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To vote for the COMPANY you would like to WIN the Digital Minds Innovation Award please text a CODE to +447624806527 Autharium201530 Bibliocloud201586.

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Presentation on theme: "To vote for the COMPANY you would like to WIN the Digital Minds Innovation Award please text a CODE to +447624806527 Autharium201530 Bibliocloud201586."— Presentation transcript:

1 To vote for the COMPANY you would like to WIN the Digital Minds Innovation Award please text a CODE to Autharium Bibliocloud BiblioLabs Karisma Kidz Made in Me Paperight RCS Libri Total Boox CODE COMPANY

2 Re-invent Rick Joyce Perseus Books Group Digital Minds Conference London 2013 (Or Be ed) Digital Discovery:

3 Who Am I? Chief Marketing Officer Perseus Books Group since 2004 Co-founder of Constellation Media Strategist at Accenture and Booz Allen Front Seat for the Digital Revolution in Professional Publishing, Music, Newspapers and now Books

4 Why Reinvent? All Media and Information Businesses in Transformation Consumer Behavior/Enablement in Transformation Mobile Explosion/Social Explosion Downward Pressure on Prices Everyone’s a Publisher New Entrants/Potential Disrupters Publishing is no longer a Mature Industry New Ways to Reach Consumers ______________________________ Status Quo Not an Option

5 How should we think about Discovery?

6 What to Explore? New Territories Sea of Conversations Coastline of Context Digital Natives Universe of Big Data New Instruments Social Listening Metadata Optimizers Assets that Travel Screen Scraping & Analytics

7 New Territory: Sea of Conversations Vast Majority of Digital Content: User-generated Opportunity: Conversations are clues Challenges: –Massive Volume –Real Time –How to Respond –Who to Respond

8 New Instrument: Social Listening Tools Tools –Crimson Hexagon –Covercake –Radian 6 Uses –Find Valuable Conversations –Track Sentiment –Identify New Influencers –Find & Seize Amplification Opportunities Issues –Expensive –Time Consuming –Complex –New Processes

9 New Territory: Coastline of Context Books are About Everything “The most important new punctuation in 100 years is the hyperlink” “Indexing” is basically done, but user contexts still not well mapped

10 New Instruments: Context Optimizers Tools: Yet to be invented Uses –Metadata Optimization –Enhanced Metadata –Browsing Reinvention –New Recommendation Engines Challenges –Frontlist and Backlist –Constant Updating

11 New Territory: Understanding the Natives Connect Collect Compete Accrue Assist Share Get Recognized Get Bargains Explore

12 New Instruments: Assets Built to Travel “Behavioral Enablers” Connect – Facebook, LinkedIn Collect – Pinterest Compete – Foursquare Accrue – Points, Badges Assist – Kickstarter, Social Business Share – Status updates, twitter Get Recognized – Klout, Reddit Get Bargains – Groupon, Gilt Group Explore – Small Demons “Assets That Travel” Links with Headlines Images (Social vs. product) Personalization Humor, Inspiration Gestalt, then depth Authenticity

13 One Example

14 New Territory: Universe of Big Data Aims –Live On Site Audit –Pricing Changes –Consumer Purchase Behavior –Reading Behavior –Piracy Scanning –Metadata Optimization Tools –Screen Scraping –Alerting –Analytics Challenge: New Skills

15 Choices Proprietary or Collaborative Lead or fast follow Process evolution or reinvention Invest Time or Money Too Soon or Too Late

16 Discovering is a Risky Business Thorvald Eriksson (North America, ca. 1004) Killed in a fight with indians. John Cabot (North America, 1498?) Possibly disappeared on his second voyage. Vasco Nunez de Balboa (Acla, Panama, 1519) Beheaded on accusations of treason. Juan Ponce de Leon (Florida, 1521) Died from an arrow wound. Ferdinand Magellan (Mactan, Philippines, 1521) Killed in a fight with the sultan of Mactan. Duarte Barbosa (Cebu, Philippines, 1521) Treacherously killed by the raja of Cebu. Francis Drake (off Panama, 1596) Dysentery Giovanni da Verrazano (Guadeloupe, 1528) Killed and eaten by Caribs..

17 What Can We Learn from the Great Discoverers? Its not map following, its map building New navigational tools are essential Failure is the rule; Lots of trial and error The Virginia Company may beat traditional state powers Helpful if the King and Queen are supportive

18 “Mistakes are the very portals of discovery” James Joyce

19 To vote for the COMPANY you would like to WIN the Digital Minds Innovation Award please text a CODE to Autharium Bibliocloud BiblioLabs Karisma Kidz Made in Me Paperight RCS Libri Total Boox CODE COMPANY


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