Dave O’Brien) SRAC Practitioner-oriented conferences and seminars Can these novel approaches apply to ‘measuring’ other areas of public investment?