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The Business of Social Work Susan Somogyi Wells MSW, RSW, MBA Family Services Manager, Haldimand Norfolk REACH.

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Presentation on theme: "The Business of Social Work Susan Somogyi Wells MSW, RSW, MBA Family Services Manager, Haldimand Norfolk REACH."— Presentation transcript:

1 The Business of Social Work Susan Somogyi Wells MSW, RSW, MBA Family Services Manager, Haldimand Norfolk REACH

2 Trauma: Strength-based Solution focused Create a new persona beyond that of victim. Survival of the fittest: Not victims of Mike Harris Use our strengths, Work strategically Reinvent ourselves. Social Work – Our Business

3 Strong and stable families Accept differences Play to strengths Be cohesive parents Create Synergy Keep the FSO family strong & cohesive to create greater impact with funders & communities Social Work – Our Business

4 Self-actualization Understand one’s potential Value within their family, community & society at large Value Proposition Strategy based on our value To the bottom line of those that pay for the service Differentiated from our “competitors”, Social Work – Our Business

5 Social functioning Requires effective communication So receiver of the message can understand Marketing rules the world Responsibility to communicate what we do in a way that is meaningful to the public and funders.

6 Emotional intimacy Requires a knowledge, understanding and acceptance of each other Attunement Know your target market Customers = those who pay Maintain a competitive advantage Understand customers Social Work – Our Business

7 Blended Families Necessity Sometimes dictates the need Complex Require investment in resources Mergers & Acquisitions Make sense 50% fail Inability to integrate different cultures

8 Families as systems Inter-related parts React to inside & outside changes Change in part = change in rest of system Ensure strategic alignment Strategy, environment (PEST), resources & management all must tightly align for success Social Work – Our Business

9 To be successful, you have to have your heart in your business, and your business in your heart. Thomas Watson, Sr. IBM CEO,


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